MOGU floor SIGNED
Natural-Grown Flooring for Circular Buildings
Total Cost €
0EC-Contrib. €
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0MOGU floor project word cloud
Explore the words cloud of the MOGU floor project. It provides you a very rough idea of what is the project "MOGU floor" about.
Project "MOGU floor" data sheet
The following table provides information about the project.
| Coordinator |
MOGU SRL
Organization address contact info |
| Coordinator Country | Italy [IT] |
| Project website | https://mogu.bio/flooring/ |
| Total cost | 2˙147˙570 € |
| EC max contribution | 1˙503˙299 € (70%) |
| Programme |
1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies) |
| Code Call | H2020-SMEInst-2018-2020-2 |
| Funding Scheme | SME-2 |
| Starting year | 2018 |
| Duration (year-month-day) | from 2018-10-01 to 2020-09-30 |
Partnership
Take a look of project's partnership.
| # | ||||
|---|---|---|---|---|
| 1 | MOGU SRL | IT (INARZO) | coordinator | 1˙503˙299.00 |
Map
Project objective
The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.
Deliverables
| New MOGU website | Websites, patent fillings, videos etc. | 2020-01-14 14:21:30 |
Take a look to the deliverables list in detail: detailed list of MOGU floor deliverables.
Publications
| year | authors and title | journal | last update |
|---|---|---|---|
| 2019 |
Freek V.W. Appels, Serena Camere, Maurizio Montalti, Elvin Karana, Kaspar M.B. Jansen, Jan Dijksterhuis, Pauline Krijgsheld, Han A.B. Wösten Fabrication factors influencing mechanical, moisture- and water-related properties of mycelium-based composites published pages: 64-71, ISSN: 0264-1275, DOI: 10.1016/j.matdes.2018.11.027 |
Materials & Design 161 | 2019-10-30 |
Are you the coordinator (or a participant) of this project? Plaese send me more information about the "MOGU FLOOR" project.
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The information about "MOGU FLOOR" are provided by the European Opendata Portal: CORDIS opendata.
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