Opendata, web and dolomites

AD-TO-STORE SIGNED

Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 AD-TO-STORE project word cloud

Explore the words cloud of the AD-TO-STORE project. It provides you a very rough idea of what is the project "AD-TO-STORE" about.

scalable    actions    first    format    environment    space    solutions    agencies    heterogeneous    business    total    extra    programmatic    performance    spaces    fee    party    nowadays       sale    ad    friction    platforms    20    identification    advertisers    conversion    customer    interact    declarative    pay    campaigns    consumers    advertising    brick    single    of    area    display    time    pivoting    proprietary    relationships    retailer    60    advantage    generates    difficult    item    browse    forecasts    prepared    made    public    marketplace    retargeting    history    store    marketing    imply    roi    stop    events    central    concentration    affiliate    mortar    audience    omnichannel    webrooming    experiences    leverage    rewards    online    structure    full    diffusion    rate    transaction    promotions    90    publishers    limited    article    search    measuring    digital    cloud    sales    track    commerce    lack    tracking    earn    difficulty    network    redeem    purchases   

Project "AD-TO-STORE" data sheet

The following table provides information about the project.

Coordinator
BROWSE AND GO SAS 

Organization address
address: 61 AVENUE FAIDHERBE 8 VILLA FAIDHERBE
city: ASNIERES-SUR-SEINE
postcode: 92600
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    BROWSE AND GO SAS FR (ASNIERES-SUR-SEINE) coordinator 50˙000.00

Map

 Project objective

Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming). There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales. Nowadays, there is difficulty for tracking marketing actions to measure sales at article level. No public marketplace to structure business relationships and heterogeneous, declarative and high-friction customer experiences provide limited diffusion, lack of measure of ROI on advertising and many digital advertising spaces that are difficult to exploit. Publishers’ proprietary platforms imply advertisers need extra resources to interact with each one. AD-TO-STORE is the first ad-to-store affiliate network, able to track in-store purchases generated by advertising at article level, in a scalable cloud environment: one-stop public marketplace; third-party sales tracking system at article level; real-time and item-based promotions; and omnichannel identification means. Advertisers will have campaigns based on advanced parameters and events. Agencies will have full ad space management. Publishers will be able to format campaigns and set the audience, and consumers can earn and redeem rewards. To end-users, AD-TO-STORE will be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. It will help in measuring ROI at article level and per store or area and have better consumer knowledge, which will lead to a higher conversion rate. For Browse & Go, it will be the central product for pivoting to future developments and it will provide us with ad-to-store transaction history to do better ad forecasts.

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The information about "AD-TO-STORE" are provided by the European Opendata Portal: CORDIS opendata.

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