Opendata, web and dolomites


A highly efficient and eco-friendly electric shower offering health benefits through magnesium sulphate

Total Cost €


EC-Contrib. €






 MgSpa project word cloud

Explore the words cloud of the MgSpa project. It provides you a very rough idea of what is the project "MgSpa" about.

water    procedure    sulfation    italy    strategy    invigorating    industrialization    reheats    minimum    made    bathing    sound    stroke    supply    biological    heart    osteoporosis    gut    soaps    skin    savings    time    plan    name    innovative    everyday    detoxifying    chain    revolutionary    amount    caleidos    establishing    habit    80    pilot    recirculation    agent    populations    absorbed    therapeutic    electrical    contaminants    salts    cleaning    treatment    ltd    create    mgso4    epsom    shower    model    deficiency    pressure    deploying    hotel    health    patented    school    arthritis    showers    considerable    deficient    biosciences    absorbing    easily    sme    western    wall    consumption    calls    nutrients    salt    few    university    uk    impossible    according    spa    sulphate    disease    birmingham    recommended    business    reports    uses    environmental    blood    mgspa    magnesium    recirculates    national    commercialization    97    huge    nih    energy    complete    institutes    marketing    drugs    alternative    absorb    planning   

Project "MgSpa" data sheet

The following table provides information about the project.


Organization address
address: 105 CHASE SIDE
postcode: EN2 6NL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.5. (SOCIETAL CHALLENGES - Climate action, Environment, Resource Efficiency and Raw Materials)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-05-01   to  2015-10-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MGSO4 LTD UK (ENFIELD) coordinator 50˙000.00
2    CALEIDOS GROUP SRL IT (FERRARA) participant 0.00


 Project objective

According to reports by the US ‘National Institutes of Health’ (NIH), most western populations are magnesium deficient. Magnesium deficiency can lead to a number of health problems such as high blood pressure, heart disease, stroke, osteoporosis and arthritis, to name only a few. Sulphate is also essential for many biological processes and at the same time sulfation is a major pathway in detoxifying drugs and environmental contaminants. According to the School of Biosciences of the University of Birmingham, sulphate is not easily absorbed across the gut wall. The recommended treatment up to now for absorbing these nutrients was bathing in Epsom salts, a procedure that calls for a considerable amount of time, water and electrical energy. MgSO4 Ltd (UK) has developed and patented MgSpa, a new revolutionary alternative to electrical showers, which enables the user to quickly and effectively absorb the necessary Magnesium and Sulphate through the skin, while at the same time ensuring huge savings in water (97% less) and energy (80% less). The MgSpa makes the Epsom salt treatment an easy low cost everyday habit, like taking a shower. The concept behind the product is to make use not only of the therapeutic properties of the salts, but also of their cleaning ability. So far, the use of soaps made water recirculation in showers impossible and the showers’ water and energy consumption significant. The innovative product uses Magnesium as a cleaning agent and recirculates and reheats shower water to create an invigorating shower experience with minimum environmental impact. The Phase 1 project will be focused on establishing a complete supply chain, a sound business model and commercialization strategy and planning all activities for deploying a large scale pilot supported by a large hotel/spa chain. The partner SME Caleidos (Italy) will support the industrialization and marketing plan.

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The information about "MGSPA" are provided by the European Opendata Portal: CORDIS opendata.

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