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MOGU floor SIGNED

Natural-Grown Flooring for Circular Buildings

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 MOGU floor project word cloud

Explore the words cloud of the MOGU floor project. It provides you a very rough idea of what is the project "MOGU floor" about.

installation    advantage    tactile    competing    feeling    resilient    absorption    owner    living    fundraising    industrial    doubling    sme    b2b    instrument    ph2    environments    building    lifecycle    functional    mid    collection    floor    gain    disposal    market    industries    strategic    first    demand    tile    biomass    satisfy    profitable    points    worldwide    fastest    share    elaborated    resistance    shock    24    sustainable    international    capacity    stakeholder    months    chain    certify    innovation    noise    strategy    positioning    upscale    segments    solutions    agricultural    mogu    safety    reinforce    selling    reference    residual    start    attractive    player    influential    fire    solution    actions    anticipated    100    accelerate    flooring    commercialize    collaborations    disruptive    distinctive    green    citizen    price    thermal    sustainability    entire    ipr    biobased    luxury    made    maintenance    labels    perfect    workplan    inferior    distribute    customer    circular    insulation    finalize    outperforms   

Project "MOGU floor" data sheet

The following table provides information about the project.

Coordinator		 MOGU SRL 

Organization address
address: VIA S FRANCESCO D ASSISI 62
city: INARZO
postcode: 21020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Italy [IT]
 Project website https://mogu.bio/flooring/
 Total cost 2˙147˙570 €
 EC max contribution 1˙503˙299 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-10-01   to  2020-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOGU SRL IT (INARZO) coordinator 1˙503˙299.00

Map

 Project objective

The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.

 Deliverables

List of deliverables.
New MOGU website Websites, patent fillings, videos etc. 2020-01-14 14:21:30

Take a look to the deliverables list in detail:  detailed list of MOGU floor deliverables.

 Publications

year authors and title journal last update
List of publications.
2019 Freek V.W. Appels, Serena Camere, Maurizio Montalti, Elvin Karana, Kaspar M.B. Jansen, Jan Dijksterhuis, Pauline Krijgsheld, Han A.B. Wösten
Fabrication factors influencing mechanical, moisture- and water-related properties of mycelium-based composites
published pages: 64-71, ISSN: 0264-1275, DOI: 10.1016/j.matdes.2018.11.027 		Materials & Design 161 2019-10-30

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "MOGU FLOOR" are provided by the European Opendata Portal: CORDIS opendata.

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