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TOUCHVIE

Catch what you watch; a game-changer technology that will change how people watch TV and revolutionise in-movie advertising and product placement

Total Cost €

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EC-Contrib. €

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Partnership

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 TOUCHVIE project word cloud

Explore the words cloud of the TOUCHVIE project. It provides you a very rough idea of what is the project "TOUCHVIE" about.

25    channel    grow    invasive    history    advertising    truth       continues    150m    spanish    netflix    turning    attracted    buy    36k    accelerate    biggest    2020    135    eci    music    vision    tagged    almost    expects    brands    indicators    touchvie    displays    granting    tv    retailers    movie    it    zanox    movies    larger    advertisers    micro    market    upgraded    online    signed    500    reached    trillion    contracts    grown    agencies    watch    2014    moments    automatically    broadcasters    capacity    computer    87bn    havas    times    centre    unprecedented    us    consumers    catalogue    actors    reaching    recognises    generating    launch    content    commerce    turnover    239    invested    screen    placement    sided    87    2019    time    globally    4m    100kusers    share    launched    42bn    locations       2018    enhances    tag    watching    platform    service    first    2015    digital    revenue    intelligence    objects    artificial    replaces    deco    world    maus    device    players    million   

Project "TOUCHVIE" data sheet

The following table provides information about the project.

Coordinator
TAGSONOMY SL 

Organization address
address: AVDA JUAN CARLOS I 10 4
city: GIJON
postcode: 33212
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website https://dive.tv/
 Total cost 2˙182˙500 €
 EC max contribution 1˙527˙750 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2016
 Duration (year-month-day) from 2016-07-01   to  2017-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    TAGSONOMY SL ES (GIJON) coordinator 1˙527˙750.00

Map

 Project objective

Touchvie is the first platform in the world that automatically recognises (based on computer vision and artificial intelligence) any element on the screen (actors, locations, music, art, history, deco, etc.) and displays it in users’ second screen at the same time users watch it. It allows users to know more about elements that have attracted their attention, share it or buy it.

Touchvie replaces traditional advertising turning it into a service that enhances users’ experience and a new channel for advertisers, brands, etc. to reach users in ‘micro-moments of truth’ through non-invasive in-movie advertising and product placement. Touchvie will become the centre of a two-sided market with end users on one side and brands, retailers and advertisers on the other that presents very promising growth indicators: - 87% of consumers use second screen device while watching TV. - Digital advertising revenue will grow from US$135.42bn in 2014 to US$239.87bn in 2019. - e-commerce revenue will grow from US$1,9 trillion in 2015 to US$4 trillion in 2018.

After almost 2 years of development and more than 4M€ invested, Touchvie was launched in the Spanish market in 2015, generating unprecedented interest from online retailers, advertising agencies, broadcasters and users. Since its launch Touchvie has grown reaching more than 100kusers, 500 movies, 5 million elements tagged and contracts signed with some of the largest EU e-retailers and advertisers such as Zanox, Havas or ECI.

Growth continues, however, the process to tag objects shall be upgraded in to accelerate the catalogue production and launch the service globally. This project will enable Touchvie to enhance production capacity by 500% granting Touchvie the ability to scale globally into one of the world’s biggest players in-content digital advertising. By 2020 Touchvie expects to have reached more than 25 MAUs, a catalogue of 36k movies (6 times larger than Netflix) and turnover of 150M€.

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The information about "TOUCHVIE" are provided by the European Opendata Portal: CORDIS opendata.

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