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Augmented Commerce

Augmented Commerce, a game-changing augmented reality-based sales experience to disrupt the e-commerce industry

Total Cost €

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EC-Contrib. €

0

Partnership

0

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 Augmented Commerce project word cloud

Explore the words cloud of the Augmented Commerce project. It provides you a very rough idea of what is the project "Augmented Commerce" about.

ambitions    market    sellers    national    models    room    b2b    3d    shopper    innovation    brand    public    creations    eyes    manufacturer    deep    instrument    augment    go    famous    worldwide    furniture    augmented    life    minor    14    environments    agencies    b2b2c    expansion    feedback    generator    prerequisite    sme    buyers    job    beginning    industries    billion    outpace    tablets    customers    time    angels    sales    catalogue    revenues    pokemon    2011    digicapital    swift    total    ar    plan    leader    solution    adjustments    120m    commerce    release    capability    155    generating    whatever    boost    2020    reg    consumers    affordable    impacting    smartphones    acquisition    game    convenience    offers    business    ultimately    raised    worlds    apps    distributor    7m    spaces    bridging    standpoint    venture    retail    app    proprietary    elephant    mutualised    competitors    digital    price    capitalists    position    global    feasibility    gap    disrupt    simulate    virtually    founded    french    company   

Project "Augmented Commerce" data sheet

The following table provides information about the project.

Coordinator
AUGMENT 

Organization address
address: 107 AVENUE PARMENTIER
city: .
postcode: 75011
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Project website http://www.augment.com/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-02-01   to  2017-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    AUGMENT FR (.) coordinator 50˙000.00

Map

 Project objective

Augment is a highly-promising French SME founded in 2011, which is in a position to disrupt the e-commerce market through a proprietary augmented reality (AR) solution targeting both sellers (Augment Sales App) and buyers (Augmented Shopper App). Recently introduced to the public eyes through the famous game Pokemon Go®, AR is also impacting the retail and e-commerce industries. Indeed, it allows consumers to use real-life spaces to virtually “try on” furniture, ultimately bridging the gap between digital and real worlds. The global augmented reality application in retail and e-commerce (a-commerce) is expected to reach $14 billion by 2020. From the customers standpoint, “the elephant in the room is price” (DigiCapital) of the AR technology acquisition. With its global approach, Augment will make such a technology affordable to the customers by generating models that can be mutualised and used with minor adjustments, whatever the manufacturer, the brand or the distributor. From the very beginning, Augment is an innovation-driven company which offers to the users the capability to simulate their products in 3D AR at scale in real-time in real environments, all from the convenience of their smartphones or tablets. Augment is supported by business angels, venture capitalists and national funding agencies. It has raised a total of 5.7M€, to develop its B2B and B2B2C Apps, allowing it to become one of the European AR leader. With the SME Instrument project, Augment ambitions to boost its own development to become a worldwide leader in a-commerce by 2020. The Phase 1 feasibility study aims to scale up the Deep Modelling 3D Generator to allow a swift expansion of its 3D models catalogue (a prerequisite to outpace competitors) and to release a detailed business plan based on market feedback. The Augmented Commerce project will result in 120M€ of increased revenues for Augment by 2020 and 155 job creations.

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The information about "AUGMENTED COMMERCE" are provided by the European Opendata Portal: CORDIS opendata.

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