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Adapptise

Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Total Cost €

0

EC-Contrib. €

0

Partnership

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 Outcomes and results

 Adapptise project word cloud

Explore the words cloud of the Adapptise project. It provides you a very rough idea of what is the project "Adapptise" about.

marketing    stand    sdk    possibility    customers    engage    channel    37    services    provides    spend    mind    ship    freelance    survive    eager    twofold    retention    markets    players    reached    chance    competition    customer    concentrated    placement    investment    tap    create    hands    tool    sums    games    people    unfortunately    approximately    viewer    app    simultaneously    market    rush    tangible    global    created    innovative    match    player    bn    branded    drives    campaign    ing    communicate    professional    things    datametrics    money    brand    intelligent    creators    developers    lies    apps    moment    hours    companies    agencies    spending    closer    revenue    relaxed    smartphone    utilize    adapptise    innovation    audience    goldmine    68    2015    saturation    publishing    join    independent    influx    difficult    rely    advertising    mobile    winning    worse    gold    platform    brands    equation    gaming    game    solution   

Project "Adapptise" data sheet

The following table provides information about the project.

Coordinator		 ADAPPTISE LIMITED 

Organization address
address: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN
city: CORK
postcode: T12
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Ireland [IE]
 Project website http://www.adapptise.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADAPPTISE LIMITED IE (CORK) coordinator 50˙000.00

Map

 Project objective

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative. On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands. Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind. The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ADAPPTISE" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "ADAPPTISE" are provided by the European Opendata Portal: CORDIS opendata.

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