Opendata, web and dolomites


Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Total Cost €


EC-Contrib. €






 Adapptise project word cloud

Explore the words cloud of the Adapptise project. It provides you a very rough idea of what is the project "Adapptise" about.

things    lies    developers    market    difficult    provides    ship    people    investment    created    sdk    mind    audience    spending    gaming    gold    ing    marketing    2015    tap    tool    rely    players    possibility    customers    creators    match    eager    competition    sums    advertising    brand    create    hours    retention    worse    tangible    drives    equation    apps    player    concentrated    saturation    mobile    smartphone    innovation    68    closer    placement    influx    winning    professional    money    global    engage    simultaneously    independent    spend    survive    adapptise    freelance    branded    publishing    stand    utilize    rush    twofold    customer    services    datametrics    intelligent    app    join    companies    viewer    moment    campaign    markets    games    innovative    goldmine    bn    brands    channel    platform    agencies    approximately    unfortunately    revenue    chance    37    game    solution    hands    relaxed    communicate    reached   

Project "Adapptise" data sheet

The following table provides information about the project.


Organization address
city: CORK
postcode: T12
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2016-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADAPPTISE LIMITED IE (CORK) coordinator 50˙000.00


 Project objective

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative. On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands. Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind. The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

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The information about "ADAPPTISE" are provided by the European Opendata Portal: CORDIS opendata.

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