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Adapptise

Redefining the way brands and game developers reach audiences - A fresh approach to advertising and customer retention.

Total Cost €

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EC-Contrib. €

0

Partnership

0

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 Adapptise project word cloud

Explore the words cloud of the Adapptise project. It provides you a very rough idea of what is the project "Adapptise" about.

chance    engage    mobile    player    publishing    create    companies    worse    channel    developers    competition    gold    market    twofold    ship    freelance    brand    apps    customers    tangible    agencies    equation    stand    relaxed    players    eager    audience    simultaneously    provides    smartphone    moment    campaign    ing    things    rush    winning    money    2015    influx    sdk    tap    services    goldmine    brands    possibility    unfortunately    solution    advertising    spend    branded    intelligent    gaming    datametrics    rely    platform    professional    app    survive    global    utilize    investment    creators    innovation    lies    adapptise    communicate    concentrated    37    hands    closer    spending    placement    match    hours    revenue    games    mind    reached    independent    people    customer    68    viewer    created    markets    saturation    difficult    bn    approximately    marketing    drives    sums    innovative    retention    join    game    tool   

Project "Adapptise" data sheet

The following table provides information about the project.

Coordinator
ADAPPTISE LIMITED 

Organization address
address: RUBICON CENTRE, CIT CAMPUS, BISHOPSTOWN
city: CORK
postcode: T12
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Ireland [IE]
 Project website http://www.adapptise.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-06-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    ADAPPTISE LIMITED IE (CORK) coordinator 50˙000.00

Map

 Project objective

Global smartphone gaming revenue has reached €10.68 BN in 2015. Unfortunately this gold-rush has created an influx of developers, resulting in an over-saturation of the market. To make things even worse, all these apps/games are concentrated in two markets, making the challenge to stand out all the more difficult. To this end, in order to survive and get their products in the hands of customers, developers rely on the services of marketing agencies, spending in the range of €50,000 for a marketing campaign for their mobile app . The required investment drives down the possibility for freelance/independent developers to join the competition, even if their apps are highly professional and innovative. On the other side of the equation, we have companies who spend large sums of money for advertising their brands. They know that people are spending approximately 37 hours in a month on mobile apps and they want to utilize this goldmine of viewer ship to reach such audience and communicate their brands. Adapptise create a unique technology that provides a solution for the needs of both freelance developers and large branded companies. Using intelligent advertising, mobile game developers can get users to engage with their game with the chance of winning tangible products provided by the brands. Simultaneously, brand companies will get closer to their target audience, by having product placement in games, at a moment when the player is highly focused and in a relaxed state of mind. The innovation of our technology lies within the SDK we provide to the developers. The SDK provides a way to match players with brands and provides developers the datametrics required to improve customer retention. Our platform is being used by a number of game developers, and several brands are eager to tap into this novel advertising tool to reach mobile users. The market is twofold – a publishing system for game creators and a new advertising channel for brand companies.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ADAPPTISE" project.

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The information about "ADAPPTISE" are provided by the European Opendata Portal: CORDIS opendata.

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