Opendata, web and dolomites

Mashcream SIGNED

Launching the Mashcream Lifestyle With the In-Home Cool Plate Ice Cream Maker

Total Cost €


EC-Contrib. €






 Mashcream project word cloud

Explore the words cloud of the Mashcream project. It provides you a very rough idea of what is the project "Mashcream" about.

purchased    children    platform    food    carbon    gluten    purchase    models    cup    on    100    climate    innovative    wasting    innovation    21    free    workstations    60    overweight    wasted    cooking    store    88    plus    13    energy    opened    143    billion    presented    solution    events    tenth    consumption    alone    2024    kit    decreasing    exchanged    mashream    adults    made    shop    grow    tons    eliminating    society    lot    organic    trillion    2018    temperature    tend    measuring    cold    chain    base    thrown    producing    30    formula    quality    business    themselves    70    healthy    italian    ideal    millennials    million    away    social    maker    room    participated    scoop    time    street    home    assuming    reduce    placed    fight    seasonal    plate    nespresso    accounts    retail    442    footprint    household    consumers    waste    balanced    ice       mashcream    som    appliance    cream    35x35cm    price    natural    market    demand    obese   

Project "Mashcream" data sheet

The following table provides information about the project.


Organization address
address: VIA I MAGGIO 156
city: ANCONA
postcode: 60131
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MASH SRL IT (ANCONA) coordinator 50˙000.00


 Project objective

The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high. Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves. Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million. The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store. Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.

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The information about "MASHCREAM" are provided by the European Opendata Portal: CORDIS opendata.

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