Opendata, web and dolomites


Image learning to create a new online marketing tool

Total Cost €


EC-Contrib. €






 ShopStar project word cloud

Explore the words cloud of the ShopStar project. It provides you a very rough idea of what is the project "ShopStar" about.

falling    amazon    context    revenues    clothes    figure    redirected    300    fee    give    look    clients    content    click    lacks    link    images    clothing    running    commercial    europe    8000    image    background    readers    industry    proof    celebrity    monetise    ways    specifications    shown    photos    technological    business    approach    disruptive    refine    international    leader    selling    worldwide    adapt    generate    ambition    public    item    category    advertising    catalogues    plain    creates    innovative    positioning    online    proportion    sold    milliseconds    magazines    detect    small    larger    publications    people    lucrative    items    groups    receive    revenue    isolation    commercialised    recognise    shopstar    retailers    photo    customer    grazia    initial    automated    feasibility    invasive    solution    version    closer    buy    times    opportunity    shopedia    links    match    model    validate    website    base    media    representing   

Project "ShopStar" data sheet

The following table provides information about the project.


Organization address
city: PARIS
postcode: 75004
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-12-01   to  2016-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOPEDIA FR (PARIS) coordinator 50˙000.00


 Project objective

Europe’s media industry lacks an effective business model for their online content, particularly in the context of falling revenues from traditional online advertising – they need new ways to effectively monetise their content.

Our aim is to allow media to generate revenue from their online images. We apply innovative image-analysis technology to detect clothes in online images, and match them with clothes in retailers’ online product catalogues. This creates a lucrative collaboration between online media and retailers – for every customer redirected to a retailers’ website via an online image, media publications receive a commission fee.

An initial version of this automated technology (running in under 300 milliseconds) has already been developed. We can recognise photos of clothes in isolation (an image of an item of clothing on a plain background) and match them to the clothes sold by our 8000 partner retailers (Amazon, H&M…). We then give readers the opportunity to click to find a link to buy the same or similar item. This solution has already been commercialised to several leading magazines (including Closer, Grazia & Be), who have seen online advertising revenues increase by up to 6 times. However, photos of clothes in isolation represent only a small proportion of online images.

Our ambition is therefore to adapt our technology to detect clothes in photos of people – representing a much larger proportion of online images. Online readers will be able to click to “Get the Look” of a celebrity or public figure in an online photo, and will be shown links to retailers selling similar items. The aim of our feasibility study is to refine the technological specifications and validate the commercial proof of concept with a base of current and potential clients.

With ShopStar, we are creating a non-invasive advertising solution that can be deployed to international media groups worldwide, positioning Shopedia as category leader for this disruptive new approach

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "SHOPSTAR" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "SHOPSTAR" are provided by the European Opendata Portal: CORDIS opendata.

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