AD-TO-STORE SIGNED
Public Marketplace Platform for Digital Marketing applied for driving in-store Sales.
Total Cost €
0EC-Contrib. €
0Partnership
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0AD-TO-STORE project word cloud
Explore the words cloud of the AD-TO-STORE project. It provides you a very rough idea of what is the project "AD-TO-STORE" about.
Project "AD-TO-STORE" data sheet
The following table provides information about the project.
| Coordinator |
BROWSE AND GO SAS
Organization address contact info |
| Coordinator Country | France [FR] |
| Total cost | 71˙429 € |
| EC max contribution | 50˙000 € (70%) |
| Programme |
1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies) |
| Code Call | H2020-SMEInst-2018-2020-1 |
| Funding Scheme | SME-1 |
| Starting year | 2019 |
| Duration (year-month-day) | from 2019-12-01 to 2020-03-31 |
Partnership
Take a look of project's partnership.
| # | ||||
|---|---|---|---|---|
| 1 | BROWSE AND GO SAS | FR (ASNIERES-SUR-SEINE) | coordinator | 50˙000.00 |
Map
Project objective
Performance marketing generates 20% e-commerce sales, but only 1% brick & mortar retailer sales. 90% total purchases are still made in-store and 60% in-store purchases are prepared online (webrooming). There is a need for performance-based marketing and programmatic advertising solutions that can leverage the advantage of online trends and digital ad spaces to increase sales. Nowadays, there is difficulty for tracking marketing actions to measure sales at article level. No public marketplace to structure business relationships and heterogeneous, declarative and high-friction customer experiences provide limited diffusion, lack of measure of ROI on advertising and many digital advertising spaces that are difficult to exploit. Publishers’ proprietary platforms imply advertisers need extra resources to interact with each one. AD-TO-STORE is the first ad-to-store affiliate network, able to track in-store purchases generated by advertising at article level, in a scalable cloud environment: one-stop public marketplace; third-party sales tracking system at article level; real-time and item-based promotions; and omnichannel identification means. Advertisers will have campaigns based on advanced parameters and events. Agencies will have full ad space management. Publishers will be able to format campaigns and set the audience, and consumers can earn and redeem rewards. To end-users, AD-TO-STORE will be a single marketplace (concentration of ad space), enabling access to programmatic display, pay-per-sale and search retargeting throughout a reduced management fee. It will help in measuring ROI at article level and per store or area and have better consumer knowledge, which will lead to a higher conversion rate. For Browse & Go, it will be the central product for pivoting to future developments and it will provide us with ad-to-store transaction history to do better ad forecasts.
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The information about "AD-TO-STORE" are provided by the European Opendata Portal: CORDIS opendata.
