TheMotion SIGNED
The most cost-efficient video ad creation platform; +5.000.000 video-minutes per hour of hyper-personalised videos instantly and at massive scale
Total Cost €
0EC-Contrib. €
0Partnership
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Explore the words cloud of the TheMotion project. It provides you a very rough idea of what is the project "TheMotion" about.
Project "TheMotion" data sheet
The following table provides information about the project.
| Coordinator |
NEXTCHANCE ASSETS SL
Organization address contact info |
| Coordinator Country | Spain [ES] |
| Project website | https://web.archive.org/web/20180815151120/https://www.themotion.com/ |
| Total cost | 2˙166˙250 € |
| EC max contribution | 1˙516˙375 € (70%) |
| Programme |
1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) |
| Code Call | H2020-SMEINST-2-2016-2017 |
| Funding Scheme | SME-2 |
| Starting year | 2017 |
| Duration (year-month-day) | from 2017-10-01 to 2019-03-31 |
Partnership
Take a look of project's partnership.
| # | ||||
|---|---|---|---|---|
| 1 | NEXTCHANCE ASSETS SL | ES (MADRID) | coordinator | 1˙516˙375.00 |
Map
Project objective
TheMotion is the most cost-efficient platform to massively and instantly produce personalised video ads at costs as low as 0.01€ per minute of video. TheMotion allows any company with a digital catalogue to automatically create thousands of video ads for each catalogue item and to make that each video is automatically personalised to march the viewer interests and maximise conversion. Our ambition is to replace traditional video ads production in the online advertising market turning it into a massive service affordable by virtually any company irrespective of their size and turnover. After 2 years of development and 4M€ invested, TheMotion was launched in the Spanish market in November 2016. Since its launch TheMotion has produced 1 million videos and demonstrated the technology performance with key customers such as eBay, Meliá, Vodafone, Adglow or Privalia generating unprecedented results (CTR x3,75; conversion x1.8; CTR vide/static 90%). This project will allow us to further automate the production process multiplying TheMotion production capacity by x100 (from 50.000 video-minutes per hour to 5.000.000 video-minutes per hour). Technology will be upscaled and demonstrated allowing TheMotion to expand globally becoming one of the world’s biggest players in the video ad production. By 2022 TheMotion expects to have grown to 100 FTE reaching 3.000 customers, gross sales of 18M€ and EBITDA 6M€. To reach our ambitious goals TheMotion has brought together some of the most renowned technological experts in the field, entrepreneurs that have successfully managed startups that became ‘centaurs’ such as Tuenti, LaNeveraRoja and private investors such as Nicolas Luca de Tena. TheMotion disruptive technology and business model have been already recognised with international awards such as the “most scalable product” award at the South Summit in October 2016 and the first prize in the 4YFN (4 Years From Now) Digital Media Award in the Mobile World Congress 2017.
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The information about "THEMOTION" are provided by the European Opendata Portal: CORDIS opendata.
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