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MANTICA

Fully Scalable Platform for Neuroscience Consumer Research and Product Development, Based on User-Friendly EEG-Headset and Cloud-Based Data Storage/Analysis.

Total Cost €

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EC-Contrib. €

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Partnership

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 MANTICA project word cloud

Explore the words cloud of the MANTICA project. It provides you a very rough idea of what is the project "MANTICA" about.

components    proprietary    network    accurate    headset    85    smart    statistical    mantica    development    emotional    service    eeg    quick    beverage    version    decision    sek    algorithms    surveys    requiring    lack    cloud    30    metrics    learning    launching    tests    self    evaluation    basic    amount    reduce    research    say    industry    standard    ip    first    perception    market    kit    signal    visualisation    seamless    assets    70    iterations    lot    business    segmentation    people    worldwide    customer    fail    competition    benefits    inaccurate    right    library    preferences    cognitive    thimus    actual    infrastructure    50    industrialisation    ready    distributor    impacts    tool    electroencephalograph    predictive    food    35    chances    cycle    time    launch    wireless    think    reporting    avoidance    accuracy    takes    deployments    neuroscience    25    mistakes    data    machine    necessarily    storage    software    critical    ai    80    groups    ttm   

Project "MANTICA" data sheet

The following table provides information about the project.

Coordinator
THIMUS SRL 

Organization address
address: VIA MONTE NERO 23
city: BRESCIA
postcode: 25128
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website https://www.thimus.com/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-08-01   to  2019-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    THIMUS SRL IT (BRESCIA) coordinator 50˙000.00

Map

Leaflet | Map data © OpenStreetMap contributors, CC-BY-SA, Imagery © Mapbox

 Project objective

85% of new products fail right after launch because of lack of reliable data on consumer preferences. It is especially critical in Food & Beverage industry because of the strong competition and complex customer segmentation. During product development cycle, testing phase takes the most time and cost, requiring a lot of iterations and using surveys (what people say is not necessarily what they think) and statistical data (inaccurate results). Main challenges are: - Reduce mistakes in product development (development costs) - Reduce testing time to reduce TTM (Time to Market) - Increase accuracy of results and the amount of available information for decision making on product development MANTICA is the first tool to apply neuroscience to testing phase in product and service development to provide emotional response, approach/avoidance and actual cognitive processes in real time, during the experience. It is composed of 3 components: - Seamless electroencephalograph (EEG) headset (wireless) - Operating software (Basic Signal Processing, Proprietary Metrics Library and AI/Machine Learning algorithms) - Cloud infrastructure for data storage and analysis, to produce smart reporting and data visualisation We have also developed a Self-Evaluation Kit (SEK): all components in a standard, ready-to-go version for quick deployments Benefits for users are: - 30% less cost than traditional (focus groups, A/B tests) - 50% less product development time - 25% chances of success upon launching a new product (80% less mistakes) - Predictive analysis on product success - Accurate information based on real perception of the product For Thimus, we expect these impacts: - Business industrialisation (Self Evaluation Kit production, SEK) - Develop worldwide distributor network - 35-70% increase in IP assets on neuroscience and market research

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The information about "MANTICA" are provided by the European Opendata Portal: CORDIS opendata.

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