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MistAndClean SIGNED

Upscaling production and adding new product lines to the unique and patented water-to-mist technology that reduces water use by 98% without loss of functionality and keeping a high user experience

Total Cost €


EC-Contrib. €






 MistAndClean project word cloud

Explore the words cloud of the MistAndClean project. It provides you a very rough idea of what is the project "MistAndClean" about.

patented    versatile    kitchens    public    innovative    commercialization    gushing    savings    transforms    clean    emissions    dense    carbon    setting    maintaining    alone    98    washing    first    successful    showerhead    version    water    spent    18m    energy    tam    thanks    bathrooms    corporates    full    83b    share    fitting    knows    viral    revenue    unilever    2023    durable    mere    market    restaurant    secured    video    grow    switch    beautiful    total    company    nozzle    segment    half    endorsement    radical    offset    60k    turning    addressable    companies    62m    hotel    ikea    speed    tap    altered    saving    leaders    distributors    mist    types    live    space    airport    retailers    million    views    wwf    budgets    cheaper    seeking    completion    stage    household    option    taps    global    world    budget    fixed    units    5m    components    conservation    time    basic    flow    put    plastic    something    kickstarter    nearly    showerheads    mode    population    crisis    faucet    spray    campaign    sales   

Project "MistAndClean" data sheet

The following table provides information about the project.


Organization address
postcode: 114 34
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-03-01   to  2019-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ALTERED STOCKHOLM AB SE (STOCKHOLM) coordinator 50˙000.00


 Project objective

By 2023, about half of the world’s population will live in areas without enough water for basic needs. Altered is making water saving as easy as possible with a full range of water-saving products for all types of water use and all budgets. For our first development we have spent nearly €1.5M to bring to the market a radical technology: a patented nozzle that transforms a gushing flow into a dense, high-speed mist using up to 98% less water than existing taps, while maintaining the same washing experience with the option to switch to spray mode for a higher flow when needed. We are working together with distributors and retailers to offer something different from traditional companies by turning components no one knows about, into beautiful, easy to use, durable, versatile products fitting for every budget and every tap. Thanks to a viral Kickstarter campaign video with over 50 million views we have secured the sales of our first 60K units, our first partnerships with large corporates like Ikea and Unilever and an endorsement from WWF which have set us on our way to help solve the global water crisis, contribute to energy savings and offset carbon emissions. We are seeking €1.62M for Mist&Clean, making the way for three new developments based on our current technology: 1) a cheaper, plastic version of our current devices 2) a fixed faucet for new bathrooms and kitchens and 3) showerheads so that our innovative water saving technology can be put to use in every household, hotel, restaurant, airport and public space. The successful completion of Mist&Clean will allow us to grow our share of the faucet market and tap into the showerhead segment for the first time, a total addressable market (TAM) in the EU alone of 1.83B units. A mere year after the commercialization of these new developments, we expect that they will contribute over €18M in revenue to Altered, setting the stage for our company to be leaders in water conservation.

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The information about "MISTANDCLEAN" are provided by the European Opendata Portal: CORDIS opendata.

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