Opendata, web and dolomites

TheMotion SIGNED

The most cost-efficient video ad creation platform; +5.000.000 video-minutes per hour of hyper-personalised videos instantly and at massive scale

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0

 TheMotion project word cloud

Explore the words cloud of the TheMotion project. It provides you a very rough idea of what is the project "TheMotion" about.

ad    automatically    mobile    customers    prize    adglow    expects    000    million    successfully    goals    renowned    replace    awards    media    tena    market    viewer    minute    4yfn    international    model    investors    6m    advertising    congress    themotion    business    vodafone    generating    recognised    videos    instantly    first    managed    players    world    ads    entrepreneurs    aacute    multiplying    massively    biggest    meli    catalogue    grown    demonstrated    capacity    virtually    hour    digital    turning    x100    create    automate    fte    18m    personalised    75    spanish    x1    south    summit    launch    nicolas    startups    maximise    company    gross    sales    item    interests    technological    tuenti    laneveraroja    award    video    reaching    efficient    disruptive    march    conversion    turnover    globally    privalia    performance    expand    static    experts    unprecedented    ctr    invested    minutes    ebay    online    scalable    vide    2016    centaurs    01    2017    x3    november    90    massive    private    upscaled    october    ebitda    4m    irrespective    affordable    launched    size    de    platform    luca    service    2022    ambition    thousands    became   

Project "TheMotion" data sheet

The following table provides information about the project.

Coordinator
NEXTCHANCE ASSETS SL 

Organization address
address: PASEO DE LA CASTELLANA 259D PLANTA 43-SUR TORRE ES
city: MADRID
postcode: 28046
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website https://web.archive.org/web/20180815151120/https://www.themotion.com/
 Total cost 2˙166˙250 €
 EC max contribution 1˙516˙375 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2017
 Duration (year-month-day) from 2017-10-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NEXTCHANCE ASSETS SL ES (MADRID) coordinator 1˙516˙375.00

Map

 Project objective

TheMotion is the most cost-efficient platform to massively and instantly produce personalised video ads at costs as low as 0.01€ per minute of video. TheMotion allows any company with a digital catalogue to automatically create thousands of video ads for each catalogue item and to make that each video is automatically personalised to march the viewer interests and maximise conversion. Our ambition is to replace traditional video ads production in the online advertising market turning it into a massive service affordable by virtually any company irrespective of their size and turnover. After 2 years of development and 4M€ invested, TheMotion was launched in the Spanish market in November 2016. Since its launch TheMotion has produced 1 million videos and demonstrated the technology performance with key customers such as eBay, Meliá, Vodafone, Adglow or Privalia generating unprecedented results (CTR x3,75; conversion x1.8; CTR vide/static 90%). This project will allow us to further automate the production process multiplying TheMotion production capacity by x100 (from 50.000 video-minutes per hour to 5.000.000 video-minutes per hour). Technology will be upscaled and demonstrated allowing TheMotion to expand globally becoming one of the world’s biggest players in the video ad production. By 2022 TheMotion expects to have grown to 100 FTE reaching 3.000 customers, gross sales of 18M€ and EBITDA 6M€. To reach our ambitious goals TheMotion has brought together some of the most renowned technological experts in the field, entrepreneurs that have successfully managed startups that became ‘centaurs’ such as Tuenti, LaNeveraRoja and private investors such as Nicolas Luca de Tena. TheMotion disruptive technology and business model have been already recognised with international awards such as the “most scalable product” award at the South Summit in October 2016 and the first prize in the 4YFN (4 Years From Now) Digital Media Award in the Mobile World Congress 2017.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "THEMOTION" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "THEMOTION" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.2.1.1.;H2020-EU.2.3.1.)

Assist (2015)

Telocate ASSIST – Development and marketing of an acoustic solution for localization and navigation of people in buildings using the smartphone

Read More  

Gestoos (2017)

The first Behavior Recognition Open Platform

Read More  

OKIDOKEYS (2015)

New electro-mechanic access system with dematerialized keys for residential market

Read More