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spike SIGNED

Unique Virtual Reality solution recreating live indoor sports to increase audience

Total Cost €

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EC-Contrib. €

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Partnership

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 spike project word cloud

Explore the words cloud of the spike project. It provides you a very rough idea of what is the project "spike" about.

events    extended    stakeholders    expensive    regulatory    markets    designed    market    media    plans    games    broadcasters    tv    first    players    technological    industrialize    dollars    solution    jobs    complete    clients    olympic    multibillion    never    sports    outdoor    risks    powerful    leagues    company    business    commercialisation    natural    alternative       contents    images    2024    nowadays    usa    time    urgently    digital    event    broadcasting    feasibility    instrument    mac    north    teams    creation    battle    live    global    synthetic    sme    champion    organizers    area    hockey    valuable    worldwide    demand    deals    perspective    solutions    summer    indoor    precise    innovative    lloyd    opportunity    2016    tracking    immersive    turnover    rights    13    nba    40bn    frameworks    data    million    playoffs    big    america    reached    conduct    sport    alternatives       analyze    international    xr    american    attractiveness    ocean    virtualised    spike   

Project "spike" data sheet

The following table provides information about the project.

Coordinator
MAC-LLOYD SAS 

Organization address
address: 127 RUE DU FAUBOURG POISSONNIERE
city: PARIS
postcode: 75009
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country France [FR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-06-01   to  2019-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAC-LLOYD SAS FR (PARIS) coordinator 50˙000.00

Map

 Project objective

Nowadays, a major multibillion dollars battle about sports TV rights is going on between new digital players and traditional broadcasters. Sports TV rights on sports broadcasting images have never been so expensive. Increasing each year they reached more than € 40Bn in 2016. Stakeholders are looking urgently for new alternatives solutions to maintain attractiveness in an ocean of contents. Mac-Lloyd has designed SPIKE a new extended reality (XR) broadcasting solution, alternative to TV images for indoor sports, based on a precise and powerful tracking system. It is a significant new business opportunity for innovative virtualised sport contents associated to “live” or “on demand” immersive user experience. Mac Lloyd comes from outdoor sports and events tracking systems. Indoor sports synthetic images are the natural next market. From a technological perspective it is challenging area. SPIKE requires real time tracking data for indoor sports. The interest of potential clients is big. Several discussions are on-going with international organizations, such as European sports teams, USA NBA and event organizers. Sports media is a growing worldwide market (€40Bn, 5%/year), and indoor sports is taking a large part of it. Major leagues like NBA gathers 13% of North America media rights and 6% of worldwide rights. SPIKE SME Instrument project will allow the company to develop and industrialize its advanced XR solution, necessary for a global commercialisation. Mac-Lloyd will first complete a feasibility study to further analyze risks and costs, targeted markets regulatory frameworks and will conduct in-depth analysis of the global indoor sports XR broadcasting market. Mac-Lloyd plans to make deals with some of the 50 most valuable sport events worldwide (NBA playoffs, summer Olympic games, North American Hockey..) to become a European and worldwide champion of live indoor sports XR market with a planned turnover of €50 million by 2024 and the creation of 80 new jobs.

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The information about "SPIKE" are provided by the European Opendata Portal: CORDIS opendata.

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