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ChangeBehavNeuro SIGNED

Novel Mechanism of Behavioural Change

Total Cost €


EC-Contrib. €






Project "ChangeBehavNeuro" data sheet

The following table provides information about the project.


Organization address
address: RAMAT AVIV
city: TEL AVIV
postcode: 69978

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Israel [IL]
 Project website
 Total cost 1˙500˙000 €
 EC max contribution 1˙500˙000 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2016-STG
 Funding Scheme ERC-STG
 Starting year 2017
 Duration (year-month-day) from 2017-01-01   to  2021-12-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TEL AVIV UNIVERSITY IL (TEL AVIV) coordinator 1˙500˙000.00


 Project objective

Understanding how values of different options that lead to choice are represented in the brain is a basic scientific question with far reaching implications. I recently showed that by the mere-association of a cue and a button press we could influence preferences of snack food items up to two months following a single training session lasting less than an hour. This novel behavioural change manipulation cannot be explained by any of the current learning theories, as external reinforcement was not used in the process, nor was the context of the decision changed. Current choice theories focus on goal directed behaviours where the value of the outcome guides choice, versus habit-based behaviours where an action is repeated up to the point that the value of the outcome no longer guides choice. However, in this novel task training via the involvement of low-level visual, auditory and motor mechanisms influenced high-level choice behaviour. Thus, the far-reaching goal of this project is to study the mechanism, by which low-level sensory, perceptual and motor neural processes underlie value representation and change in the human brain even in the absence of external reinforcement. I will use behavioural, eye-gaze and functional MRI experiments to test how low-level features influence the neural representation of value. I will then test how they interact with the known striatal representation of reinforced behavioural change, which has been the main focus of research thus far. Finally, I will address the basic question of dynamic neural plasticity and if neural signatures during training predict long term success of sustained behavioural change. This research aims at a paradigmatic shift in the field of learning and decision-making, leading to the development of novel interventions with potential societal impact of helping those suffering from health-injuring behaviours such as addictions, eating or mood disorders, all in need of a long lasting behavioural change.


year authors and title journal last update
List of publications.
2019 Tom Salomon, Rotem Botvinik‐Nezer, Shiran Oren, Tom Schonberg
Enhanced striatal and prefrontal activity is associated with individual differences in nonreinforced preference change for faces
published pages: 1043-1060, ISSN: 1065-9471, DOI: 10.1002/hbm.24859
Human Brain Mapping 41/4 2020-02-28
2019 Nadav Aridan, Gabriel Pelletier, Lesley K. Fellows, Tom Schonberg
Is ventromedial prefrontal cortex critical for behavior change without external reinforcement?
published pages: 208-215, ISSN: 0028-3932, DOI: 10.1016/j.neuropsychologia.2018.12.008
Neuropsychologia 124 2019-10-01
2018 Tom Salomon, Rotem Botvinik-Nezer, Tony Gutentag, Rani Gera, Roni Iwanir, Maya Tamir, Tom Schonberg
The Cue-Approach Task as a General Mechanism for Long-Term Non-Reinforced Behavioral Change
published pages: , ISSN: 2045-2322, DOI: 10.1038/s41598-018-21774-3
Scientific Reports 8/1 2019-06-13

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The information about "CHANGEBEHAVNEURO" are provided by the European Opendata Portal: CORDIS opendata.

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