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MARKS-MEDICI SIGNED

Marks and the Medici: Branding and Trademarks in Renaissance Global Business

Total Cost €

0

EC-Contrib. €

0

Partnership

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 MARKS-MEDICI project word cloud

Explore the words cloud of the MARKS-MEDICI project. It provides you a very rough idea of what is the project "MARKS-MEDICI" about.

played    conventions    almost    renaissance    marie    east    exploding    crucially    largely    trademarks    lana    contextualize    purveyors    uniquely    intellectual    markets    history    manufacturing    merchants    marks    entrepreneurs    countries    guild    marketing    existence    business    influential    members    competitive    cloth    odowska    della    family    florentine    protection    explore    commercial    global    sk    until    property    raw    brand    reputation    context    er    exporting    lens    trade    collection    protect    brands    view    branding    curie    creation    fellowship    woolen    luxury    relations    wool    goods    firms    books    century    english    unknown    place    quality    earliest    breaking    marketplace    opened    provides    supplier    demand    turkish    near    segni    medici    profitability    sixteenth    arte    changing    trademark    extensively    england    international    market    good    ground    signs    beginning    itself    provenance   

Project "MARKS-MEDICI" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITY OF YORK 

Organization address
address: HESLINGTON
city: YORK NORTH YORKSHIRE
postcode: YO10 5DD
website: http://www.york.ac.uk

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 183˙454 €
 EC max contribution 183˙454 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2017
 Funding Scheme MSCA-IF-EF-ST
 Starting year 2019
 Duration (year-month-day) from 2019-01-07   to  2021-01-06

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITY OF YORK UK (YORK NORTH YORKSHIRE) coordinator 183˙454.00

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 Project objective

'Marks and the Medici: Branding and Trademarks in Renaissance Global Business' (MARKS-MEDICI) will explore the role played by branding and trademarks in global business during the Renaissance. The international wool trade in the Renaissance provides an almost unique lens through which to view the creation of the earliest global brands because the provenance and quality of the wool itself, and thus the reputation of its purveyors, were the most crucial factors in the profitability of manufacturing and exporting firms. Florentine merchants played an important role in the global wool trade and in global brand creation from the very beginning. MARKS-MEDICI will study the sixteenth-century woolen cloth trade of Medici family firms with the Near East, where the exploding Turkish demand for luxury cloth and good Turkish-Florentine relations opened up important new markets; it will place this trade in the context of changing English-Florentine commercial relations, since England was the most important supplier of raw wool for luxury production until the late sixteenth century; and, most importantly, it will focus in a ground-breaking way on the role played by trademarks in marketing and exporting luxury goods long before the existence of international intellectual property and trademark protection conventions. Medici entrepreneurs, members of the influential Florentine Wool Guild (Arte della Lana), extensively used trade marks (called segni, “signs”) to identify, protect, and market their firms and their products in a highly-competitive marketplace. A two-year Marie SkÅ‚odowska-Curie fellowship will uniquely allow the ER to analyse an important and largely unknown collection of Medici account books and, crucially, to contextualize the Medici business in the broader history of the wool trade in England and the Low Countries and in terms of the Turkish demand for luxury cloth.'

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The information about "MARKS-MEDICI" are provided by the European Opendata Portal: CORDIS opendata.

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