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MistAndClean SIGNED

Upscaling production and adding new product lines to the unique and patented water-to-mist technology that reduces water use by 98% without loss of functionality and keeping a high user experience

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

MistAndClean project word cloud

Explore the words cloud of the MistAndClean project. It provides you a very rough idea of what is the project "MistAndClean" about.

wwf budget setting faucet basic distributors speed secured restaurant live revenue half types conservation saving space video clean unilever bathrooms washing 60k successful showerhead option innovative 62m water viral share tap kickstarter alone ikea household carbon views commercialization addressable population switch gushing thanks 5m version completion nearly mist global corporates nozzle altered public spray budgets savings companies units showerheads retailers flow offset tam million spent crisis turning something market transforms taps knows dense fixed 98 hotel beautiful patented put 83b time leaders campaign airport emissions company total cheaper segment durable stage plastic radical endorsement components fitting 18m kitchens mere mode first versatile sales grow world seeking energy maintaining full 2023

Project "MistAndClean" data sheet

The following table provides information about the project.

Coordinator	ALTERED STOCKHOLM AB Organization address address: NYBROGATAN 8 C/O ALMA city: STOCKHOLM postcode: 114 34 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Sweden [SE]
Project website	https://www.alteredcompany.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-03-01 to 2019-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	ALTERED STOCKHOLM AB ALTERED STOCKHOLM AB Organization address address: NYBROGATAN 8 C/O ALMA city: STOCKHOLM postcode: 114 34 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	SE (STOCKHOLM)	coordinator	50˙000.00

Map

Project objective

By 2023, about half of the world’s population will live in areas without enough water for basic needs. Altered is making water saving as easy as possible with a full range of water-saving products for all types of water use and all budgets. For our first development we have spent nearly €1.5M to bring to the market a radical technology: a patented nozzle that transforms a gushing flow into a dense, high-speed mist using up to 98% less water than existing taps, while maintaining the same washing experience with the option to switch to spray mode for a higher flow when needed. We are working together with distributors and retailers to offer something different from traditional companies by turning components no one knows about, into beautiful, easy to use, durable, versatile products fitting for every budget and every tap. Thanks to a viral Kickstarter campaign video with over 50 million views we have secured the sales of our first 60K units, our first partnerships with large corporates like Ikea and Unilever and an endorsement from WWF which have set us on our way to help solve the global water crisis, contribute to energy savings and offset carbon emissions. We are seeking €1.62M for Mist&Clean, making the way for three new developments based on our current technology: 1) a cheaper, plastic version of our current devices 2) a fixed faucet for new bathrooms and kitchens and 3) showerheads so that our innovative water saving technology can be put to use in every household, hotel, restaurant, airport and public space. The successful completion of Mist&Clean will allow us to grow our share of the faucet market and tap into the showerhead segment for the first time, a total addressable market (TAM) in the EU alone of 1.83B units. A mere year after the commercialization of these new developments, we expect that they will contribute over €18M in revenue to Altered, setting the stage for our company to be leaders in water conservation.

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The information about "MISTANDCLEAN" are provided by the European Opendata Portal: CORDIS opendata.

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