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Adapptise

Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Total Cost €

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EC-Contrib. €

0

Partnership

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 Adapptise project word cloud

Explore the words cloud of the Adapptise project. It provides you a very rough idea of what is the project "Adapptise" about.

closer    stand    sdk    created    investment    ship    mind    innovation    lies    37    independent    customers    gaming    smartphone    68    brand    bn    competition    people    possibility    rely    viewer    brands    communicate    player    intelligent    game    hands    twofold    publishing    equation    utilize    global    advertising    match    spending    app    engage    creators    rush    mobile    games    approximately    tap    platform    retention    things    services    2015    marketing    simultaneously    players    agencies    apps    moment    sums    audience    goldmine    solution    winning    money    concentrated    gold    innovative    placement    provides    hours    saturation    eager    survive    spend    channel    developers    worse    adapptise    professional    drives    branded    tangible    chance    revenue    influx    campaign    companies    difficult    join    datametrics    create    tool    market    ing    customer    markets    reached    unfortunately    relaxed    freelance   

Project "Adapptise" data sheet

The following table provides information about the project.

Coordinator
ADAPPTISE LIMITED 

Organization address
address: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN
city: CORK
postcode: T12
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Project website http://www.adapptise.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADAPPTISE LIMITED IE (CORK) coordinator 50˙000.00

Map

 Project objective

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative. On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands. Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind. The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ADAPPTISE" project.

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "ADAPPTISE" are provided by the European Opendata Portal: CORDIS opendata.

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