Explore the words cloud of the ADMANTX project. It provides you a very rough idea of what is the project "ADMANTX" about.
The following table provides information about the project.
|Coordinator Country||Italy [IT]|
|Total cost||71˙429 €|
|EC max contribution||50˙000 € (70%)|
1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
|Duration (year-month-day)||from 2018-08-01 to 2018-11-30|
Take a look of project's partnership.
Audience profiling is one of the key activities for marketers and brands in order to deter-mine interest profiles of their customers and their propensity to click/buy and therefore make smarter business decisions. Profiling is used in many areas, from e-commerce, to customer management and digital advertising (a market that moves over $228 billion worldwide). However, keyword-based current solutions come short in terms of accuracy (only 63% of context understanding the human way), while solutions using third-party data will become obsolete with the GDPR coming in action this May. ADmantX is a smart data provider that facilitates advanced brand planning and targeting within the digital advertising industry. We have 20 years of experience in context analysis for targeted online advertising, using semantic tools and proprietary patented NLP technology that makes our solution the most efficient on the market, understanding and analysing consumer data in a human-like manner. Our AI profiling is using a combination of semantic keyword based analysis and including an emotional and sentiment module we can obtain 95% accuracy, increase by 200% CTR, and by 300% brand awareness. Furthermore, by basing our solution in first-party customer data only, we are the only EU-company that is fully GDPR compliant. AI Profiling results have been consolidated with initials A/B tests with major companies from our current clients (Sky Italy) and our focus in now on providing better visualization tools, scaling, integrating with major bidding platforms and reach new markets outside EU, getting a €5 million accumulated profit and 2,38 ROI by year 5.
Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ADMANTX" project.
For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.
Send me an email (firstname.lastname@example.org) and I put them in your project's page as son as possible.
Thanks. And then put a link of this page into your project's website.
The information about "ADMANTX" are provided by the European Opendata Portal: CORDIS opendata.
Dyme gives its users complete control over their financial situation. The Dyme application provides insight into users’ spending and subscriptions, and lets users cancel, negotiate, or switch any contRead More
Automated, Fast Generation of High-Performance Instruction Set Simulators for MicroprocessorsRead More
An innovative, reliable, lifesaving industrial air purification system that contains, cleans, and purifies air contaminated by toxic gases.Read More