Opendata, web and dolomites


A smile in return

Total Cost €


EC-Contrib. €






 SMILE project word cloud

Explore the words cloud of the SMILE project. It provides you a very rough idea of what is the project "SMILE" about.

tailers    11    returned    standard       installation    grow    party    19    connect    optimisation    purchased    15    vendor    market    tested    solution    metric    worth    platform    recovery    tons    retail    reduces    complete    settings    reduce    company    inventory    emissions    pounds    businesses    31    carbon    day    consumers    revenues    demonstrations    million    goods    perfect    revolutionises    status    expectations    helps    56    share    sectors    buybay    prototype    price    software    environment    innovative    amounts    channels    sizes    world    dispose    original    companies       gaining    lose    ecommerce    2016    lot    uses    items    80    unmatched    tech    shown    resale    selling    impacted    grading    additional    multiple    billion    fast    commerce    belgium    qualified    netherlands    sales    commercial    13    live    acceptance    scalability    environments    disposed    suddenly    pricing    infrastructure    purchases    intelligence    waste    data    instead    re    international    etail   

Project "SMILE" data sheet

The following table provides information about the project.


Organization address
address: TT. VASUMWEG 58
postcode: 1033 SC
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Project website
 Total cost 2˙705˙375 €
 EC max contribution 1˙893˙726 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-06-01   to  2020-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BUYBAY BV NL (AMSTERDAM) coordinator 1˙893˙726.00


 Project objective

The European e-commerce market amounts to ~80 million purchases per day. About 15% of purchased products do not live up to consumers’ expectations and are returned to the vendor. Whether in perfect condition or not, their status as returned product makes items suddenly worth a lot less. What a waste! Not only to e-tailers, who typically lose 80% of the value of returned products, but also to the environment, which is impacted by 4 billion pounds of disposed products and 11 million metric tons of carbon emissions. The problem is expected to grow as ecommerce is gaining market share fast (13.3% growth in 2016). BuyBay helps to solve the problem. The tech-company is developing a data-driven solution that revolutionises the management, processing and resale of returned items. It uses highly innovative pricing software and is unique in its ability to connect inventory management and re-product grading to multiple third party sales channels. The prototype of the Buybay platform is complete and qualified and has recently been tested in in real world settings in the Netherlands and Belgium. Demonstrations have shown that Buybay’s prototype platform has potential for unmatched value recovery (~56% instead of 19.6% of the original retail price currently). Installation of BuyBay’s platform increases re-product revenues for e-tailers, reduces the need to dispose of returned goods and has the potential to reduce re-product selling related carbon emissions of up to 31%. To ensure complete commercial scalability and enable international acceptance by e-tailers of different sizes and in different sectors across Europe, Buybay’s platform requires additional infrastructure development, optimisation through businesses intelligence analysis and scale up testing in operational environments. With the support of leading international etail companies Buybay aims to develop the new standard for returned goods.

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The information about "SMILE" are provided by the European Opendata Portal: CORDIS opendata.

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