Opendata, web and dolomites

spike SIGNED

Unique Virtual Reality solution recreating live indoor sports to increase audience

Total Cost €


EC-Contrib. €






 spike project word cloud

Explore the words cloud of the spike project. It provides you a very rough idea of what is the project "spike" about.

north    never    innovative    america    time    designed    2016    ocean    extended    playoffs    valuable    area    business    13    reached    urgently    sport    data    battle    usa    virtualised    games    event    hockey    dollars    creation    analyze    sports    teams    million    attractiveness    mac    sme    instrument    nba    events    broadcasters    stakeholders    indoor    leagues    deals    powerful    40bn    regulatory    industrialize    natural    big    2024    plans    complete    perspective    solution    commercialisation    images    company    turnover    spike    jobs    tracking    risks    summer    lloyd    contents    media    american    organizers    precise    conduct    international    first    immersive    solutions       expensive    digital    tv    rights    markets    players    nowadays    alternative    live    opportunity    global    frameworks       broadcasting    synthetic    alternatives    demand    worldwide    olympic    market    technological    feasibility    outdoor    clients    xr    champion    multibillion   

Project "spike" data sheet

The following table provides information about the project.


Organization address
city: PARIS
postcode: 75009
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-06-01   to  2019-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAC-LLOYD SAS FR (PARIS) coordinator 50˙000.00


 Project objective

Nowadays, a major multibillion dollars battle about sports TV rights is going on between new digital players and traditional broadcasters. Sports TV rights on sports broadcasting images have never been so expensive. Increasing each year they reached more than € 40Bn in 2016. Stakeholders are looking urgently for new alternatives solutions to maintain attractiveness in an ocean of contents. Mac-Lloyd has designed SPIKE a new extended reality (XR) broadcasting solution, alternative to TV images for indoor sports, based on a precise and powerful tracking system. It is a significant new business opportunity for innovative virtualised sport contents associated to “live” or “on demand” immersive user experience. Mac Lloyd comes from outdoor sports and events tracking systems. Indoor sports synthetic images are the natural next market. From a technological perspective it is challenging area. SPIKE requires real time tracking data for indoor sports. The interest of potential clients is big. Several discussions are on-going with international organizations, such as European sports teams, USA NBA and event organizers. Sports media is a growing worldwide market (€40Bn, 5%/year), and indoor sports is taking a large part of it. Major leagues like NBA gathers 13% of North America media rights and 6% of worldwide rights. SPIKE SME Instrument project will allow the company to develop and industrialize its advanced XR solution, necessary for a global commercialisation. Mac-Lloyd will first complete a feasibility study to further analyze risks and costs, targeted markets regulatory frameworks and will conduct in-depth analysis of the global indoor sports XR broadcasting market. Mac-Lloyd plans to make deals with some of the 50 most valuable sport events worldwide (NBA playoffs, summer Olympic games, North American Hockey..) to become a European and worldwide champion of live indoor sports XR market with a planned turnover of €50 million by 2024 and the creation of 80 new jobs.

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The information about "SPIKE" are provided by the European Opendata Portal: CORDIS opendata.

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