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Community-based cyclist navigation solution to increase safety of utility bikers

Total Cost €


EC-Contrib. €






 SHOKA project word cloud

Explore the words cloud of the SHOKA project. It provides you a very rough idea of what is the project "SHOKA" about.

preparation    safest    million    smartphone    campaign    interactive    signals    commuters    proof    1500    revenues    bike    disruptive    efficiency    2017    model    modes    planning    generate    running    trl6    world    stored    uncomfortable    bluetooth    easily    cyclist    units    app    plans    serviceable    created    revenue    shokabell    hardmium    accelerometer    customers    solution    display    communication    journeys    people    obstacle    collection    traffic    total    pragmatic    sales    mass    customer    pay    cycling    safety    platform    bell    initial    purchase    citizens    bicycle    noise    kickstarter    union    clear    transport    stage    purchases    free    business    cloud    combination    community    sends    gyroscope    joystick    practical    data    beta    visible    estimate    shoka    feedback    cyclists    detector    designed       financial    manufacturing    obtainable    minor    willingness    understandable    first    time    2020    navigation    service    handlebar    acts    recommending    calculating    sold    urban    market    route    offers    hardware   

Project "SHOKA" data sheet

The following table provides information about the project.


Organization address
address: KRISTOF TER 3. III. EM
postcode: 1052
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Hungary [HU]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-07-01   to  2017-09-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

In the European Union some 8% of citizens are using bicycle the most often among transport modes, and the number of cyclist commuters is around 40 million. Facing uncomfortable traffic conditions is however a real obstacle for many people to use their bike even for minor journeys. In Shoka project we will present the world’s first interactive, community-based navigation solution specifically designed for the specific needs of cyclists. The project will directly contribute to increasing the safety and efficiency of cycling in urban areas by recommending the community data based safest route for the users. Our disruptive solution offers a pragmatic and focused approach: robust, practical and simple hardware (ShokaBell) on the handlebar and the Shoka navigation app running on the smartphone of the user. Shoka Bell acts as a display to show easily visible and understandable signals and also as a data collection platform: in-built gyroscope, accelerometer, noise detector and an easy-to-use joystick for user feedback. Bluetooth communication sends the data to the smartphone which is in real-time access with the cloud, where community-based data is stored and where route planning is created. Our Shoka Bell and App are in beta test stage and under preparation for mass manufacturing and sales (TRL6). Shoka will be sold in a hardmium business model: the customer purchases the Shoka Bell hardware but the value comes from the hardware-service combination. We will generate sales revenue through the initial purchase of the hardware, while the app is free for the customers. We sold more than 1500 units of ShokaBell during our Kickstarter campaign, which is a clear proof for willingness to pay. Our total available market is 40 million commuters only in Europe and we estimate our serviceable obtainable market as 4 million people in the EU. Our financial plans are calculating with 10.3 million € in sales revenues between 2017 and 2020.

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The information about "SHOKA" are provided by the European Opendata Portal: CORDIS opendata.

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