Opendata, web and dolomites


Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.

Total Cost €


EC-Contrib. €






 AD-TO-STORE project word cloud

Explore the words cloud of the AD-TO-STORE project. It provides you a very rough idea of what is the project "AD-TO-STORE" about.

structure    area    nowadays    scalable    declarative    commerce    extra    forecasts    public    browse    rate    purchases    retargeting    item    actions    total    conversion    history    measuring    party    fee    sale    environment    brick    format    audience    marketplace    platforms    proprietary    sales    tracking    20    mortar    customer    roi    article       display    performance    online    of    retailer    publishers    redeem    consumers    interact    programmatic    full    generates    store    advertising    advantage    stop    solutions    omnichannel    heterogeneous    limited    track    central    90    pivoting    cloud    experiences    difficulty    spaces    pay    network    concentration    transaction    identification    friction    agencies    imply    diffusion    digital    business    time    lack    leverage    events    search    marketing    first    relationships    earn    affiliate    ad    rewards    single    prepared    campaigns    advertisers    difficult    60    made    webrooming    space    promotions   

Project "AD-TO-STORE" data sheet

The following table provides information about the project.


Organization address
postcode: 92600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BROWSE AND GO SAS FR (ASNIERES-SUR-SEINE) coordinator 50˙000.00


 Project objective

Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming). There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales. Nowadays, there is difficulty for tracking marketing actions to measure sales at article level. No public marketplace to structure business relationships and heterogeneous, declarative and high-friction customer experiences provide limited diffusion, lack of measure of ROI on advertising and many digital advertising spaces that are difficult to exploit. Publishers’ proprietary platforms imply advertisers need extra resources to interact with each one. AD-TO-STORE is the first ad-to-store affiliate network, able to track in-store purchases generated by advertising at article level, in a scalable cloud environment: one-stop public marketplace; third-party sales tracking system at article level; real-time and item-based promotions; and omnichannel identification means. Advertisers will have campaigns based on advanced parameters and events. Agencies will have full ad space management. Publishers will be able to format campaigns and set the audience, and consumers can earn and redeem rewards. To end-users, AD-TO-STORE will be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. It will help in measuring ROI at article level and per store or area and have better consumer knowledge, which will lead to a higher conversion rate. For Browse & Go, it will be the central product for pivoting to future developments and it will provide us with ad-to-store transaction history to do better ad forecasts.

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The information about "AD-TO-STORE" are provided by the European Opendata Portal: CORDIS opendata.

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