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Platform Discourses: A Critical Humanities Approach to the Texts, Images, and Moving Images Produced by Tech Companies

Total Cost €


EC-Contrib. €






 PLATFORM DISCOURSES project word cloud

Explore the words cloud of the PLATFORM DISCOURSES project. It provides you a very rough idea of what is the project "PLATFORM DISCOURSES" about.

campaigns    market    corporate    google    identifies    visions    perspective    inspire    humanities    understand    producers    presentations    apple    society    services    images    spaces    microsoft    people    companies    neutral    humanity    relate    citizen    questions    platforms    interaction    framework    underpinnings    books    human    blog    online    analysed    scholars    billboard    blogs    community    geneva    texts    public    markets    answering    collective    life    moving    systematic    ecosystems    employing    mission    reconfigure    sciences    themselves    evil    image    materials    discourses    conceptual    mere    trust    ideal    dominant    consumers    tech    critical    statements    existence    global    manifestos    digital    scholarly    stories    individual    convention    airbnb    disrupt    domains    narrative    decades    facebook    owned    platform    functioning    world    offers    generate    understandings    social    seek    gallery    ideological    discourse    practices    angle    transform    form   

Project "PLATFORM DISCOURSES" data sheet

The following table provides information about the project.


Organization address
postcode: 6525 EZ

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 1˙223˙750 €
 EC max contribution 1˙223˙750 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2019-STG
 Funding Scheme ERC-STG
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2024-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

This project aims to develop a critical humanities perspective on the platform society, in which the online platforms owned by major tech companies—from Google to Facebook, from Apple to Airbnb—are integrated into all domains of life. In recent years, scholars across the humanities and the social sciences have analysed the functioning of platforms and their social impact. However, there has not yet been a systematic scholarly analysis of the discourses through which tech companies seek to generate trust around their products, addressing people not only as consumers, but increasingly also as a general “public.” This angle is crucial, because tech discourses are not mere by-products of platforms themselves, but form an integrated part of the development in which tech companies present their market-driven services as neutral spaces for social interaction. Platform Discourses offers this angle on tech companies as discourse producers by employing methods of narrative, image, and discourse analysis in order to analyse the texts, images, and moving images generated by tech companies: from books to corporate blogs (e.g., Airbnb’s Citizen blog), from product presentations to billboard campaigns (e.g., Apple’s World Gallery), from manifestos to public statements (e.g., Microsoft’s call for a digital Geneva convention). The project identifies the ideological underpinnings of those materials. What are the dominant visions of individual and collective human existence tech companies develop in their discourses? How have these visions evolved over the decades? And what conceptual understandings of humanity inspire Google’s mission to “do no evil” or Facebook’s ideal of a “global community”? Answering these questions, Platform Discourses presents a critical framework to understand how tech companies not only disrupt traditional markets and transform people’s practices, but also seek to reconfigure the stories through which people relate to themselves, others, and their ecosystems.

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The information about "PLATFORM DISCOURSES" are provided by the European Opendata Portal: CORDIS opendata.

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