Opendata, web and dolomites


Face Aesthetics in Contemporary E-Technological Societies

Total Cost €


EC-Contrib. €






 FACETS project word cloud

Explore the words cloud of the FACETS project. It provides you a very rough idea of what is the project "FACETS" about.

marketing    tension    political    sievey    big    artists    christopher    cross    reading    syntax    digital    complementary    invention    foci    technological    counter    people    communicative    provocation    interaction    reveal    recognition    surveillance    cultural    anti    alterations    cultures    practices    global    contextualization    human    shifts    software    establishment    exhibition    bureaucratic    actions    choosing    semantics    collection    disciplinary    writers    anthropology    dramatic    activism    sia    self    economic    memorization    detection    data    purposes    commercial    anonymous    soon    occultation    phenomenon    automatic    filters    sidebottom    genres    instagram    selfie    innovative    disclosure    facebook    mask    social    technologies    causes    contemporary    artistic    agencies    pragmatics    banksy    ferrante    minority    faces    selvaggio    tinder    combines    photography    perception    semiotics    pressing    diffusion    attach    carries    creation    leonardo    frank    scrolling    changing    snapchat    cognitions    history    emotions    representation    networks    visual    arguably    survey    facets    interdisciplinary    phenomenology    undergoing    security   

Project "FACETS" data sheet

The following table provides information about the project.


Organization address
city: TORINO
postcode: 10124

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Total cost 1˙997˙803 €
 EC max contribution 1˙997˙803 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2018-COG
 Funding Scheme ERC-COG
 Starting year 2019
 Duration (year-month-day) from 2019-06-01   to  2024-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITA DEGLI STUDI DI TORINO IT (TORINO) coordinator 1˙997˙803.00


 Project objective

FACETS studies the meaning of the face in contemporary visual cultures. There are two complementary research foci: widespread practices of face exhibition in social networks like Facebook, Instagram, Snapchat, and Tinder; and minority practices of occultation, including the mask in anti-establishment political activism (e.g., Anonymous) and in anti-surveillance artistic provocation (e.g., Leonardo Selvaggio). Arguably, the meaning of the human face is currently changing on a global scale: through the invention and diffusion of new visual technologies (e.g., digital photography, visual filters, as well as software for automatic face recognition); through the creation and establishment of novel genres of face representation (e.g., the selfie); and through new approaches to face perception, reading, and memorization (e.g., the ‘scrolling’ of faces on Tinder). Cognitions, emotions, and actions that people attach to the interaction with one’s and others’ faces might soon be undergoing dramatic shifts. In FACETS, an interdisciplinary but focused approach combines visual history, semiotics, phenomenology, visual anthropology, but also face perception studies and collection, analysis, and social contextualization of big data, so as to study the cultural and technological causes of these changes and their effects in terms of alterations in self-perception and communicative interaction. In the tension between, on the one hand, political and economic agencies pressing for increasing disclosure, detection, and marketing of the human face (for reasons of security and control, for commercial or bureaucratic purposes) and, on the other hand, the counter-trends of face occultation (writers and artists like Banksy, Ferrante, Sia, or Christopher Sievey / Frank Sidebottom choosing not to reveal their faces), the visual syntax, the semantics, and the pragmatics of the human face are rapidly evolving. FACETS carries on an innovative, cross-disciplinary survey of this phenomenon.

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The information about "FACETS" are provided by the European Opendata Portal: CORDIS opendata.

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