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TheRealCompetition TERMINATED

When Public Health Campaigns Warn You, but Your Friends Like to Drink – Connecting Computational Social Science and Neuroscience to Understand Real-World Health Behavior

Total Cost €

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EC-Contrib. €

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Partnership

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 TheRealCompetition project word cloud

Explore the words cloud of the TheRealCompetition project. It provides you a very rough idea of what is the project "TheRealCompetition" about.

healthy    collaborations    adds    media    actionable    struggle    oversight    questions    validate    action    consistent    causing    optimize    influence    reporting    societies    underlying    integrate    connect    campaign    world    peer    exposure    date    viewpoints    answer    changing    multiple    competitors    ecologically    close    quantify    life    global    overburdens    skills    game    minimally    sources    health    dual    gain    burden    presented    psychological    behavior    self    therealcompetition    seek    neuroimaging    trivial    social    neuroscience    evaluation    alternative    science    contradictory    recommendations    excessively    unhealthy    context    campaigns    influences    optimized    team    leader    proximity    objectively    individual    reduce    models    basic    practitioners    public    unobtrusively    popular    reverse    neuropsychological    decision    significantly    ignoring    brings    grave    updates    source    daily    outperform    messages    understand    recall    competing    computational    favor    develops    accelerate    interdisciplinary    expertise    content    framed    broaden    interventions    career    amplified    behaviors    malleable    lay   

Project "TheRealCompetition" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITEIT VAN AMSTERDAM 

Organization address
address: SPUI 21
city: AMSTERDAM
postcode: 1012WX
website: www.uva.nl

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Total cost 175˙572 €
 EC max contribution 175˙572 € (100%)
 Programme 1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
 Code Call H2020-MSCA-IF-2018
 Funding Scheme MSCA-IF-EF-RI
 Starting year 2019
 Duration (year-month-day) from 2019-09-01   to  2021-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITEIT VAN AMSTERDAM NL (AMSTERDAM) coordinator 175˙572.00

Map

 Project objective

Malleable unhealthy behaviors excessively burden global societies. Public health media campaigns could offer cost-effective, large-scale interventions, but affect behavior only minimally. To date, health campaigns are optimized to outperform alternative health campaigns in their effects on behavior (e.g. comparing gain to loss-framed messages). Yet, in real life campaigns face other competitors like campaign-related media and peer-produced content. These sources are amplified by popular social media and thus often presented in close proximity to health campaigns. Each source may favor healthy or unhealthy viewpoints, causing health campaign-consistent or -contradictory updates to an individual’s evaluation of a behavior. Ignoring real-world competitors of public health campaigns is a grave oversight that can reduce or even reverse campaign effects on behavior. I seek to understand and optimize public health campaigns in the context of TheRealCompetition, namely healthy and unhealthy media and peer content on social media. This is non-trivial. Self-reporting media exposure and psychological processes underlying media effects overburdens lay participants who struggle to recall and explain how they integrate multiple competing influences on their behavior. In a game-changing interdisciplinary approach, I connect computational social science and neuroimaging to objectively and unobtrusively quantify daily exposure to campaign-related social media content, and understand the neuropsychological processes that explain campaign effects in the context of other sources of influence. Results offer actionable recommendations for practitioners and ecologically validate basic decision-making models. This action brings my unique dual expertise in media effects and neuroscience to Europe, adds computational social science to my skills, and develops my interdisciplinary team leader skills. I will answer novel questions, broaden collaborations, and significantly accelerate my career.

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The information about "THEREALCOMPETITION" are provided by the European Opendata Portal: CORDIS opendata.

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