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spike SIGNED

Unique Virtual Reality solution recreating live indoor sports to increase audience

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

spike project word cloud

Explore the words cloud of the spike project. It provides you a very rough idea of what is the project "spike" about.

demand commercialisation conduct powerful playoffs america international games solutions tv time turnover images reached stakeholders champion attractiveness 40bn instrument regulatory never risks battle nba rights immersive clients opportunity creation indoor summer markets designed company 2016 mac hockey alternatives 2024 market xr business broadcasting live technological lloyd broadcasters organizers spike sport innovative feasibility north complete 6 leagues industrialize perspective frameworks outdoor 5 events sports big media first sme players alternative valuable ocean usa synthetic multibillion digital solution area million contents 13 natural worldwide teams tracking deals expensive analyze urgently event data global extended nowadays dollars american virtualised precise plans jobs olympic

Project "spike" data sheet

The following table provides information about the project.

Coordinator	MAC-LLOYD SAS Organization address address: 127 RUE DU FAUBOURG POISSONNIERE city: PARIS postcode: 75009 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	France [FR]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-06-01 to 2019-11-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	MAC-LLOYD SAS MAC-LLOYD SAS Organization address address: 127 RUE DU FAUBOURG POISSONNIERE city: PARIS postcode: 75009 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	FR (PARIS)	coordinator	50˙000.00

Map

Project objective

Nowadays, a major multibillion dollars battle about sports TV rights is going on between new digital players and traditional broadcasters. Sports TV rights on sports broadcasting images have never been so expensive. Increasing each year they reached more than € 40Bn in 2016. Stakeholders are looking urgently for new alternatives solutions to maintain attractiveness in an ocean of contents. Mac-Lloyd has designed SPIKE a new extended reality (XR) broadcasting solution, alternative to TV images for indoor sports, based on a precise and powerful tracking system. It is a significant new business opportunity for innovative virtualised sport contents associated to “live” or “on demand” immersive user experience. Mac Lloyd comes from outdoor sports and events tracking systems. Indoor sports synthetic images are the natural next market. From a technological perspective it is challenging area. SPIKE requires real time tracking data for indoor sports. The interest of potential clients is big. Several discussions are on-going with international organizations, such as European sports teams, USA NBA and event organizers. Sports media is a growing worldwide market (€40Bn, 5%/year), and indoor sports is taking a large part of it. Major leagues like NBA gathers 13% of North America media rights and 6% of worldwide rights. SPIKE SME Instrument project will allow the company to develop and industrialize its advanced XR solution, necessary for a global commercialisation. Mac-Lloyd will first complete a feasibility study to further analyze risks and costs, targeted markets regulatory frameworks and will conduct in-depth analysis of the global indoor sports XR broadcasting market. Mac-Lloyd plans to make deals with some of the 50 most valuable sport events worldwide (NBA playoffs, summer Olympic games, North American Hockey..) to become a European and worldwide champion of live indoor sports XR market with a planned turnover of €50 million by 2024 and the creation of 80 new jobs.

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The information about "SPIKE" are provided by the European Opendata Portal: CORDIS opendata.