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Better Juice SIGNED

pioneer technology for the reduction of natural fruit sugars in 100% juices

Total Cost €


EC-Contrib. €






 Better Juice project word cloud

Explore the words cloud of the Better Juice project. It provides you a very rough idea of what is the project "Better Juice" about.

added    consumers    of    reduce    food    sugars    uses    reached    harmful    industry    ascertained    validate    natural    affordable    juice    hydration    efficient    maximize    really    companies    enzymatic    industrial    beverages    vegetable    margins    point    opportunity    intended    taste    fruit    appealing    certification    demonstrated    world    naturally    calories    create    properly    matrix    verify    significantly    organoleptic    fact    litre    technologies    solution    date    something    profit    collect    enthusiasm    producers    enriched    healthy    price    business    engineer    beverage    calcium    model    modification    bio    strategy    initial    skills    grade    disruptive    switch    commercialization    domain    optimal    least    offers    setting    healthier    easily    lines    microorganisms    betterjuice    de    eliminate    one    linked    absorbable    market    conversion    device    prototype    readiness    despite    sugarized    claims    delivered    juices    50   

Project "Better Juice" data sheet

The following table provides information about the project.


Organization address
address: 3RD HABOSEM ST, BLDG 4, FLOOR 3
city: ASHDOD
postcode: 7761003
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Israel [IL]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-04-01   to  2019-09-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BETTER JUICE LTD IL (ASHDOD) coordinator 50˙000.00


 Project objective

One of current challenges in Food and Beverage industry is linked with the need to reduce natural sugars. In fact, despite initial enthusiasm for natural fruit juices, recent studies have demonstrated the natural sugars are as much harmful as added sugars do. Thus, producers are focusing on the development of affordable and efficient technologies to deliver de-sugarized products. However, to date no optimal industrial solution in this domain has been implemented. The BetterJuice technology offers something that has not been reached yet by other companies. We reduce and even eliminate natural sugars from fruit and vegetable matrix, without affecting the organoleptic skills of the product and even improving its taste. Calories reduction is achieved to at least 50%. Moreover, we are able to offer a really healthy choice for consumers because beverages produced with our technology are naturally enriched with bio-available and thus easily absorbable Calcium. The technology does not require the modification of the existing production lines and its impact on the production costs has been assessed at € 0,1 per 1 litre fruit/vegetable matrix. This low cost factor, along with the ascertained readiness of consumers to switch to healthier hydration even if on higher price, offers the opportunity to producers to create novel product lines with appealing claims and thus setting the price point that can significantly maximize their profit margins. The BetterJuice technology uses disruptive bio-conversion approach delivered through enzymatic activity of food grade microorganisms. The technology is of interest of some of world leading juice producers. Current project will enable us to collect users' requirements and thus to properly engineer the industrial prototype of the device. Furthermore, a detailed market study will be done, so to verify and validate the intended business model and commercialization strategy, as well as related certification path.

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The information about "BETTER JUICE" are provided by the European Opendata Portal: CORDIS opendata.

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