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Mashcream SIGNED

Launching the Mashcream Lifestyle With the In-Home Cool Plate Ice Cream Maker

Total Cost €

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EC-Contrib. €

0

Partnership

0

Views

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 Mashcream project word cloud

Explore the words cloud of the Mashcream project. It provides you a very rough idea of what is the project "Mashcream" about.

italian    reduce    store    70    measuring    shop    models    trillion    gluten    platform    scoop    overweight    maker    on    cooking    organic    fight    13    lot    balanced    street    21    100    442    alone    made    purchase    eliminating    plus    retail    base    cup    climate    cream    temperature    2024    som    consumption    143    quality    themselves    innovative    seasonal    producing       market    plate    exchanged    chain    kit    home    adults    grow    ice    demand    decreasing    mashream    placed    carbon    billion    presented    children    household    wasted    free    thrown    wasting    footprint    30    solution    35x35cm    appliance    purchased    workstations    room    away    innovation    tend    business    natural    nespresso    2018    cold    energy    mashcream    time    million    society    ideal    obese    healthy    waste    60    events    social    tons    millennials    accounts    participated    consumers    formula    assuming    opened    food    price    tenth    88   

Project "Mashcream" data sheet

The following table provides information about the project.

Coordinator
MASH SRL 

Organization address
address: VIA I MAGGIO 156
city: ANCONA
postcode: 60131
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MASH SRL IT (ANCONA) coordinator 50˙000.00

Map

 Project objective

The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high. Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves. Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million. The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store. Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.

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The information about "MASHCREAM" are provided by the European Opendata Portal: CORDIS opendata.

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