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MANTICA

Fully Scalable Platform for Neuroscience Consumer Research and Product Development, Based on User-Friendly EEG-Headset and Cloud-Based Data Storage/Analysis.

Total Cost €

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EC-Contrib. €

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Partnership

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 MANTICA project word cloud

Explore the words cloud of the MANTICA project. It provides you a very rough idea of what is the project "MANTICA" about.

neuroscience    seamless    reduce    accuracy    service    people    signal    30    launching    takes    distributor    ai    cloud    beverage    software    benefits    cycle    accurate    learning    smart    reporting    chances    impacts    competition    actual    infrastructure    proprietary    perception    lack    network    35    iterations    headset    mistakes    right    50    assets    critical    data    requiring    library    surveys    quick    kit    worldwide    groups    70    machine    eeg    industry    predictive    ttm    metrics    self    avoidance    ready    development    sek    85    necessarily    80    visualisation    business    first    cognitive    fail    electroencephalograph    food    version    think    lot    mantica    algorithms    say    emotional    inaccurate    segmentation    market    preferences    wireless    ip    research    industrialisation    standard    customer    tool    components    deployments    basic    25    statistical    amount    evaluation    storage    decision    time    thimus    tests    launch   

Project "MANTICA" data sheet

The following table provides information about the project.

Coordinator
THIMUS SRL 

Organization address
address: VIA MONTE NERO 23
city: BRESCIA
postcode: 25128
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website https://www.thimus.com/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-08-01   to  2019-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    THIMUS SRL IT (BRESCIA) coordinator 50˙000.00

Map

 Project objective

85% of new products fail right after launch because of lack of reliable data on consumer preferences. It is especially critical in Food & Beverage industry because of the strong competition and complex customer segmentation. During product development cycle, testing phase takes the most time and cost, requiring a lot of iterations and using surveys (what people say is not necessarily what they think) and statistical data (inaccurate results). Main challenges are: - Reduce mistakes in product development (development costs) - Reduce testing time to reduce TTM (Time to Market) - Increase accuracy of results and the amount of available information for decision making on product development MANTICA is the first tool to apply neuroscience to testing phase in product and service development to provide emotional response, approach/avoidance and actual cognitive processes in real time, during the experience. It is composed of 3 components: - Seamless electroencephalograph (EEG) headset (wireless) - Operating software (Basic Signal Processing, Proprietary Metrics Library and AI/Machine Learning algorithms) - Cloud infrastructure for data storage and analysis, to produce smart reporting and data visualisation We have also developed a Self-Evaluation Kit (SEK): all components in a standard, ready-to-go version for quick deployments Benefits for users are: - 30% less cost than traditional (focus groups, A/B tests) - 50% less product development time - 25% chances of success upon launching a new product (80% less mistakes) - Predictive analysis on product success - Accurate information based on real perception of the product For Thimus, we expect these impacts: - Business industrialisation (Self Evaluation Kit production, SEK) - Develop worldwide distributor network - 35-70% increase in IP assets on neuroscience and market research

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The information about "MANTICA" are provided by the European Opendata Portal: CORDIS opendata.

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