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WOW SIGNED

Digitalization of outdoor advertising

Total Cost €

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EC-Contrib. €

0

Partnership

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 WOW project word cloud

Explore the words cloud of the WOW project. It provides you a very rough idea of what is the project "WOW" about.

limited    limits    smes    annually    campaigns    gt    quotes    printed    advertiser    full    summer    received    bidding    attached    prepare    barriers    car    few    preferences    algorithms    investment    uses    efficiency    refine    50    generate    revenues    commitment    channels    options    maximise    sales    locations    providers    content    expecting    proprietary    profits    solutions    thanks    organize    outdoor    business    software    niche    budgets    stickers    advertising    groups    1000    strategy    budget    disadvantage    develops    2016    150    audience    communities    model    competitiveness    first    shown    setup    platform    run    changing    intenova    modules    commercialization    displays    validated    innovation    creates    messages    time    businesses    physical    mass    version    running    excess    ambition    precise    local    pilot    billion    cars    digital    small    flexibility    scalable    exactly    location    channel    display    demonstrated   

Project "WOW" data sheet

The following table provides information about the project.

Coordinator
UAB INTENOVA 

Organization address
address: LAISVES AV. 60 - 1107
city: VILNIUS
postcode: n.a.
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Lithuania [LT]
 Project website http://www.wowtto.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-02-01   to  2017-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UAB INTENOVA LT (VILNIUS) coordinator 50˙000.00

Map

 Project objective

SMEs and non-profits are currently at a disadvantage due to high barriers to using outdoor advertising, which in principle could be one of the most effective advertising channel for small businesses: (1) running outdoor advertising campaigns currently requires significant investment (>€1000) and commitment and (2) outdoor advertising has limited targeting options and therefore low efficiency for local businesses having few physical locations and niche target groups.

Intenova addresses this challenge in a scalable way and uses strategy which aims to maximise the impact on the competitiveness of SMEs and non-profits. Intenova develops an outdoor advertising platform based on digital displays attached to cars. The content of the display is changing in real-time based on targeting preferences (car's location, time, audience, and budget limits) set by the advertiser through a bidding platform. The platform creates flexibility and opportunities for business model innovation for SMEs and non-profits who are now able to (1) deliver messages to exactly those communities that are relevant for their business and (2) organize outdoor advertising campaigns even with very limited budgets thanks to more precise targeting and low setup costs. Field testing has shown that compared to other outdoor advertising channels, SMEs were able to increase the number of received quotes by up to 150% and sales by up to 50% for the same budget.

Intenova has validated the business concept, run pilot projects using printed stickers, and is expecting revenues of €150 000 in 2016. The proprietary digital display technology was demonstrated in summer 2016 together with the first version of the software platform. For full-scale commercialization, Intenova needs to prepare for mass-production of the display, refine software modules and algorithms.

Intenova’s ambition to become one of the leading providers of digital outdoor solutions has potential to generate in excess of €1 billion annually.

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The information about "WOW" are provided by the European Opendata Portal: CORDIS opendata.

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