Opendata, web and dolomites


StoreHero: An AI (Artificial Intelligence) Virtual Business Coach for Physical Retailers

Total Cost €


EC-Contrib. €






 StoreHero project word cloud

Explore the words cloud of the StoreHero project. It provides you a very rough idea of what is the project "StoreHero" about.

absorb    advertise    hundreds    market    grow    machine    sense    serves    recommendations    plug    competing    physical    operators    platform    intranets    format    pos    proprietary    owners    coach    share    simply    estimate    ahead    offline    notifications    outside    drive    retail    sales    comparisons    promotional    interaction    earliest    launch    virtual    protection    equipped    everyone    informing    run    events    play    managers    retailers    measurence    guru    customers    hours    remotely    opening    iot    sinking    customer    helps    promotions    monitoring    analysing    raw    easily    compete    requirement    time    managed    collected    90    insights    aren    learning    sends    strategy    internal    ai    store    thanks    optimize    total    business    capture    software    interconnected    decision    sensors    gigabyte    data    hard    intelligence    redesign    variety    sources    online    analytics    executives    storehero    shop    ipr    cross    messages    clients   

Project "StoreHero" data sheet

The following table provides information about the project.


Organization address
city: DUBLIN
postcode: 11
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-11-01   to  2017-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MEASURENCE LIMITED IE (DUBLIN) coordinator 50˙000.00


 Project objective

90% of total retail sales are still generated by offline retailers, yet but most physical retailers find it hard to make sense of all the data that is available to them and use that intelligence to drive their decision making and compete with online. They are sinking in data from POS systems, intranets, and internal processes, and aren’t equipped to absorb complex analytics. In order to solve these problems, Measurence has developed and will launch StoreHero. StoreHero is an AI-based virtual business coach for physical retailers. It helps store owners and operators grow their business. Thanks to data collected through a variety of sources, it sends text-messages and notifications with insights and recommendations on how to improve the retail business, based on the intelligence generated by our proprietary platform of interconnected and remotely-managed plug-and-play sensors. It helps shop owners, for example, to run more effective promotions by informing ahead of time when and how it's the best time to advertise to capture most customers. It can help to optimize store opening hours by monitoring events outside of a store. StoreHero serves as a business guru for our clients, allowing simple interaction and providing insights after analysing hundreds of gigabyte of raw data very quickly, simply and effectively. From store managers to executives, everyone will have access to information in an immediate format, with the ability to easily share it and make cross-store comparisons. During this project, we will enhance our IoT platform as well as our machine learning software. We will estimate the growth potential of clients for next 5 years. We will also analyse the customer requirement, IPR protection strategy, competing technology and promotional activity in this study. All this information generated after the study will help us to scale up and redesign the platform that will address the needs of more physical retailers, to ensure wider market access at the earliest.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "STOREHERO" project.

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Send me an  email ( and I put them in your project's page as son as possible.

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The information about "STOREHERO" are provided by the European Opendata Portal: CORDIS opendata.

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