Opendata, web and dolomites


StoreHero: An AI (Artificial Intelligence) Virtual Business Coach for Physical Retailers

Total Cost €


EC-Contrib. €






 StoreHero project word cloud

Explore the words cloud of the StoreHero project. It provides you a very rough idea of what is the project "StoreHero" about.

redesign    thanks    raw    decision    retail    everyone    collected    optimize    interconnected    comparisons    launch    proprietary    shop    plug    drive    messages    aren    business    measurence    simply    sense    promotions    advertise    estimate    notifications    hours    guru    easily    managers    machine    events    insights    strategy    helps    outside    hundreds    sales    coach    remotely    virtual    owners    compete    customer    90    intelligence    software    storehero    ai    pos    iot    grow    sinking    monitoring    clients    absorb    market    managed    protection    retailers    recommendations    offline    physical    time    capture    promotional    ipr    data    operators    platform    sends    store    variety    hard    interaction    competing    earliest    total    format    learning    intranets    equipped    informing    play    run    requirement    customers    sources    ahead    executives    internal    analysing    gigabyte    share    serves    cross    online    opening    analytics    sensors   

Project "StoreHero" data sheet

The following table provides information about the project.


Organization address
city: DUBLIN
postcode: 11
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-11-01   to  2017-04-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MEASURENCE LIMITED IE (DUBLIN) coordinator 50˙000.00


 Project objective

90% of total retail sales are still generated by offline retailers, yet but most physical retailers find it hard to make sense of all the data that is available to them and use that intelligence to drive their decision making and compete with online. They are sinking in data from POS systems, intranets, and internal processes, and aren’t equipped to absorb complex analytics. In order to solve these problems, Measurence has developed and will launch StoreHero. StoreHero is an AI-based virtual business coach for physical retailers. It helps store owners and operators grow their business. Thanks to data collected through a variety of sources, it sends text-messages and notifications with insights and recommendations on how to improve the retail business, based on the intelligence generated by our proprietary platform of interconnected and remotely-managed plug-and-play sensors. It helps shop owners, for example, to run more effective promotions by informing ahead of time when and how it's the best time to advertise to capture most customers. It can help to optimize store opening hours by monitoring events outside of a store. StoreHero serves as a business guru for our clients, allowing simple interaction and providing insights after analysing hundreds of gigabyte of raw data very quickly, simply and effectively. From store managers to executives, everyone will have access to information in an immediate format, with the ability to easily share it and make cross-store comparisons. During this project, we will enhance our IoT platform as well as our machine learning software. We will estimate the growth potential of clients for next 5 years. We will also analyse the customer requirement, IPR protection strategy, competing technology and promotional activity in this study. All this information generated after the study will help us to scale up and redesign the platform that will address the needs of more physical retailers, to ensure wider market access at the earliest.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "STOREHERO" project.

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The information about "STOREHERO" are provided by the European Opendata Portal: CORDIS opendata.

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