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Adapptise

Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 Adapptise project word cloud

Explore the words cloud of the Adapptise project. It provides you a very rough idea of what is the project "Adapptise" about.

freelance    marketing    people    sdk    viewer    agencies    concentrated    hours    engage    game    stand    winning    games    goldmine    utilize    tangible    services    customers    join    brand    market    mind    audience    revenue    channel    ship    player    approximately    intelligent    investment    bn    survive    companies    customer    brands    app    solution    innovation    reached    spend    independent    provides    equation    match    simultaneously    tap    influx    mobile    rush    money    creators    closer    gaming    moment    competition    twofold    unfortunately    eager    difficult    campaign    professional    drives    platform    sums    retention    smartphone    adapptise    created    create    relaxed    2015    communicate    things    tool    players    68    developers    innovative    advertising    hands    branded    datametrics    ing    publishing    possibility    chance    placement    global    37    worse    rely    apps    lies    spending    saturation    gold    markets   

Project "Adapptise" data sheet

The following table provides information about the project.

Coordinator
ADAPPTISE LIMITED 

Organization address
address: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN
city: CORK
postcode: T12
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Project website http://www.adapptise.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADAPPTISE LIMITED IE (CORK) coordinator 50˙000.00

Map

 Project objective

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative. On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands. Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind. The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ADAPPTISE" project.

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "ADAPPTISE" are provided by the European Opendata Portal: CORDIS opendata.

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