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PLATFORM DISCOURSES SIGNED

Platform Discourses: A Critical Humanities Approach to the Texts, Images, and Moving Images Produced by Tech Companies

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 PLATFORM DISCOURSES project word cloud

Explore the words cloud of the PLATFORM DISCOURSES project. It provides you a very rough idea of what is the project "PLATFORM DISCOURSES" about.

questions    companies    platform    community    ideological    microsoft    transform    geneva    campaigns    citizen    texts    convention    public    conceptual    world    employing    society    existence    human    practices    gallery    relate    decades    online    moving    image    analysed    narrative    owned    tech    ideal    domains    generate    google    critical    inspire    mere    statements    airbnb    scholarly    humanities    materials    interaction    discourses    markets    dominant    scholars    social    market    corporate    manifestos    trust    facebook    identifies    billboard    form    understand    themselves    platforms    systematic    collective    stories    people    consumers    offers    framework    images    reconfigure    perspective    humanity    evil    discourse    digital    neutral    visions    mission    ecosystems    individual    spaces    producers    apple    answering    global    sciences    functioning    books    services    blogs    underpinnings    life    presentations    blog    angle    disrupt    seek    understandings   

Project "PLATFORM DISCOURSES" data sheet

The following table provides information about the project.

Coordinator
STICHTING KATHOLIEKE UNIVERSITEIT 

Organization address
address: GEERT GROOTEPLEIN NOORD 9
city: NIJMEGEN
postcode: 6525 EZ
website: www.radboudumc.nl

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 1˙223˙750 €
 EC max contribution 1˙223˙750 € (100%)
 Programme 1. H2020-EU.1.1. (EXCELLENT SCIENCE - European Research Council (ERC))
 Code Call ERC-2019-STG
 Funding Scheme ERC-STG
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2024-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    STICHTING KATHOLIEKE UNIVERSITEIT NL (NIJMEGEN) coordinator 1˙223˙750.00

Map

Leaflet | Map data © OpenStreetMap contributors, CC-BY-SA, Imagery © Mapbox

 Project objective

This project aims to develop a critical humanities perspective on the platform society, in which the online platforms owned by major tech companies—from Google to Facebook, from Apple to Airbnb—are integrated into all domains of life. In recent years, scholars across the humanities and the social sciences have analysed the functioning of platforms and their social impact. However, there has not yet been a systematic scholarly analysis of the discourses through which tech companies seek to generate trust around their products, addressing people not only as consumers, but increasingly also as a general “public.” This angle is crucial, because tech discourses are not mere by-products of platforms themselves, but form an integrated part of the development in which tech companies present their market-driven services as neutral spaces for social interaction. Platform Discourses offers this angle on tech companies as discourse producers by employing methods of narrative, image, and discourse analysis in order to analyse the texts, images, and moving images generated by tech companies: from books to corporate blogs (e.g., Airbnb’s Citizen blog), from product presentations to billboard campaigns (e.g., Apple’s World Gallery), from manifestos to public statements (e.g., Microsoft’s call for a digital Geneva convention). The project identifies the ideological underpinnings of those materials. What are the dominant visions of individual and collective human existence tech companies develop in their discourses? How have these visions evolved over the decades? And what conceptual understandings of humanity inspire Google’s mission to “do no evil” or Facebook’s ideal of a “global community”? Answering these questions, Platform Discourses presents a critical framework to understand how tech companies not only disrupt traditional markets and transform people’s practices, but also seek to reconfigure the stories through which people relate to themselves, others, and their ecosystems.

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The information about "PLATFORM DISCOURSES" are provided by the European Opendata Portal: CORDIS opendata.

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