Opendata, web and dolomites


A highly efficient and eco-friendly electric shower offering health benefits through magnesium sulphate

Total Cost €


EC-Contrib. €






 MgSpa project word cloud

Explore the words cloud of the MgSpa project. It provides you a very rough idea of what is the project "MgSpa" about.

80    absorbed    university    97    health    according    populations    treatment    stroke    easily    bathing    school    model    supply    pressure    industrialization    magnesium    habit    mgso4    deficiency    biological    deploying    reports    disease    commercialization    establishing    epsom    water    planning    impossible    drugs    consumption    salts    considerable    recommended    therapeutic    few    osteoporosis    reheats    deficient    western    procedure    strategy    uk    caleidos    nih    create    uses    agent    revolutionary    amount    italy    absorb    savings    hotel    everyday    calls    recirculation    arthritis    mgspa    sound    blood    sulfation    electrical    sulphate    sme    minimum    salt    institutes    time    invigorating    patented    cleaning    wall    made    huge    shower    spa    ltd    contaminants    energy    business    recirculates    marketing    detoxifying    gut    alternative    absorbing    complete    nutrients    innovative    national    soaps    showers    plan    biosciences    environmental    heart    name    birmingham    skin    pilot    chain   

Project "MgSpa" data sheet

The following table provides information about the project.


Organization address
address: 105 CHASE SIDE
postcode: EN2 6NL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.5. (SOCIETAL CHALLENGES - Climate action, Environment, Resource Efficiency and Raw Materials)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-05-01   to  2015-10-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MGSO4 LTD UK (ENFIELD) coordinator 50˙000.00
2    CALEIDOS GROUP SRL IT (FERRARA) participant 0.00


 Project objective

According to reports by the US ‘National Institutes of Health’ (NIH), most western populations are magnesium deficient. Magnesium deficiency can lead to a number of health problems such as high blood pressure, heart disease, stroke, osteoporosis and arthritis, to name only a few. Sulphate is also essential for many biological processes and at the same time sulfation is a major pathway in detoxifying drugs and environmental contaminants. According to the School of Biosciences of the University of Birmingham, sulphate is not easily absorbed across the gut wall. The recommended treatment up to now for absorbing these nutrients was bathing in Epsom salts, a procedure that calls for a considerable amount of time, water and electrical energy. MgSO4 Ltd (UK) has developed and patented MgSpa, a new revolutionary alternative to electrical showers, which enables the user to quickly and effectively absorb the necessary Magnesium and Sulphate through the skin, while at the same time ensuring huge savings in water (97% less) and energy (80% less). The MgSpa makes the Epsom salt treatment an easy low cost everyday habit, like taking a shower. The concept behind the product is to make use not only of the therapeutic properties of the salts, but also of their cleaning ability. So far, the use of soaps made water recirculation in showers impossible and the showers’ water and energy consumption significant. The innovative product uses Magnesium as a cleaning agent and recirculates and reheats shower water to create an invigorating shower experience with minimum environmental impact. The Phase 1 project will be focused on establishing a complete supply chain, a sound business model and commercialization strategy and planning all activities for deploying a large scale pilot supported by a large hotel/spa chain. The partner SME Caleidos (Italy) will support the industrialization and marketing plan.

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The information about "MGSPA" are provided by the European Opendata Portal: CORDIS opendata.

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