Opendata, web and dolomites


Pioneering ICT-platform setting the new standard on advertising and how consumers shop

Total Cost €


EC-Contrib. €






 SPOTT project word cloud

Explore the words cloud of the SPOTT project. It provides you a very rough idea of what is the project "SPOTT" about.

inspiration    interactive    annual    tv    commerce    reaching    no    social    2013    revenue    generating    belgian    outside    selling    scaleup    solution    sites    22    again    belgium    deg    added    personalized    visibility    interactions    combined    content    advertisement    portugal    entered    pictures    wise    borders    global    online    canada    brazil    brands    shoppable    alternatives    2017    app    impacts    market    producers    international    advertisers    fte    industry    parts    organizational    paramount    launched    fox    mio    studios    broadcasters    mass    agencies    offline    away    buying    video    competitiveness    fast    worldwide    co    digital    critical    index    huge    shifting    disrupt    local    whisking    spott    270    dashboard    combining    ad    audience    place    2022    power    appiness    media    ambition    database    internet    regained    67    advertising    consist    income    streams    20th    stores    gets    insights    closed    install    brings    blockers    microsoft    stakeholders    century    216    screen    lack    reached    revenues    geographical    hollywood    contracts    leader    dramatically    forwarded   

Project "SPOTT" data sheet

The following table provides information about the project.


Organization address
address: Wellekensstraat 44
city: AALST
postcode: 9300
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Belgium [BE]
 Project website
 Total cost 2˙171˙250 €
 EC max contribution 1˙519˙875 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-09-01   to  2020-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SPOTT BE (AALST) coordinator 1˙519˙875.00


 Project objective

Advertisers face huge challenges in reaching their audience: TV advertising gets fast forwarded and Internet users install ad blockers. This dramatically impacts the media industry (content producers, broadcasters) as large parts of their income streams consist of advertising. Alternatives to reach the audience through social media are whisking the income away from the EU market. For local stores, the high costs of digital advertising result in lack of visibility and competitiveness against major e-commerce sites, again shifting revenues outside EU borders.

SPOTT makes video content interactive and shoppable (any content, any screen, online & offline buying). SPOTT targets the v-commerce market, a new fast-growing market with huge potential, combining 1) reach of video, 2) targeting power of digital media and 3) revenue-generating power of e-commerce.

SPOTT brings added value to all stakeholders. To the audience: personalized inspiration and interactions with video. To content producers, brands, stores, advertising agencies and broadcasters: increased advertisement revenues and dashboard-based insights in the audience. To local stores: regained visibility and competitiveness on the digital market place.

Belgian scaleup Appiness (°2013, 22 FTE) targets a fast international market uptake of SPOTT and has the ambition to become market leader with SPOTT as number one v-commerce solution worldwide. Through a step-wise geographical approach combined with a global approach, Appiness will quickly achieve critical mass of audience offering personalized and relevant content. Appiness targets an organizational growth towards 216 FTE by 2022.

The SPOTT app has been launched to the audience in Belgium, Brazil, Canada, US and Portugal. Appiness has a 270 mio product database, closed contracts with Hollywood studios 20th Century Fox and Paramount Pictures, and entered Microsoft’s global co-selling program. SPOTT reached no°67 in the Disrupt 100 annual index for 2017.


List of deliverables.
Publication of fairs/events featuring our SPOTT technology Websites, patent fillings, videos etc. 2020-02-07 12:44:23
Updated applications and website Websites, patent fillings, videos etc. 2020-02-07 12:44:13
Launch of the new Market Place Other 2020-02-07 12:44:40
Launch of the Universal Basket Other 2020-02-07 12:44:43
Content for personalized Newsletters Documents, reports 2020-02-07 12:44:18
Marketing materials Websites, patent fillings, videos etc. 2020-02-07 12:44:13
Launch of the online/offline features Other 2020-02-07 12:44:47

Take a look to the deliverables list in detail:  detailed list of SPOTT deliverables.

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The information about "SPOTT" are provided by the European Opendata Portal: CORDIS opendata.

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