Opendata, web and dolomites


Image learning to create a new online marketing tool

Total Cost €


EC-Contrib. €






 ShopStar project word cloud

Explore the words cloud of the ShopStar project. It provides you a very rough idea of what is the project "ShopStar" about.

ways    category    sold    shopstar    version    commercialised    clothing    times    images    people    look    adapt    give    refine    running    industry    innovative    redirected    business    feasibility    proof    detect    creates    celebrity    approach    milliseconds    larger    magazines    catalogues    invasive    lacks    model    proportion    technological    8000    website    click    grazia    leader    ambition    shown    selling    shopedia    isolation    item    amazon    specifications    europe    figure    300    fee    groups    buy    customer    media    disruptive    positioning    falling    commercial    links    public    photos    clothes    initial    clients    plain    solution    opportunity    worldwide    small    link    generate    image    readers    validate    recognise    retailers    context    items    monetise    receive    publications    match    photo    revenues    advertising    background    automated    closer    representing    online    content    lucrative    revenue    base    international   

Project "ShopStar" data sheet

The following table provides information about the project.


Organization address
city: PARIS
postcode: 75004
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-12-01   to  2016-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOPEDIA FR (PARIS) coordinator 50˙000.00


 Project objective

Europe’s media industry lacks an effective business model for their online content, particularly in the context of falling revenues from traditional online advertising – they need new ways to effectively monetise their content.

Our aim is to allow media to generate revenue from their online images. We apply innovative image-analysis technology to detect clothes in online images, and match them with clothes in retailers’ online product catalogues. This creates a lucrative collaboration between online media and retailers – for every customer redirected to a retailers’ website via an online image, media publications receive a commission fee.

An initial version of this automated technology (running in under 300 milliseconds) has already been developed. We can recognise photos of clothes in isolation (an image of an item of clothing on a plain background) and match them to the clothes sold by our 8000 partner retailers (Amazon, H&M…). We then give readers the opportunity to click to find a link to buy the same or similar item. This solution has already been commercialised to several leading magazines (including Closer, Grazia & Be), who have seen online advertising revenues increase by up to 6 times. However, photos of clothes in isolation represent only a small proportion of online images.

Our ambition is therefore to adapt our technology to detect clothes in photos of people – representing a much larger proportion of online images. Online readers will be able to click to “Get the Look” of a celebrity or public figure in an online photo, and will be shown links to retailers selling similar items. The aim of our feasibility study is to refine the technological specifications and validate the commercial proof of concept with a base of current and potential clients.

With ShopStar, we are creating a non-invasive advertising solution that can be deployed to international media groups worldwide, positioning Shopedia as category leader for this disruptive new approach

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "SHOPSTAR" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "SHOPSTAR" are provided by the European Opendata Portal: CORDIS opendata.

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