OTR project word cloud
Explore the words cloud of the OTR project. It provides you a very rough idea of what is the project "OTR" about.
Project "OTR" data sheet
The following table provides information about the project.
| Coordinator |
THE MUDLARK PRODUCTION COMPANY LIMITED
Organization address contact info |
| Coordinator Country | United Kingdom [UK] |
| Total cost | 71˙429 € |
| EC max contribution | 50˙000 € (70%) |
| Programme |
1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) |
| Code Call | H2020-SMEINST-1-2014 |
| Funding Scheme | SME-1 |
| Starting year | 2014 |
| Duration (year-month-day) | from 2014-10-01 to 2015-02-28 |
Partnership
Take a look of project's partnership.
| # | ||||
|---|---|---|---|---|
| 1 | THE MUDLARK PRODUCTION COMPANY LIMITED | UK (SHEFFIELD) | coordinator | 50˙000.00 |
Map
Project objective
Off the Rails is a concept to develop a mobile application that intelligently understands user movement patterns, not just in terms of location, speed and transport mode. Utilising smart-phone sensors, GPS mapping and game mechanics, it will give the user the vectored detail of their daily travels. The unique concept is being developed in the context of Mudlark’s world-leading digital public transport game, Chromaroma, which turns all swipes of a player’s London travel smartcard into gameplays and achievements, promoting sustainable transport use by encouraging non-rush hour travel. The advent and increasing accuracy of geolocation data harnessed with the prevalence of powerful personal mobile devices means we use OTR to make the individual traveller a transport integrator. We can build a platform that attracts these solo integrators and retains them by improving their travel experience, at the same time capturing individual journey data. That platform can then flip the transport integration problem by addressing it from the user level up. By combining and transferring new and existing knowledge into an innovative, disruptive and competitive solution, we will enhance the profitability and growth performance of Mudlark (an SME). We need the funding from this grant to help seize the European and global business opportunity. As well furthering our understanding the commercial case, our project objectives are to: â— Discover and understand the user needs. This will culminate in a framework and design scoping document. â— Test initial technical and tracking assumptions with an end-user group. â— Design the user experience and game using screen and paper prototypes. â— Produce a detailed report, game design document and business planning roadmap. We will conduct a variety of analyses to confirm the viability of our game and justify further external investment, specifically Phase 2 funding from this programme.
Are you the coordinator (or a participant) of this project? Plaese send me more information about the "OTR" project.
For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.
Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.
Thanks. And then put a link of this page into your project's website.
The information about "OTR" are provided by the European Opendata Portal: CORDIS opendata.