Opendata, web and dolomites


TrueTalent - Creating the new artist economy

Total Cost €


EC-Contrib. €






 TrueTalent project word cloud

Explore the words cloud of the TrueTalent project. It provides you a very rough idea of what is the project "TrueTalent" about.

decrease    market    contracts    review    freelance    artists    unstructured    booking    tools    income    opera    performing    fairer    innovative    fees    date    2020    detracting    peer    data    weaknesses    start    maximizing    projections    adjustments    funds    share       recommendation    revenues    900    talent    evaluations    artistic    financing    remove    67    giving    direct    music    audio    technologies    generating    performances    arts    industry    bias    risks    video    online    truelinked    productions    public    budgets    70    secure    quality    platforms    global    score    3bn    normally    algorithm    assessments    judge    casting    model    20    132    platform    500    outcome    disrupt    feasibility    programming    offers    planning    save    job    artist    danish    repertoire    strengths    statistically    humans    cultural    insignificant    grow    companies    efficiency    reviews    festivals    live    business    insights    transparency    orchestras   

Project "TrueTalent" data sheet

The following table provides information about the project.


Organization address
address: THISTEDGADE 10
postcode: 2630
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Denmark [DK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-03-01   to  2018-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

TrueLinked is a Danish start-up with an innovative business model to disrupt the classical music and opera industry through the use of new technologies to bring more transparency and efficiency to the planning and programming of live performances. Our online platform offers 900 arts organisations (opera companies, orchestras and music festivals) unique online tools to access new talent (500,000 performing artists) and save 60-70% of resources for casting processes allowing a better use of artistic budgets and more available funds for new productions. Artists will increase job opportunities by maximizing their talent, repertoire and availability. Also their income will grow through the reduction of booking fees from 10-20% to 6%. The decrease public funding for the cultural sector and the increase of freelance contracts for artists are challenges that arts organisations and artists are facing at global/ EU level. The expected outcome of our feasibility study is a new algorithm for peer review to make the artistic quality assessments data-driven and remove bias from evaluations. It is currently a challenge to use data to judge the artistic quality of artists, as this normally done by humans. For 2020 the projections are 132,000 artists and 1,100 arts organisations on our online platforms with booking values estimated at €1.3bn generating €67 in revenues. This will allow TrueLinked to secure a share of global and European booking market. Future risks concern peer reviews being statistically insignificant or peer reviews detracting artists from TrueLinked. The feasibility study will result in a fairer and more up-to-date recommendation score for each artist giving arts organisations direct insights into the strengths and weaknesses of artist. The testing of the peer review algorithm, adjustments of our business model and financing resources will be part of it. For Phase 2 the goal is to increase the use of unstructured data (text, video and audio).

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TRUETALENT" project.

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The information about "TRUETALENT" are provided by the European Opendata Portal: CORDIS opendata.

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