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Augmented Commerce

Augmented Commerce, a game-changing augmented reality-based sales experience to disrupt the e-commerce industry

Total Cost €

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EC-Contrib. €

0

Partnership

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 Augmented Commerce project word cloud

Explore the words cloud of the Augmented Commerce project. It provides you a very rough idea of what is the project "Augmented Commerce" about.

innovation    instrument    adjustments    catalogue    solution    business    acquisition    plan    room    furniture    sme    manufacturer    whatever    agencies    go    ar    7m    creations    buyers    environments    b2b    founded    proprietary    eyes    generator    beginning    155    shopper    feasibility    distributor    leader    minor    b2b2c    3d    spaces    public    gap    french    disrupt    sales    job    revenues    brand    expansion    worlds    digicapital    competitors    position    raised    release    total    generating    standpoint    ambitions    smartphones    models    capitalists    billion    tablets    elephant    ultimately    mutualised    augment    prerequisite    commerce    sellers    consumers    reg    offers    famous    boost    global    price    affordable    virtually    augmented    venture    app    pokemon    game    industries    convenience    market    simulate    impacting    time    14    feedback    outpace    life    customers    120m    2020    capability    digital    national    2011    apps    worldwide    swift    angels    bridging    company    deep    retail   

Project "Augmented Commerce" data sheet

The following table provides information about the project.

Coordinator
AUGMENT 

Organization address
address: 107 AVENUE PARMENTIER
city: .
postcode: 75011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website http://www.augment.com/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-02-01   to  2017-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    AUGMENT FR (.) coordinator 50˙000.00

Map

 Project objective

Augment is a highly-promising French SME founded in 2011, which is in a position to disrupt the e-commerce market through a proprietary augmented reality (AR) solution targeting both sellers (Augment Sales App) and buyers (Augmented Shopper App). Recently introduced to the public eyes through the famous game Pokemon Go®, AR is also impacting the retail and e-commerce industries. Indeed, it allows consumers to use real-life spaces to virtually “try on” furniture, ultimately bridging the gap between digital and real worlds. The global augmented reality application in retail and e-commerce (a-commerce) is expected to reach $14 billion by 2020. From the customers standpoint, “the elephant in the room is price” (DigiCapital) of the AR technology acquisition. With its global approach, Augment will make such a technology affordable to the customers by generating models that can be mutualised and used with minor adjustments, whatever the manufacturer, the brand or the distributor. From the very beginning, Augment is an innovation-driven company which offers to the users the capability to simulate their products in 3D AR at scale in real-time in real environments, all from the convenience of their smartphones or tablets. Augment is supported by business angels, venture capitalists and national funding agencies. It has raised a total of 5.7M€, to develop its B2B and B2B2C Apps, allowing it to become one of the European AR leader. With the SME Instrument project, Augment ambitions to boost its own development to become a worldwide leader in a-commerce by 2020. The Phase 1 feasibility study aims to scale up the Deep Modelling 3D Generator to allow a swift expansion of its 3D models catalogue (a prerequisite to outpace competitors) and to release a detailed business plan based on market feedback. The Augmented Commerce project will result in 120M€ of increased revenues for Augment by 2020 and 155 job creations.

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The information about "AUGMENTED COMMERCE" are provided by the European Opendata Portal: CORDIS opendata.

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