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MistAndClean SIGNED

Upscaling production and adding new product lines to the unique and patented water-to-mist technology that reduces water use by 98% without loss of functionality and keeping a high user experience

Total Cost €


EC-Contrib. €






 MistAndClean project word cloud

Explore the words cloud of the MistAndClean project. It provides you a very rough idea of what is the project "MistAndClean" about.

bathrooms    time    full    mode    gushing    durable    crisis    budgets    nozzle    2023    total    first    savings    taps    endorsement    83b    knows    airport    distributors    version    62m    innovative    altered    carbon    company    components    patented    global    nearly    faucet    turning    showerhead    secured    maintaining    option    viral    water    plastic    views    5m    seeking    thanks    tam    emissions    60k    units    public    space    segment    beautiful    million    switch    saving    spray    something    market    setting    energy    restaurant    campaign    revenue    video    put    unilever    half    fitting    companies    alone    radical    offset    live    types    cheaper    versatile    speed    transforms    corporates    share    world    sales    flow    budget    18m    mist    fixed    stage    leaders    dense    mere    spent    tap    showerheads    basic    clean    commercialization    kickstarter    kitchens    addressable    conservation    household    98    washing    ikea    completion    wwf    successful    retailers    grow    population    hotel   

Project "MistAndClean" data sheet

The following table provides information about the project.


Organization address
postcode: 114 34
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-03-01   to  2019-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ALTERED STOCKHOLM AB SE (STOCKHOLM) coordinator 50˙000.00


 Project objective

By 2023, about half of the world’s population will live in areas without enough water for basic needs. Altered is making water saving as easy as possible with a full range of water-saving products for all types of water use and all budgets. For our first development we have spent nearly €1.5M to bring to the market a radical technology: a patented nozzle that transforms a gushing flow into a dense, high-speed mist using up to 98% less water than existing taps, while maintaining the same washing experience with the option to switch to spray mode for a higher flow when needed. We are working together with distributors and retailers to offer something different from traditional companies by turning components no one knows about, into beautiful, easy to use, durable, versatile products fitting for every budget and every tap. Thanks to a viral Kickstarter campaign video with over 50 million views we have secured the sales of our first 60K units, our first partnerships with large corporates like Ikea and Unilever and an endorsement from WWF which have set us on our way to help solve the global water crisis, contribute to energy savings and offset carbon emissions. We are seeking €1.62M for Mist&Clean, making the way for three new developments based on our current technology: 1) a cheaper, plastic version of our current devices 2) a fixed faucet for new bathrooms and kitchens and 3) showerheads so that our innovative water saving technology can be put to use in every household, hotel, restaurant, airport and public space. The successful completion of Mist&Clean will allow us to grow our share of the faucet market and tap into the showerhead segment for the first time, a total addressable market (TAM) in the EU alone of 1.83B units. A mere year after the commercialization of these new developments, we expect that they will contribute over €18M in revenue to Altered, setting the stage for our company to be leaders in water conservation.

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The information about "MISTANDCLEAN" are provided by the European Opendata Portal: CORDIS opendata.

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