Opendata, web and dolomites


Virtual Image Holographic Optical Elements for Windscreens, Enabling the Next Generation of Automobile Head-up Displays

Total Cost €


EC-Contrib. €






 VIEW-AHEAD project word cloud

Explore the words cloud of the VIEW-AHEAD project. It provides you a very rough idea of what is the project "VIEW-AHEAD" about.

vehicle    optical    displays    size    reduces    replication    ceres    bed    fitted    continuous    compact    prototypes    multiple    windscreen    dramatically    solutions    fov    final    integration    seeking    manufacturing    162m    manufacturer    4000    driver    broken    optics    huds    generation    stated    bulky    too    link    predict    full    revenue    vehicles    fit    hud    head    prospective    machine    units    replacing    changing    conventional    automotive    turnover    profits    opportunity    adapt    11    hoe    basis    hungry    volumes    excited    net    performance    billion    sales    holographic    windshield    2025    material    photopolymer    cars    supply    streams    93m    least    volume    flat    display    urgently    meet    prove    primary    lamination    successfully    2020    latest    2021    demonstrated    horizon    view    accelerate    market    customer    anticipate    ing    manufacture    cumulative    million    game    laminated    chain    customers    oem    reel    asking    1st    interlayer    ahead   

Project "VIEW-AHEAD" data sheet

The following table provides information about the project.


Organization address
postcode: KY16 9SR
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 2˙003˙287 €
 EC max contribution 1˙402˙301 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-2
 Funding Scheme SME-2
 Starting year 2019
 Duration (year-month-day) from 2019-07-01   to  2021-06-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    CERES HOLOGRAPHICS LIMITED UK (ST ANDREWS) coordinator 1˙402˙301.00


 Project objective

Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer (OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Analysts predict an $11.8 billion market opportunity by 2025.

However, existing solutions based on conventional optics cannot meet these market needs. Using current technology, a HUD covering the driver’s FOV would be too bulky for all but the largest vehicles and cost €4000.

At Ceres, we have broken the link between size and performance by replacing part of the complex HUD optics with a photopolymer Holographic Optical Element (HOE) laminated within a vehicle windshield. This dramatically reduces the size of the HUD unit, allowing 'windshield display' HUDs to be fitted to any vehicle.

Our primary customer, a major European OEM, has successfully demonstrated our technology in full size windscreen laminated prototypes. They are now so excited by the technology’s potential that they have a stated aim to fit at least 2 million of the 1st generation VIEW-AHEAD HUDs across their vehicle range by 2025.

However, to manufacture in volumes required by the market we must adapt our latest flat-bed replication machine to work on a continuous reel-to-reel basis and prove the HOE integration with the windshield interlayer material and final lamination process. Our prospective customers are asking for volume manufacture to be demonstrated before 2021, meaning we urgently need to accelerate the development of the manufacturing technology.

With help from Horizon 2020, we will deliver a game-changing technology to a hungry market, resulting in cumulative sales of over 3.9 million HOE units by 2025. Across multiple revenue streams we anticipate turnover of €162m and net profits of €93m cumulative within 3 years, with over €2.6 billion revenue across the supply chain.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "VIEW-AHEAD" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "VIEW-AHEAD" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.3.;H2020-EU.2.3.;H2020-EU.2.1.)

Dyme (2019)

Dyme gives its users complete control over their financial situation. The Dyme application provides insight into users’ spending and subscriptions, and lets users cancel, negotiate, or switch any cont

Read More  

HUD (2018)


Read More  

Presque (2019)

Smart Nursing Bra

Read More