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SHOKA

Community-based cyclist navigation solution to increase safety of utility bikers

Total Cost €

0

EC-Contrib. €

0

Partnership

0

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 SHOKA project word cloud

Explore the words cloud of the SHOKA project. It provides you a very rough idea of what is the project "SHOKA" about.

smartphone    transport    estimate    shoka    sends    people    urban    clear    free    traffic    proof    sold    pragmatic    gyroscope    cyclists    willingness    stored    mass    hardware    uncomfortable    kickstarter    noise    sales    created    joystick    cyclist    revenues    trl6    acts    world    commuters    community    running    campaign    understandable    visible    route    preparation    total    obstacle    journeys    platform    navigation    initial    safest    union    efficiency    obtainable    purchases    bell    disruptive    2020    detector    cloud    calculating    app    customers    time    model    accelerometer    practical    safety    feedback    data    cycling    market    2017    million    1500    solution    pay    planning    designed    handlebar    purchase    stage    serviceable    shokabell    first    recommending    signals    communication    bike    minor    hardmium    customer    units    offers    generate    modes    interactive    bicycle    bluetooth    combination    revenue       collection    display    business    financial    easily    plans    manufacturing    beta    citizens    service   

Project "SHOKA" data sheet

The following table provides information about the project.

Coordinator
SHOKA LIMITED LIABILITY COMPANY 

Organization address
address: KRISTOF TER 3. III. EM
city: BUDAPEST
postcode: 1052
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Hungary [HU]
 Project website http://www.getshoka.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-07-01   to  2017-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOKA LIMITED LIABILITY COMPANY HU (BUDAPEST) coordinator 50˙000.00

Map

 Project objective

In the European Union some 8% of citizens are using bicycle the most often among transport modes, and the number of cyclist commuters is around 40 million. Facing uncomfortable traffic conditions is however a real obstacle for many people to use their bike even for minor journeys. In Shoka project we will present the world’s first interactive, community-based navigation solution specifically designed for the specific needs of cyclists. The project will directly contribute to increasing the safety and efficiency of cycling in urban areas by recommending the community data based safest route for the users. Our disruptive solution offers a pragmatic and focused approach: robust, practical and simple hardware (ShokaBell) on the handlebar and the Shoka navigation app running on the smartphone of the user. Shoka Bell acts as a display to show easily visible and understandable signals and also as a data collection platform: in-built gyroscope, accelerometer, noise detector and an easy-to-use joystick for user feedback. Bluetooth communication sends the data to the smartphone which is in real-time access with the cloud, where community-based data is stored and where route planning is created. Our Shoka Bell and App are in beta test stage and under preparation for mass manufacturing and sales (TRL6). Shoka will be sold in a hardmium business model: the customer purchases the Shoka Bell hardware but the value comes from the hardware-service combination. We will generate sales revenue through the initial purchase of the hardware, while the app is free for the customers. We sold more than 1500 units of ShokaBell during our Kickstarter campaign, which is a clear proof for willingness to pay. Our total available market is 40 million commuters only in Europe and we estimate our serviceable obtainable market as 4 million people in the EU. Our financial plans are calculating with 10.3 million € in sales revenues between 2017 and 2020.

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The information about "SHOKA" are provided by the European Opendata Portal: CORDIS opendata.

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