Opendata, web and dolomites


Off The Rails

Total Cost €


EC-Contrib. €






 OTR project word cloud

Explore the words cloud of the OTR project. It provides you a very rough idea of what is the project "OTR" about.

gameplays    swipes    retains    phone    competitive    performance    planning    variety    movement    solo    confirm    mudlark    rails    mapping    time    profitability    justify    world    conduct    external    platform    scoping    prototypes    integrator    individual    player    location    daily    business    screen    travels    flip    roadmap    vectored    turns    prevalence    attracts    sme    hour    mobile    integrators    give    patterns    accuracy    assumptions    context    london    furthering    advent    disruptive    framework    seize    group    otr    off    capturing    combining    mechanics    geolocation    understands    commercial    digital    innovative    integration    utilising    game    transferring    powerful    tracking    investment    gps    harnessed    data    global    speed    chromaroma    public    initial    rush    journey    intelligently    traveller    sustainable    smart    paper    culminate    sensors    understand    encouraging    discover    smartcard    report    solution    personal    travel    opportunity    mode    viability    document    grant    transport    achievements   

Project "OTR" data sheet

The following table provides information about the project.


Organization address
address: BROWN STREET 1
postcode: S1 2BS
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2014
 Duration (year-month-day) from 2014-10-01   to  2015-02-28


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Off the Rails is a concept to develop a mobile application that intelligently understands user movement patterns, not just in terms of location, speed and transport mode. Utilising smart-phone sensors, GPS mapping and game mechanics, it will give the user the vectored detail of their daily travels. The unique concept is being developed in the context of Mudlark’s world-leading digital public transport game, Chromaroma, which turns all swipes of a player’s London travel smartcard into gameplays and achievements, promoting sustainable transport use by encouraging non-rush hour travel. The advent and increasing accuracy of geolocation data harnessed with the prevalence of powerful personal mobile devices means we use OTR to make the individual traveller a transport integrator. We can build a platform that attracts these solo integrators and retains them by improving their travel experience, at the same time capturing individual journey data. That platform can then flip the transport integration problem by addressing it from the user level up. By combining and transferring new and existing knowledge into an innovative, disruptive and competitive solution, we will enhance the profitability and growth performance of Mudlark (an SME). We need the funding from this grant to help seize the European and global business opportunity. As well furthering our understanding the commercial case, our project objectives are to: ● Discover and understand the user needs. This will culminate in a framework and design scoping document. ● Test initial technical and tracking assumptions with an end-user group. ● Design the user experience and game using screen and paper prototypes. ● Produce a detailed report, game design document and business planning roadmap. We will conduct a variety of analyses to confirm the viability of our game and justify further external investment, specifically Phase 2 funding from this programme.

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The information about "OTR" are provided by the European Opendata Portal: CORDIS opendata.

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