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AD-TO-STORE SIGNED

Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 AD-TO-STORE project word cloud

Explore the words cloud of the AD-TO-STORE project. It provides you a very rough idea of what is the project "AD-TO-STORE" about.

of    difficult    digital    total    first    marketplace    difficulty    consumers    friction    programmatic    cloud    sales    time    display    customer    60    retargeting    central    audience    public    advantage    agencies    purchases    fee    imply    marketing    roi    rewards    search    online    leverage    proprietary    promotions    article    nowadays    business    relationships    pivoting    campaigns    advertisers    limited    stop    structure    ad    scalable    brick    environment    transaction    network    generates       retailer    single    track    measuring    sale    webrooming    redeem    actions    solutions    pay    identification    experiences    space    conversion    interact    party    performance    90    area    events    commerce    earn    concentration    rate    declarative    tracking    mortar    diffusion    made    platforms    browse    spaces    item    affiliate    prepared    lack    20    omnichannel    publishers    format    forecasts    advertising    extra    history    store    full    heterogeneous   

Project "AD-TO-STORE" data sheet

The following table provides information about the project.

Coordinator
BROWSE AND GO SAS 

Organization address
address: 61 AVENUE FAIDHERBE 8 VILLA FAIDHERBE
city: ASNIERES-SUR-SEINE
postcode: 92600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BROWSE AND GO SAS FR (ASNIERES-SUR-SEINE) coordinator 50˙000.00

Map

 Project objective

Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming). There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales. Nowadays, there is difficulty for tracking marketing actions to measure sales at article level. No public marketplace to structure business relationships and heterogeneous, declarative and high-friction customer experiences provide limited diffusion, lack of measure of ROI on advertising and many digital advertising spaces that are difficult to exploit. Publishers’ proprietary platforms imply advertisers need extra resources to interact with each one. AD-TO-STORE is the first ad-to-store affiliate network, able to track in-store purchases generated by advertising at article level, in a scalable cloud environment: one-stop public marketplace; third-party sales tracking system at article level; real-time and item-based promotions; and omnichannel identification means. Advertisers will have campaigns based on advanced parameters and events. Agencies will have full ad space management. Publishers will be able to format campaigns and set the audience, and consumers can earn and redeem rewards. To end-users, AD-TO-STORE will be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. It will help in measuring ROI at article level and per store or area and have better consumer knowledge, which will lead to a higher conversion rate. For Browse & Go, it will be the central product for pivoting to future developments and it will provide us with ad-to-store transaction history to do better ad forecasts.

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The information about "AD-TO-STORE" are provided by the European Opendata Portal: CORDIS opendata.

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