Opendata, web and dolomites


Pioneering ICT-platform setting the new standard on advertising and how consumers shop

Total Cost €


EC-Contrib. €






 SPOTT project word cloud

Explore the words cloud of the SPOTT project. It provides you a very rough idea of what is the project "SPOTT" about.

regained    216    broadcasters    impacts    century    interactions    producers    video    commerce    advertisers    scaleup    again    studios    visibility    disrupt    270    parts    lack    paramount    internet    worldwide    agencies    ad    brands    advertising    mass    media    added    power    fte    2022    leader    spott    insights    stores    streams    canada    launched    fast    alternatives    2013    stakeholders    screen    belgian    closed    dramatically    local    selling    buying    digital    industry    annual    ambition    wise    2017    shifting    interactive    sites    solution    combined    combining    index    huge    belgium    generating    global    personalized    market    reaching    brazil    mio    brings    hollywood    microsoft    reached    database    entered    22    income    borders    geographical    revenue    blockers    appiness    contracts    67    shoppable    tv    international    fox    forwarded    deg    online    no    co    app    whisking    competitiveness    20th    content    audience    revenues    outside    consist    offline    advertisement    inspiration    gets    dashboard    social    pictures    away    organizational    critical    place    install    portugal   

Project "SPOTT" data sheet

The following table provides information about the project.


Organization address
address: Wellekensstraat 44
city: AALST
postcode: 9300
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Project website
 Total cost 2˙171˙250 €
 EC max contribution 1˙519˙875 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-09-01   to  2020-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SPOTT BE (AALST) coordinator 1˙519˙875.00


 Project objective

Advertisers face huge challenges in reaching their audience: TV advertising gets fast forwarded and Internet users install ad blockers. This dramatically impacts the media industry (content producers, broadcasters) as large parts of their income streams consist of advertising. Alternatives to reach the audience through social media are whisking the income away from the EU market. For local stores, the high costs of digital advertising result in lack of visibility and competitiveness against major e-commerce sites, again shifting revenues outside EU borders.

SPOTT makes video content interactive and shoppable (any content, any screen, online & offline buying). SPOTT targets the v-commerce market, a new fast-growing market with huge potential, combining 1) reach of video, 2) targeting power of digital media and 3) revenue-generating power of e-commerce.

SPOTT brings added value to all stakeholders. To the audience: personalized inspiration and interactions with video. To content producers, brands, stores, advertising agencies and broadcasters: increased advertisement revenues and dashboard-based insights in the audience. To local stores: regained visibility and competitiveness on the digital market place.

Belgian scaleup Appiness (°2013, 22 FTE) targets a fast international market uptake of SPOTT and has the ambition to become market leader with SPOTT as number one v-commerce solution worldwide. Through a step-wise geographical approach combined with a global approach, Appiness will quickly achieve critical mass of audience offering personalized and relevant content. Appiness targets an organizational growth towards 216 FTE by 2022.

The SPOTT app has been launched to the audience in Belgium, Brazil, Canada, US and Portugal. Appiness has a 270 mio product database, closed contracts with Hollywood studios 20th Century Fox and Paramount Pictures, and entered Microsoft’s global co-selling program. SPOTT reached no°67 in the Disrupt 100 annual index for 2017.


List of deliverables.
Publication of fairs/events featuring our SPOTT technology Websites, patent fillings, videos etc. 2020-02-07 12:44:23
Updated applications and website Websites, patent fillings, videos etc. 2020-02-07 12:44:13
Launch of the new Market Place Other 2020-02-07 12:44:40
Launch of the Universal Basket Other 2020-02-07 12:44:43
Content for personalized Newsletters Documents, reports 2020-02-07 12:44:18
Marketing materials Websites, patent fillings, videos etc. 2020-02-07 12:44:13
Launch of the online/offline features Other 2020-02-07 12:44:47

Take a look to the deliverables list in detail:  detailed list of SPOTT deliverables.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "SPOTT" project.

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The information about "SPOTT" are provided by the European Opendata Portal: CORDIS opendata.

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