Explore the words cloud of the Rewarding Stereotype project. It provides you a very rough idea of what is the project "Rewarding Stereotype" about.
The following table provides information about the project.
BEN-GURION UNIVERSITY OF THE NEGEV
|Coordinator Country||Israel [IL]|
|Total cost||185˙464 €|
|EC max contribution||185˙464 € (100%)|
1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
|Duration (year-month-day)||from 2019-09-01 to 2021-08-31|
Take a look of project's partnership.
|1||BEN-GURION UNIVERSITY OF THE NEGEV||IL (BEER SHEVA)||coordinator||185˙464.00|
Social interactions are guided by stereotypical knowledge about others: Should I turn to a male or female friend for emotional support? Should I be concerned about the foreign-looking person walking behind me? In the past few decades the endeavour to reduce cultural stereotypes has proved to be very difficult and often unsuccessful. The current research program promotes a novel proposal regarding the underlying neurobiological basis of stereotype perseverance: the “rewarding stereotype hypothesis”. In an interdisciplinary integration of models and theories, I suggest that stereotypes and stereotype-consistent information evoke a neural reward response, leading to powerful feedback that reinforces culturally-pervasive stereotypes and their associated behaviors. A battery of experiments encompassing neuroimaging and computational studies utilizing state-of-the-art tools will test the core tenets of the hypothesis. This will be completed by observing the hypothesized mechanism and then by its manipulation. Importantly, the putative sensitivity of stereotypes to rewards suggests that altering the reward scheme for non-stereotypical behaviors can have a strong impact on decisions and behavior. Following initial proof of concept, I suggest several scalable intervention examples to explore the potential implications on educational, institutional and social policies promoting a just society. Effective communication of these efforts holds the potential for a long term improvement of society. Altogether, the current proposal combines the complementary strengths of the researcher and the host to establish the building blocks for a new view of stereotypes, one that suggests that we can render them less pervasive if we consider their underlying reward value.
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The information about "REWARDING STEREOTYPE" are provided by the European Opendata Portal: CORDIS opendata.
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