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GameInfluencer SIGNED

Launching the GameInfluencer Marketing Platform to Connect Game Publishers With The Best Matching Influencers Who Create the Most Effective Let’s Plays

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 GameInfluencer project word cloud

Explore the words cloud of the GameInfluencer project. It provides you a very rough idea of what is the project "GameInfluencer" about.

platforms    community    orders    automates    monthly    measured    game    industries    brings    acquiring    gamers    monitoring    economic    app    influencers    awareness    marketing    separation    fitting    referring    plays    channel    big    twitch    apps    exist    smaller    100    components    faster    manually    76    languages    drive    video    booking    members    cheaper    influencer    store    billion    acquisition    market    paying    stop    move    installs    channels    nearly    run    platform    brand    single    fragmented    thereby    lowering    first    place    gaming    international    manual    social    predictable    integrate    marketplace    marketplaces    2015    create    views    13    generating    yearly    disrupt    act    material    rankings    companies    industry    review    otherwise    exclusively    gameinfluencer    disruptive    campaigns    youtube    20    boost    medium    global    permanently    post    games    running    publishers    significantly    company    advertising    media    solution    quick    matchmaking    world    afford    revenues    benefits    connects   

Project "GameInfluencer" data sheet

The following table provides information about the project.

Coordinator
GAMEINFLUENCER GMBH 

Organization address
address: WESSOBRUNNER PLATZ 6
city: MUNCHEN
postcode: 81377
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Germany [DE]
 Project website http://www.gameinfluencer.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-01-01   to  2018-06-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GAMEINFLUENCER GMBH DE (MUNCHEN) coordinator 50˙000.00

Map

 Project objective

The cost of acquiring users for games and apps increases monthly and by over 100% yearly. The 2015 user acquisition cost was around €3 There is a need for a quick and reliable way to identify the best influencer channels across the world. With influencers, we are referring to members of the gaming community that act as influencers. They create Let’s Plays or other material they post on their YouTube channel or social media to review games.

Our Solution GameInfluencer connects game publishers with the best fitting influencers on YouTube, twitch and other platforms to drive app installs, boost app store rankings and create brand awareness! The single components of our platform exist in separation and in other industries and we are the first European company who a) integrate all the needed fragmented features, b) focus exclusively on the gaming industry and c) offer a unique market place.

GameInfluencer is disruptive as it automates an otherwise manual process, thereby significantly lowering advertising cost. For big game publishers, they will have faster, cheaper and more predictable results (measured in views and/or installs) by using GameInfluencer. For smaller publishers, they have access to marketing campaigns they could otherwise not afford. In the medium-run, GameInfluencer can permanently disrupt the matchmaking for game marketing campaigns as influencers will move to marketplaces rather than taking orders manually.

For Europe, the video gaming industry brings large economic benefits generating nearly $20 billion of the global $76 billion. To bring more revenues to Europe, European gaming companies/publishers need to be able to reach gamers on a global scale. GameInfluencer already allows running campaigns in 13 languages.

At GameInfluencer GmbH, we are on the way to becoming the leading international one-stop marketplace for booking, monitoring and paying influencer marketing campaigns.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "GAMEINFLUENCER" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "GAMEINFLUENCER" are provided by the European Opendata Portal: CORDIS opendata.

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