Opendata, web and dolomites


Scale-up of INNER MAGIC and INNER REFLECTION: Virtual Ultrasound Sensors for Smart Devices.

Total Cost €


EC-Contrib. €






 IMIR-UP project word cloud

Explore the words cloud of the IMIR-UP project. It provides you a very rough idea of what is the project "IMIR-UP" about.

difficult    genius    innovation    ing    tuned    integrate    respectively    leader    transforming    interpretation    supplemental    representing    gesture    intuitive    interact    requiring    solution    tam    21m    87    technologies    instead    normal    ready    estimate    imir    reducing    manually    intuitively    labs    recognition    security    195    compromise    hardware    fashioned    commercialization    manufacturers    first    constant    sensors    magic    detection    play    elliptic    36m    reflection    patented    cameras    revenues    mass    accumulated    natural    calibrated    mature    device    commercialisation    105    15m    innovative    plug    disrupt    positively    award    software    market    smart    times    winning    bulk    extra    human    intrusive    electronic    data    adopting    customise    deployment    rendering    sensing    profits    privacy    gross    segments    inner    interactions    ultrasound    world    touchless    solutions    risk    extension    651    expensive    simultaneously   

Project "IMIR-UP" data sheet

The following table provides information about the project.


Organization address
address: AKERSGATA 32
city: OSLO
postcode: 180
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Norway [NO]
 Project website
 Total cost 3˙087˙495 €
 EC max contribution 2˙161˙246 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2019
 Duration (year-month-day) from 2019-02-01   to  2020-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ELLIPTIC LABORATORIES AS NO (OSLO) coordinator 2˙161˙246.00


 Project objective

Smart device manufacturers require constant innovation in order to improve their products while simultaneously reducing costs. Hardware-based solutions are expensive, requiring dedicated sensors and long deployment times to fully integrate them into devices, since they must be manually tuned and calibrated for each new type of application. This makes it difficult to customise such devices for different market segments and end-user needs. Furthermore, extra hardware requirements often compromise a device’s design, increasing their bulk and rendering them old-fashioned. Many hardware-based solutions also increase the risk to a user’s privacy and data security, such as those solutions involving cameras. As a result, manufacturers are adopting software-only solutions instead of hardware. However, they do not yet have a presence detection or gesture recognition solution ready for mass commercialization.

Elliptic Labs is the world leader in ultrasound sensing software for smart devices, enabling touchless interactions and gesture interpretation. INNER MAGIC and INNER REFLECTION (IMIR products) are the first-of-their-kind integrated solutions for non-intrusive user presence detection and intuitive gesture recognition, transforming smart devices into genius devices. The aim of the IMIR-UP Phase 2 project is to fully mature our award-winning and patented technology for easy, mass-scale (“plug-n-play”) deployment in any consumer electronic smart device without requiring supplemental hardware (software only). Bringing our innovative IMIR products to the mass market will positively disrupt existing touchless sensing technologies, resulting in an improved user ability to intuitively interact with their smart devices via a natural extension of normal human behaviour. We estimate that we will reach 651.21m smart devices (just 2.87% of our TAM) after the first 5 years of commercialisation, representing accumulated revenues and gross profits of €195.36m and €105.15m, respectively.


List of deliverables.
Project website Websites, patent fillings, videos etc. 2019-11-07 15:07:41

Take a look to the deliverables list in detail:  detailed list of IMIR-UP deliverables.

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The information about "IMIR-UP" are provided by the European Opendata Portal: CORDIS opendata.

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