Opendata, web and dolomites


Natural-Grown Flooring for Circular Buildings

Total Cost €


EC-Contrib. €






 MOGU floor project word cloud

Explore the words cloud of the MOGU floor project. It provides you a very rough idea of what is the project "MOGU floor" about.

tactile    satisfy    accelerate    segments    mid    market    resilient    start    100    points    instrument    noise    insulation    player    tile    citizen    selling    innovation    first    functional    green    fire    circular    industries    share    fastest    installation    agricultural    disposal    international    finalize    collection    worldwide    disruptive    ph2    stakeholder    gain    doubling    b2b    influential    inferior    commercialize    ipr    biobased    solutions    collaborations    made    labels    attractive    resistance    safety    customer    environments    maintenance    flooring    industrial    residual    feeling    capacity    building    workplan    competing    solution    absorption    24    entire    price    demand    actions    sme    sustainable    outperforms    living    months    anticipated    thermal    luxury    biomass    fundraising    certify    mogu    advantage    floor    upscale    chain    distinctive    profitable    perfect    sustainability    strategic    elaborated    positioning    distribute    owner    shock    strategy    reference    reinforce    lifecycle   

Project "MOGU floor" data sheet

The following table provides information about the project.


Organization address
city: INARZO
postcode: 21020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 2˙147˙570 €
 EC max contribution 1˙503˙299 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-10-01   to  2020-09-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOGU SRL IT (INARZO) coordinator 1˙503˙299.00


 Project objective

The green building market is anticipated to be among the fastest growing industries worldwide. Driven by citizen and building owner demand for sustainability and operational cost reduction, the green building market is, indeed, doubling every three years. To satisfy the market demand for sustainable and functional building solutions we developed MOGU floor, a disruptive product for the resilient flooring market. MOGU floor is a 100% biobased tile made from agricultural or industrial residual biomass. It outperforms the competing solutions already available on the market in terms of safety, fire resistance, thermal insulation, shock and noise absorption. The entire lifecycle of MOGU floor, including production, installation, maintenance and disposal, represents a new circular value chain for the building market, highly sustainable and profitable. Moreover MOGU floor has a distinctive and attractive design and tactile feeling that make it a perfect solution for luxury living environments at a target price typical of inferior market segments. To take advantage of all the unique selling points of MOGU floor we developed a market strategy aiming at quickly gain international market share and become in the mid-term a reference player for innovation, sustainability and design in the flooring market. To achieve such result, we elaborated a number of actions in collaboration with highly influential stakeholder of the building market to increase customer awareness and demand for MOGU floor. Now we are applying to the SME instrument ph2 as part of our fundraising strategy to finalize the development of the first MOGU floor collection and accelerate its market uptake. During the 24 months workplan we elaborated we are going to certify MOGU floor with strategic green labels, upscale our production capacity, reinforce our IPR and market positioning and start the b2b collaborations to promote, commercialize and distribute MOGU floor.


List of deliverables.
New MOGU website Websites, patent fillings, videos etc. 2020-01-14 14:21:30

Take a look to the deliverables list in detail:  detailed list of MOGU floor deliverables.


year authors and title journal last update
List of publications.
2019 Freek V.W. Appels, Serena Camere, Maurizio Montalti, Elvin Karana, Kaspar M.B. Jansen, Jan Dijksterhuis, Pauline Krijgsheld, Han A.B. Wösten
Fabrication factors influencing mechanical, moisture- and water-related properties of mycelium-based composites
published pages: 64-71, ISSN: 0264-1275, DOI: 10.1016/j.matdes.2018.11.027
Materials & Design 161 2019-10-30

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The information about "MOGU FLOOR" are provided by the European Opendata Portal: CORDIS opendata.

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