Opendata, web and dolomites

AD-TO-STORE SIGNED

Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 AD-TO-STORE project word cloud

Explore the words cloud of the AD-TO-STORE project. It provides you a very rough idea of what is the project "AD-TO-STORE" about.

mortar    time    spaces    prepared    redeem    declarative    campaigns    party    made    public    transaction    article    20    first    diffusion    environment    sales    experiences    extra    forecasts    display    browse    stop    central    generates    network    total    advertising    leverage    difficult    single    publishers    purchases    earn    friction    interact    tracking    brick    item    audience    performance    imply    pay    nowadays    digital    roi    platforms    identification    of    area    omnichannel    store    affiliate    limited    retailer    ad    sale    heterogeneous    pivoting    rewards    solutions    track    promotions    actions    online    history    marketing    retargeting       webrooming    lack    business    customer    rate    proprietary    structure    space    agencies    concentration    relationships    90    format    60    search    cloud    consumers    fee    full    advertisers    marketplace    advantage    programmatic    difficulty    events    commerce    measuring    conversion    scalable   

Project "AD-TO-STORE" data sheet

The following table provides information about the project.

Coordinator
BROWSE AND GO SAS 

Organization address
address: 61 AVENUE FAIDHERBE 8 VILLA FAIDHERBE
city: ASNIERES-SUR-SEINE
postcode: 92600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BROWSE AND GO SAS FR (ASNIERES-SUR-SEINE) coordinator 50˙000.00

Map

 Project objective

Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming). There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales. Nowadays, there is difficulty for tracking marketing actions to measure sales at article level. No public marketplace to structure business relationships and heterogeneous, declarative and high-friction customer experiences provide limited diffusion, lack of measure of ROI on advertising and many digital advertising spaces that are difficult to exploit. Publishers’ proprietary platforms imply advertisers need extra resources to interact with each one. AD-TO-STORE is the first ad-to-store affiliate network, able to track in-store purchases generated by advertising at article level, in a scalable cloud environment: one-stop public marketplace; third-party sales tracking system at article level; real-time and item-based promotions; and omnichannel identification means. Advertisers will have campaigns based on advanced parameters and events. Agencies will have full ad space management. Publishers will be able to format campaigns and set the audience, and consumers can earn and redeem rewards. To end-users, AD-TO-STORE will be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. It will help in measuring ROI at article level and per store or area and have better consumer knowledge, which will lead to a higher conversion rate. For Browse & Go, it will be the central product for pivoting to future developments and it will provide us with ad-to-store transaction history to do better ad forecasts.

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The information about "AD-TO-STORE" are provided by the European Opendata Portal: CORDIS opendata.

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