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MOGU floor SIGNED

Natural-Grown Flooring for Circular Buildings

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 MOGU floor project word cloud

Explore the words cloud of the MOGU floor project. It provides you a very rough idea of what is the project "MOGU floor" about.

segments    green    lifecycle    living    disruptive    sme    maintenance    chain    safety    owner    profitable    functional    capacity    tactile    resistance    certify    floor    instrument    made    fire    international    solutions    luxury    collaborations    resilient    distinctive    anticipated    citizen    upscale    circular    stakeholder    months    workplan    gain    biobased    installation    entire    distribute    actions    biomass    residual    demand    worldwide    solution    noise    commercialize    positioning    feeling    shock    influential    attractive    price    sustainability    thermal    accelerate    strategy    reference    mogu    advantage    doubling    labels    industrial    share    mid    collection    reinforce    industries    start    satisfy    agricultural    disposal    fundraising    innovation    sustainable    inferior    outperforms    insulation    environments    points    b2b    strategic    ipr    ph2    24    tile    100    player    finalize    building    customer    perfect    market    fastest    absorption    elaborated    first    competing    flooring    selling   

Project "MOGU floor" data sheet

The following table provides information about the project.

Coordinator		 MOGU SRL 

Organization address
address: VIA S FRANCESCO D ASSISI 62
city: INARZO
postcode: 21020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Italy [IT]
 Project website https://mogu.bio/flooring/
 Total cost 2˙147˙570 €
 EC max contribution 1˙503˙299 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-10-01   to  2020-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOGU SRL IT (INARZO) coordinator 1˙503˙299.00

Map

 Project objective

The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.

 Deliverables

List of deliverables.
New MOGU website Websites, patent fillings, videos etc. 2020-01-14 14:21:30

Take a look to the deliverables list in detail:  detailed list of MOGU floor deliverables.

 Publications

year authors and title journal last update
List of publications.
2019 Freek V.W. Appels, Serena Camere, Maurizio Montalti, Elvin Karana, Kaspar M.B. Jansen, Jan Dijksterhuis, Pauline Krijgsheld, Han A.B. Wösten
Fabrication factors influencing mechanical, moisture- and water-related properties of mycelium-based composites
published pages: 64-71, ISSN: 0264-1275, DOI: 10.1016/j.matdes.2018.11.027 		Materials & Design 161 2019-10-30

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Thanks. And then put a link of this page into your project's website.

The information about "MOGU FLOOR" are provided by the European Opendata Portal: CORDIS opendata.

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