Opendata, web and dolomites

Mashcream SIGNED

Launching the Mashcream Lifestyle With the In-Home Cool Plate Ice Cream Maker

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 Mashcream project word cloud

Explore the words cloud of the Mashcream project. It provides you a very rough idea of what is the project "Mashcream" about.

measuring    seasonal    exchanged    balanced    events    participated    models    workstations    fight    70    21    demand    billion    consumption    cup    made    cold    chain    cream    platform    143    energy    innovative    reduce    35x35cm    innovation    themselves    organic    13    obese    plate    mashcream    60    gluten    alone    healthy    som    solution    plus    italian    88    quality    waste    temperature       assuming    mashream    lot    market    home    placed    adults    cooking    ice    business    wasted    footprint    room    social    presented    formula    overweight    tend    street    maker    millennials    children    trillion    free    accounts    producing    decreasing    store    thrown    opened    ideal    tons    time    scoop    carbon    grow    food    natural    base    2024    nespresso    purchased    retail    million    tenth    purchase    wasting    on    climate    household    eliminating    price    100    appliance    away    society    consumers    2018    shop    442    kit    30   

Project "Mashcream" data sheet

The following table provides information about the project.

Coordinator
MASH SRL 

Organization address
address: VIA I MAGGIO 156
city: ANCONA
postcode: 60131
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MASH SRL IT (ANCONA) coordinator 50˙000.00

Map

 Project objective

The consumption of ice cream has increased by 21% and is expected to grow to €30 billion by 2024 . At the same time, millennials tend towards cooking at home and making home-made ice cream . However, our society is overweight, which affects between 30-70% and more than 60% of children, and obese, which affects 10-30% of all adults . Plus, we are wasting a lot of food - €1 trillion are wasted or thrown away each year. Furthermore, the energy consumption for producing ice cream is very high. Mashcream is an innovative ice cream production concept based on an on-demand cold plate. We are working on bringing this innovation into every home to become the “Nespresso of ice cream”. Consumers will purchase a Mashream ice cream maker that comes with a scoop and measuring cup and then order the Mashcream ice cream base. We have opened 13 shop in shop workstations in 2018 and have participated in over 10 seasonal events with our street food formula. Mashcream is a quality ice-cream: natural, healthy, gluten-free, organic and 100% Italian that consumers will be able to make themselves. Mashcream is the ideal platform for social cooking. The European ice cream market is expected to grow to over €30 million by 2024 . Assuming that every tenth household has an ice cream maker and that it needs to be exchanged every 5 years, our SOM in Europe would be €442.6 million. The in-home solution (35x35cm) will be presented as a household appliance to be placed on the consumer market and purchased with a kit of balanced products at room temperature, thus eliminating the cold chain. We aim at a retail price for €100. We have three business models: Shop in shop, street food and store. Mashcream can help the EU achieve reduce food waste and the carbon footprint from food. In the EU alone, around 88 million tons of food waste is generated each year and the costs €143 billion. Mashcream can support the fight against climate change by decreasing food waste, which accounts for 8%.

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The information about "MASHCREAM" are provided by the European Opendata Portal: CORDIS opendata.

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