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Mashcream SIGNED

Launching the Mashcream Lifestyle With the In-Home Cool Plate Ice Cream Maker

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 Mashcream project word cloud

Explore the words cloud of the Mashcream project. It provides you a very rough idea of what is the project "Mashcream" about.

platform    som    scoop    ideal    street    cup    energy    13    30    innovation    participated    away    natural    waste    overweight    organic    italian    2024    purchase    thrown    lot    70    35x35cm    social    mashcream    88    tend    obese    100    reduce    balanced    consumers    retail    nespresso    climate    presented    cream    millennials    room    exchanged    alone    measuring    plus    2018    free    business    society    21    themselves    healthy    store    accounts    time    workstations    wasted    household    maker    models    adults    quality    solution    fight    eliminating    chain    events    trillion    made    home    billion    442    60    cold    footprint    demand    base    assuming    decreasing    market    appliance    purchased    gluten    opened    temperature    price    placed       food    innovative    wasting    ice    seasonal    million    cooking    mashream    carbon    tons    formula    143    tenth    producing    grow    children    consumption    plate    on    kit    shop   

Project "Mashcream" data sheet

The following table provides information about the project.

Coordinator
MASH SRL 

Organization address
address: VIA I MAGGIO 156
city: ANCONA
postcode: 60131
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MASH SRL IT (ANCONA) coordinator 50˙000.00

Map

 Project objective

The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high. Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves. Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million. The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store. Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.

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The information about "MASHCREAM" are provided by the European Opendata Portal: CORDIS opendata.

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