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VIEW-AHEAD SIGNED

Virtual Image Holographic Optical Elements for Windscreens, Enabling the Next Generation of Automobile Head-up Displays

Total Cost €

EC-Contrib. €

Partnership

Views

VIEW-AHEAD project word cloud

Explore the words cloud of the VIEW-AHEAD project. It provides you a very rough idea of what is the project "VIEW-AHEAD" about.

asking 93m compact replacing windscreen 4000 final profits fov demonstrated adapt size integration generation predict turnover 2020 ceres bed view vehicles reduces manufacture 2021 reel billion sales replication volume manufacturing chain prospective customers lamination hungry fit laminated least full excited customer volumes streams hoe million material 162m multiple changing 11 prove too huds prototypes conventional opportunity revenue basis bulky machine fitted game solutions accelerate latest vehicle interlayer performance photopolymer successfully supply manufacturer cars holographic head broken urgently ing market ahead link hud oem display cumulative 1st automotive meet continuous windshield optical anticipate primary optics 2025 stated horizon flat dramatically driver displays units seeking net

Project "VIEW-AHEAD" data sheet

The following table provides information about the project.

Coordinator	CERES HOLOGRAPHICS LIMITED Organization address address: NEW TECHNOLOGY CENTRE city: ST ANDREWS postcode: KY16 9SR website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	United Kingdom [UK]
Total cost	2˙003˙287 €
EC max contribution	1˙402˙301 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-2
Funding Scheme	SME-2
Starting year	2019
Duration (year-month-day)	from 2019-07-01 to 2021-06-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	CERES HOLOGRAPHICS LIMITED CERES HOLOGRAPHICS LIMITED Organization address address: NEW TECHNOLOGY CENTRE city: ST ANDREWS postcode: KY16 9SR website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (ST ANDREWS)	coordinator	1˙402˙301.00

Map

Project objective

Head-up Displays (HUDs) represent the next generation of information display in cars. Every major automotive manufacturer (OEM) is seeking low-cost, compact HUDs that can display information across a wide field of view (FOV). Analysts predict an $11.8 billion market opportunity by 2025.

However, existing solutions based on conventional optics cannot meet these market needs. Using current technology, a HUD covering the driver’s FOV would be too bulky for all but the largest vehicles and cost €4000.

At Ceres, we have broken the link between size and performance by replacing part of the complex HUD optics with a photopolymer Holographic Optical Element (HOE) laminated within a vehicle windshield. This dramatically reduces the size of the HUD unit, allowing 'windshield display' HUDs to be fitted to any vehicle.

Our primary customer, a major European OEM, has successfully demonstrated our technology in full size windscreen laminated prototypes. They are now so excited by the technology’s potential that they have a stated aim to fit at least 2 million of the 1st generation VIEW-AHEAD HUDs across their vehicle range by 2025.

However, to manufacture in volumes required by the market we must adapt our latest flat-bed replication machine to work on a continuous reel-to-reel basis and prove the HOE integration with the windshield interlayer material and final lamination process. Our prospective customers are asking for volume manufacture to be demonstrated before 2021, meaning we urgently need to accelerate the development of the manufacturing technology.

With help from Horizon 2020, we will deliver a game-changing technology to a hungry market, resulting in cumulative sales of over 3.9 million HOE units by 2025. Across multiple revenue streams we anticipate turnover of €162m and net profits of €93m cumulative within 3 years, with over €2.6 billion revenue across the supply chain.

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The information about "VIEW-AHEAD" are provided by the European Opendata Portal: CORDIS opendata.