Opendata, web and dolomites


TrueTalent - Creating the new artist economy

Total Cost €


EC-Contrib. €






 TrueTalent project word cloud

Explore the words cloud of the TrueTalent project. It provides you a very rough idea of what is the project "TrueTalent" about.

budgets    decrease    algorithm    industry    efficiency    public    reviews    grow    talent    secure    platforms    assessments    danish    programming    repertoire    strengths    transparency    casting    innovative    statistically    model    fairer    save    opera    performing    artist    revenues    freelance    productions    feasibility    market    bias    performances    unstructured    disrupt    insignificant    funds    date    evaluations    risks    2020    detracting    generating    financing    truelinked    peer    platform    132    offers    fees    quality    outcome    contracts    income    live    insights    tools    judge    start    weaknesses    20    share    arts    video    maximizing    score    technologies    companies    job    3bn    500    review    business    artistic    900    online    70    cultural    remove    festivals    67    direct    humans    booking       audio    data    giving    recommendation    global    planning    projections    normally    artists    adjustments    orchestras    music   

Project "TrueTalent" data sheet

The following table provides information about the project.


Organization address
address: THISTEDGADE 10
postcode: 2630
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-03-01   to  2018-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

TrueLinked is a Danish start-up with an innovative business model to disrupt the classical music and opera industry through the use of new technologies to bring more transparency and efficiency to the planning and programming of live performances. Our online platform offers 900 arts organisations (opera companies, orchestras and music festivals) unique online tools to access new talent (500,000 performing artists) and save 60-70% of resources for casting processes allowing a better use of artistic budgets and more available funds for new productions. Artists will increase job opportunities by maximizing their talent, repertoire and availability. Also their income will grow through the reduction of booking fees from 10-20% to 6%. The decrease public funding for the cultural sector and the increase of freelance contracts for artists are challenges that arts organisations and artists are facing at global/ EU level. The expected outcome of our feasibility study is a new algorithm for peer review to make the artistic quality assessments data-driven and remove bias from evaluations. It is currently a challenge to use data to judge the artistic quality of artists, as this normally done by humans. For 2020 the projections are 132,000 artists and 1,100 arts organisations on our online platforms with booking values estimated at €1.3bn generating €67 in revenues. This will allow TrueLinked to secure a share of global and European booking market. Future risks concern peer reviews being statistically insignificant or peer reviews detracting artists from TrueLinked. The feasibility study will result in a fairer and more up-to-date recommendation score for each artist giving arts organisations direct insights into the strengths and weaknesses of artist. The testing of the peer review algorithm, adjustments of our business model and financing resources will be part of it. For Phase 2 the goal is to increase the use of unstructured data (text, video and audio).

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TRUETALENT" project.

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The information about "TRUETALENT" are provided by the European Opendata Portal: CORDIS opendata.

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