Opendata, web and dolomites


A smile in return

Total Cost €


EC-Contrib. €






 SMILE project word cloud

Explore the words cloud of the SMILE project. It provides you a very rough idea of what is the project "SMILE" about.

expectations    sizes    pricing    goods    retail    shown    selling    company    channels    helps    tailers    belgium    revenues    ecommerce    instead    demonstrations    returned    innovative    price    tech    lot    amounts    15    80    international    consumers    connect    market    platform    qualified    optimisation    tons    suddenly    settings    original    tested    environment    grow    businesses    infrastructure    complete    dispose    scalability    prototype    sales    day    party    billion    purchases    solution    share    re    perfect    fast    impacted    intelligence    etail    11    data    56    metric    31    reduces    waste    inventory    2016    companies    installation    items    million    additional    buybay    gaining    reduce    environments    disposed    multiple    carbon    grading    recovery    lose    resale       acceptance    emissions    vendor    commerce    worth    status    purchased    standard    sectors    netherlands    world    uses    live    19    unmatched    commercial    pounds    13       software    revolutionises   

Project "SMILE" data sheet

The following table provides information about the project.


Organization address
address: TT. VASUMWEG 58
postcode: 1033 SC
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Project website
 Total cost 2˙705˙375 €
 EC max contribution 1˙893˙726 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-06-01   to  2020-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BUYBAY BV NL (AMSTERDAM) coordinator 1˙893˙726.00


 Project objective

The European e-commerce market amounts to ~80 million purchases per day. About 15% of purchased products do not live up to consumers’ expectations and are returned to the vendor. Whether in perfect condition or not, their status as returned product makes items suddenly worth a lot less. What a waste! Not only to e-tailers, who typically lose 80% of the value of returned products, but also to the environment, which is impacted by 4 billion pounds of disposed products and 11 million metric tons of carbon emissions. The problem is expected to grow as ecommerce is gaining market share fast (13.3% growth in 2016). BuyBay helps to solve the problem. The tech-company is developing a data-driven solution that revolutionises the management, processing and resale of returned items. It uses highly innovative pricing software and is unique in its ability to connect inventory management and re-product grading to multiple third party sales channels. The prototype of the Buybay platform is complete and qualified and has recently been tested in in real world settings in the Netherlands and Belgium. Demonstrations have shown that Buybay’s prototype platform has potential for unmatched value recovery (~56% instead of 19.6% of the original retail price currently). Installation of BuyBay’s platform increases re-product revenues for e-tailers, reduces the need to dispose of returned goods and has the potential to reduce re-product selling related carbon emissions of up to 31%. To ensure complete commercial scalability and enable international acceptance by e-tailers of different sizes and in different sectors across Europe, Buybay’s platform requires additional infrastructure development, optimisation through businesses intelligence analysis and scale up testing in operational environments. With the support of leading international etail companies Buybay aims to develop the new standard for returned goods.

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The information about "SMILE" are provided by the European Opendata Portal: CORDIS opendata.

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