Opendata, web and dolomites


Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.

Total Cost €


EC-Contrib. €






 AD-TO-STORE project word cloud

Explore the words cloud of the AD-TO-STORE project. It provides you a very rough idea of what is the project "AD-TO-STORE" about.

agencies    diffusion    consumers    promotions    lack    item    20    measuring    area    of    90       leverage    search    network    sales    generates    declarative    affiliate    total    extra    public    rewards    brick    pivoting    history    full    events    forecasts    cloud    made    display    difficulty    solutions    experiences    relationships    mortar    identification    browse    audience    difficult    time    ad    marketing    roi    single    party    space    track    purchases    marketplace    prepared    transaction    store    advantage    advertising    interact    programmatic    webrooming    customer    environment    digital    rate    redeem    sale    business    heterogeneous    platforms    conversion    imply    proprietary    first    spaces    earn    scalable    article    tracking    concentration    commerce    structure    retargeting    pay    nowadays    campaigns    stop    retailer    limited    friction    60    performance    publishers    omnichannel    advertisers    fee    actions    central    online    format   

Project "AD-TO-STORE" data sheet

The following table provides information about the project.


Organization address
postcode: 92600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BROWSE AND GO SAS FR (ASNIERES-SUR-SEINE) coordinator 50˙000.00


 Project objective

Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming). There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales. Nowadays, there is difficulty for tracking marketing actions to measure sales at article level. No public marketplace to structure business relationships and heterogeneous, declarative and high-friction customer experiences provide limited diffusion, lack of measure of ROI on advertising and many digital advertising spaces that are difficult to exploit. Publishers’ proprietary platforms imply advertisers need extra resources to interact with each one. AD-TO-STORE is the first ad-to-store affiliate network, able to track in-store purchases generated by advertising at article level, in a scalable cloud environment: one-stop public marketplace; third-party sales tracking system at article level; real-time and item-based promotions; and omnichannel identification means. Advertisers will have campaigns based on advanced parameters and events. Agencies will have full ad space management. Publishers will be able to format campaigns and set the audience, and consumers can earn and redeem rewards. To end-users, AD-TO-STORE will be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. It will help in measuring ROI at article level and per store or area and have better consumer knowledge, which will lead to a higher conversion rate. For Browse & Go, it will be the central product for pivoting to future developments and it will provide us with ad-to-store transaction history to do better ad forecasts.

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The information about "AD-TO-STORE" are provided by the European Opendata Portal: CORDIS opendata.

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