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spike SIGNED

Unique Virtual Reality solution recreating live indoor sports to increase audience

Total Cost €

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EC-Contrib. €

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Partnership

0

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 spike project word cloud

Explore the words cloud of the spike project. It provides you a very rough idea of what is the project "spike" about.

market    valuable    instrument    america    urgently    data    dollars    industrialize    first    frameworks    feasibility    organizers       turnover    reached    worldwide    outdoor    analyze    lloyd    multibillion    american    area    usa    alternatives    hockey    olympic    commercialisation    alternative    nba    business    million    jobs    players    immersive    expensive    events    event    big    technological    international    teams    solution    2024    summer    games    synthetic    tracking    complete    nowadays    never    broadcasters    risks    precise    clients    opportunity    north    live    solutions    company    indoor    sports    stakeholders    regulatory    spike    attractiveness    markets    sme    13    champion    mac    innovative    rights    global       sport    playoffs    40bn    plans    xr    designed    perspective    images    creation    conduct    tv    leagues    extended    media    broadcasting    battle    time    digital    natural    ocean    deals    virtualised    contents    powerful    demand    2016   

Project "spike" data sheet

The following table provides information about the project.

Coordinator
MAC-LLOYD SAS 

Organization address
address: 127 RUE DU FAUBOURG POISSONNIERE
city: PARIS
postcode: 75009
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-06-01   to  2019-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAC-LLOYD SAS FR (PARIS) coordinator 50˙000.00

Map

 Project objective

Nowadays, a major multibillion dollars battle about sports TV rights is going on between new digital players and traditional broadcasters. Sports TV rights on sports broadcasting images have never been so expensive. Increasing each year they reached more than € 40Bn in 2016. Stakeholders are looking urgently for new alternatives solutions to maintain attractiveness in an ocean of contents. Mac-Lloyd has designed SPIKE a new extended reality (XR) broadcasting solution, alternative to TV images for indoor sports, based on a precise and powerful tracking system. It is a significant new business opportunity for innovative virtualised sport contents associated to “live” or “on demand” immersive user experience. Mac Lloyd comes from outdoor sports and events tracking systems. Indoor sports synthetic images are the natural next market. From a technological perspective it is challenging area. SPIKE requires real time tracking data for indoor sports. The interest of potential clients is big. Several discussions are on-going with international organizations, such as European sports teams, USA NBA and event organizers. Sports media is a growing worldwide market (€40Bn, 5%/year), and indoor sports is taking a large part of it. Major leagues like NBA gathers 13% of North America media rights and 6% of worldwide rights. SPIKE SME Instrument project will allow the company to develop and industrialize its advanced XR solution, necessary for a global commercialisation. Mac-Lloyd will first complete a feasibility study to further analyze risks and costs, targeted markets regulatory frameworks and will conduct in-depth analysis of the global indoor sports XR broadcasting market. Mac-Lloyd plans to make deals with some of the 50 most valuable sport events worldwide (NBA playoffs, summer Olympic games, North American Hockey..) to become a European and worldwide champion of live indoor sports XR market with a planned turnover of €50 million by 2024 and the creation of 80 new jobs.

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The information about "SPIKE" are provided by the European Opendata Portal: CORDIS opendata.

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