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WOW SIGNED

Digitalization of outdoor advertising

Total Cost €

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EC-Contrib. €

0

Partnership

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 WOW project word cloud

Explore the words cloud of the WOW project. It provides you a very rough idea of what is the project "WOW" about.

exactly    advertiser    efficiency    providers    bidding    niche    limited    validated    campaigns    mass    received    demonstrated    setup    stickers    gt    car    locations    solutions    50    modules    disadvantage    budgets    thanks    quotes    competitiveness    ambition    limits    innovation    budget    changing    platform    cars    outdoor    location    displays    develops    printed    messages    scalable    time    strategy    2016    150    version    business    proprietary    maximise    profits    precise    physical    organize    options    advertising    commercialization    smes    shown    expecting    first    summer    flexibility    barriers    run    refine    running    1000    channels    audience    annually    local    sales    attached    content    display    commitment    preferences    groups    revenues    intenova    pilot    generate    channel    excess    model    small    businesses    billion    investment    full    digital    communities    algorithms    prepare    few    uses    creates    software   

Project "WOW" data sheet

The following table provides information about the project.

Coordinator
UAB INTENOVA 

Organization address
address: LAISVES AV. 60 - 1107
city: VILNIUS
postcode: n.a.
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Lithuania [LT]
 Project website http://www.wowtto.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-02-01   to  2017-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UAB INTENOVA LT (VILNIUS) coordinator 50˙000.00

Map

 Project objective

SMEs and non-profits are currently at a disadvantage due to high barriers to using outdoor advertising, which in principle could be one of the most effective advertising channel for small businesses: (1) running outdoor advertising campaigns currently requires significant investment (>€1000) and commitment and (2) outdoor advertising has limited targeting options and therefore low efficiency for local businesses having few physical locations and niche target groups.

Intenova addresses this challenge in a scalable way and uses strategy which aims to maximise the impact on the competitiveness of SMEs and non-profits. Intenova develops an outdoor advertising platform based on digital displays attached to cars. The content of the display is changing in real-time based on targeting preferences (car's location, time, audience, and budget limits) set by the advertiser through a bidding platform. The platform creates flexibility and opportunities for business model innovation for SMEs and non-profits who are now able to (1) deliver messages to exactly those communities that are relevant for their business and (2) organize outdoor advertising campaigns even with very limited budgets thanks to more precise targeting and low setup costs. Field testing has shown that compared to other outdoor advertising channels, SMEs were able to increase the number of received quotes by up to 150% and sales by up to 50% for the same budget.

Intenova has validated the business concept, run pilot projects using printed stickers, and is expecting revenues of €150 000 in 2016. The proprietary digital display technology was demonstrated in summer 2016 together with the first version of the software platform. For full-scale commercialization, Intenova needs to prepare for mass-production of the display, refine software modules and algorithms.

Intenova’s ambition to become one of the leading providers of digital outdoor solutions has potential to generate in excess of €1 billion annually.

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The information about "WOW" are provided by the European Opendata Portal: CORDIS opendata.

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