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Mashcream SIGNED

Launching the Mashcream Lifestyle With the In-Home Cool Plate Ice Cream Maker

Total Cost €

EC-Contrib. €

Partnership

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Mashcream project word cloud

Explore the words cloud of the Mashcream project. It provides you a very rough idea of what is the project "Mashcream" about.

decreasing market overweight ideal presented consumers shop adults appliance reduce eliminating events solution som exchanged plate thrown kit nespresso fight 30 mashcream retail placed base 2024 participated ice obese store society wasted business 143 on wasting producing price models carbon innovative lot innovation italian away demand 35x35cm 13 measuring free scoop 60 purchased cup maker made workstations organic accounts trillion balanced waste street home seasonal 8 tend cream assuming formula tons themselves consumption energy mashream billion grow 88 room million platform purchase healthy natural plus 70 opened household alone time temperature chain children footprint millennials 21 100 442 2018 food climate cold gluten cooking tenth social quality

Project "Mashcream" data sheet

The following table provides information about the project.

Coordinator	MASH SRL Organization address address: VIA I MAGGIO 156 city: ANCONA postcode: 60131 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Italy [IT]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-10-01 to 2020-03-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	MASH SRL MASH SRL Organization address address: VIA I MAGGIO 156 city: ANCONA postcode: 60131 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	IT (ANCONA)	coordinator	50˙000.00

Map

Project objective

The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high. Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves. Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million. The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store. Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.

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The information about "MASHCREAM" are provided by the European Opendata Portal: CORDIS opendata.