Opendata, web and dolomites


A highly efficient and eco-friendly electric shower offering health benefits through magnesium sulphate

Total Cost €


EC-Contrib. €






 MgSpa project word cloud

Explore the words cloud of the MgSpa project. It provides you a very rough idea of what is the project "MgSpa" about.

amount    recirculation    salt    establishing    calls    ltd    wall    birmingham    soaps    create    absorbing    mgspa    detoxifying    bathing    arthritis    mgso4    alternative    recommended    patented    osteoporosis    western    easily    sound    electrical    drugs    school    pressure    plan    uk    huge    biosciences    institutes    gut    agent    according    time    chain    pilot    few    impossible    magnesium    complete    reports    university    business    sulphate    procedure    sulfation    national    blood    epsom    industrialization    deficient    caleidos    name    marketing    revolutionary    made    therapeutic    reheats    italy    planning    nih    energy    deficiency    biological    commercialization    stroke    recirculates    shower    salts    97    consumption    showers    water    habit    absorb    populations    hotel    health    cleaning    model    uses    absorbed    disease    deploying    invigorating    80    heart    sme    innovative    everyday    nutrients    spa    skin    savings    strategy    environmental    treatment    contaminants    supply    minimum    considerable   

Project "MgSpa" data sheet

The following table provides information about the project.


Organization address
address: 105 CHASE SIDE
postcode: EN2 6NL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.5. (SOCIETAL CHALLENGES - Climate action, Environment, Resource Efficiency and Raw Materials)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-05-01   to  2015-10-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MGSO4 LTD UK (ENFIELD) coordinator 50˙000.00
2    CALEIDOS GROUP SRL IT (FERRARA) participant 0.00


 Project objective

According to reports by the US ‘National Institutes of Health’ (NIH), most western populations are magnesium deficient. Magnesium deficiency can lead to a number of health problems such as high blood pressure, heart disease, stroke, osteoporosis and arthritis, to name only a few. Sulphate is also essential for many biological processes and at the same time sulfation is a major pathway in detoxifying drugs and environmental contaminants. According to the School of Biosciences of the University of Birmingham, sulphate is not easily absorbed across the gut wall. The recommended treatment up to now for absorbing these nutrients was bathing in Epsom salts, a procedure that calls for a considerable amount of time, water and electrical energy. MgSO4 Ltd (UK) has developed and patented MgSpa, a new revolutionary alternative to electrical showers, which enables the user to quickly and effectively absorb the necessary Magnesium and Sulphate through the skin, while at the same time ensuring huge savings in water (97% less) and energy (80% less). The MgSpa makes the Epsom salt treatment an easy low cost everyday habit, like taking a shower. The concept behind the product is to make use not only of the therapeutic properties of the salts, but also of their cleaning ability. So far, the use of soaps made water recirculation in showers impossible and the showers’ water and energy consumption significant. The innovative product uses Magnesium as a cleaning agent and recirculates and reheats shower water to create an invigorating shower experience with minimum environmental impact. The Phase 1 project will be focused on establishing a complete supply chain, a sound business model and commercialization strategy and planning all activities for deploying a large scale pilot supported by a large hotel/spa chain. The partner SME Caleidos (Italy) will support the industrialization and marketing plan.

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The information about "MGSPA" are provided by the European Opendata Portal: CORDIS opendata.

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