Opendata, web and dolomites

ATHENA 2.0 SIGNED

The most accurate, actionable and user-friendly AI-econometrics powered tool to optimise pricing strategies in the Consumer-Packaged Goods sector

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0

 ATHENA 2.0 project word cloud

Explore the words cloud of the ATHENA 2.0 project. It provides you a very rough idea of what is the project "ATHENA 2.0" about.

22m    98    2017    elasticity    weekly    model    wise    econometrics    scalability    commercialisation    service    almost    nowadays    prices    additional    12    right    reaching    software    cross    integrates    product    affordable    customers    patents    segmentation    100k    demand    approved    outstanding    ai    skus    protect    60    competitors    innovative    levels    performance    applies    edge    validation    fixing    start    optimise    modules    2023    ieee    consequence    micro    consists    daily    50m    integration    sap    interrelations    companies    accuracies    complexity    revenues    reached    price    interconnection    io    channels    solution    big    candidates    market    churn    provides    basis    athena    core    generating    critical    sep    pricing    cpgs    stanford    october    ups    data    cannibalisation    unprecedent    90    optimisation    cutting    variables    move    mrr    ebitda    70    fundamental    combination    fmcgs    upscaling    prediction    retailer    setting    piece    gt    thanks    strategy    18       requested    jobs    accuracy    massive    rate    actionable   

Project "ATHENA 2.0" data sheet

The following table provides information about the project.

Coordinator
WISE ATHENA SL 

Organization address
address: CALLE VALLE DEL RONCAL 16 - CASA 325
city: ROZAS DE MADRID
postcode: 28223
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 2˙155˙750 €
 EC max contribution 1˙509˙025 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2019
 Duration (year-month-day) from 2019-03-01   to  2021-02-28

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    WISE ATHENA SL ES (ROZAS DE MADRID) coordinator 1˙509˙025.00

Map

 Project objective

Product pricing is the most critical element for FMCGs and CPGs companies, but it is very complex to optimise them due to the high number of factors involved and their interrelations.

When defining prices for their products (SKUs) CPGs need to consider price elasticity, cross-elasticity, cannibalisation, competitors' pricing strategy, etc. Additional complexity comes from customers’ micro-segmentation, type of retailer and channels. In addition, prices move on a daily or weekly basis. As consequence, fixing the right price for products has become a major challenge for FMCGs/CPGs companies. The problem is so complex that current state-of-the-art reaches accuracies around 60%-70% in demand prediction.

ATHENA 2.0 integrates cutting-edge research in AI, big data and econometrics (AI research in collaboration with Stanford and approved by IEEE) and applies it to demand prediction and pricing optimisation reaching unprecedent levels of accuracy (>90% and up to 98%); Two patents have been requested to protect the core of Wise Athena. In addition to much higher accuracy, Wise Athena provides actionable results. The service is affordable, easy-to-use and does not require integration with the CPGs.

Nowadays, our solution consists in the combination of 50 software modules (12 AI modules to model main econometrics variables and 40 interconnection modules that model their interrelations). Thanks to our outstanding performance Wise Athena was selected by SAP.io in October 2017 among 2.000 candidates as one of the 10 most innovative start-ups exploiting AI;

After almost one year of market validation, we have reached 100k€ MRR in Sep‘18 and 0% churn rate, setting the basis for the next upscaling phase. This project is a fundamental piece in our scale-up and growth strategy since it will increase Wise Athena scalability allowing its massive commercialisation. Thanks to this project we will reach 50M€ revenues by 2023, with 22M€ EBITDA and generating 90 new jobs.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ATHENA 2.0" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "ATHENA 2.0" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.3.;H2020-EU.2.3.;H2020-EU.2.1.)

MCBD (2019)

MCBD (MULTI-CORE BIOPSY DEVICE) INNOVATIVE BIOPSY TECHNOLOGY FOR THE NEW ERA OF TARGETED MEDICINE

Read More  

SmartDegrees (2020)

First anti-fraud plataform for the registration and certification of diplomas and academic certificates based in blockchain

Read More  

EVERCAM (2020)

Intelligent Vision System for Improved Communication and Higher Productivity in Construction

Read More