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TheMotion SIGNED

The most cost-efficient video ad creation platform; +5.000.000 video-minutes per hour of hyper-personalised videos instantly and at massive scale

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 TheMotion project word cloud

Explore the words cloud of the TheMotion project. It provides you a very rough idea of what is the project "TheMotion" about.

generating    congress    75    launch    recognised    world    thousands    expects    nicolas    first    personalised    advertising    static    interests    digital    6m    disruptive    model    summit    globally    turnover    company    ambition    vide    massively    prize    service    de    entrepreneurs    laneveraroja    startups    efficient    million    gross    adglow    launched    experts    became    vodafone    spanish    award    000    viewer    fte    business    centaurs    platform    massive    reaching    october    online    create    4yfn    affordable    managed    market    virtually    01    conversion    media    videos    automate    2016    capacity    aacute    successfully    size    ads    ad    4m    x1    international    mobile    turning    privalia    goals    item    2022    private    irrespective    themotion    replace    18m    ctr    hour    unprecedented    ebay    expand    luca    invested    minutes    upscaled    x3    90    scalable    ebitda    x100    awards    performance    renowned    automatically    video    tena    grown    multiplying    tuenti    players    biggest    march    catalogue    customers    instantly    2017    november    meli    demonstrated    investors    maximise    technological    sales    south    minute   

Project "TheMotion" data sheet

The following table provides information about the project.

Coordinator		 NEXTCHANCE ASSETS SL 

Organization address
address: PASEO DE LA CASTELLANA 259D PLANTA 43-SUR TORRE ES
city: MADRID
postcode: 28046
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website https://web.archive.org/web/20180815151120/https://www.themotion.com/
 Total cost 2˙166˙250 €
 EC max contribution 1˙516˙375 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2017
 Duration (year-month-day) from 2017-10-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NEXTCHANCE ASSETS SL ES (MADRID) coordinator 1˙516˙375.00

Map

 Project objective

TheMotion is the most cost-efficient platform to massively and instantly produce personalised video ads at costs as low as 0.01€ per minute of video. TheMotion allows any company with a digital catalogue to automatically create thousands of video ads for each catalogue item and to make that each video is automatically personalised to march the viewer interests and maximise conversion. Our ambition is to replace traditional video ads production in the online advertising market turning it into a massive service affordable by virtually any company irrespective of their size and turnover. After 2 years of development and 4M€ invested, TheMotion was launched in the Spanish market in November 2016. Since its launch TheMotion has produced 1 million videos and demonstrated the technology performance with key customers such as eBay, Meliá, Vodafone, Adglow or Privalia generating unprecedented results (CTR x3,75; conversion x1.8; CTR vide/static 90%). This project will allow us to further automate the production process multiplying TheMotion production capacity by x100 (from 50.000 video-minutes per hour to 5.000.000 video-minutes per hour). Technology will be upscaled and demonstrated allowing TheMotion to expand globally becoming one of the world’s biggest players in the video ad production. By 2022 TheMotion expects to have grown to 100 FTE reaching 3.000 customers, gross sales of 18M€ and EBITDA 6M€. To reach our ambitious goals TheMotion has brought together some of the most renowned technological experts in the field, entrepreneurs that have successfully managed startups that became ‘centaurs’ such as Tuenti, LaNeveraRoja and private investors such as Nicolas Luca de Tena. TheMotion disruptive technology and business model have been already recognised with international awards such as the “most scalable product” award at the South Summit in October 2016 and the first prize in the 4YFN (4 Years From Now) Digital Media Award in the Mobile World Congress 2017.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "THEMOTION" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "THEMOTION" are provided by the European Opendata Portal: CORDIS opendata.

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