Opendata, web and dolomites


Dynamic Road Sign Casting

Total Cost €


EC-Contrib. €






Project "RoadCast" data sheet

The following table provides information about the project.


Organization address
postcode: 6971 WJ
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Netherlands [NL]
 Project website has been created in order to disseminate information about the project and initiative. This has been disseminated to restricted key operators and technological partners. Th
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-02-01   to  2015-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    AITEK BV NL (BRUMMEN) coordinator 50˙000.00
2    AITEK SPA IT (GENOVA GE) participant 0.00


 Project objective

The project has the objective to industrialize an innovative, flexible and cost-effective dynamic road sign system as a valid alternative to the actual static road sign infrastructure on expressways.

The problem: Road signs in motorways sometimes do not reflect road conditions or properly inform drivers due to their static nature. In particular speed limits and road works signs often change due to different conditions and need to be replaced manually. This exposes road maintenance personnel to dangerous works and results in higher life-cost cycle per sign. The solution: An innovative low-cost, low-power, low-maintenance, and highly flexible “variable message road sign” based on paper-display technology and centrally controlled has been designed and prototyped that demonstrate less life-cycle costs and higher flexibility. Road Builders and maintenance authorities as well as system integrators for road infrastructures are a Potential Market. Preliminary assessments have been conducted that indicate a great potential of the innovation. The business potential of the solution could also extend to other markets (such as digital out of home) but the project will concentrate to transportation to maximize the probability of success of the initiative.

The business approach. Customers have already been approached and more will be approached directly or via stakeholders and business partners from the actual portfolio of the proponents. Dissemination and marketing promotion will be carried out to achieve a critical mass of interested customers for the industrialization phase. Feasibility will also target pilot deployment with interested customers.

Objective of the feasibility study is to provide the basis for the solution and the business approach minimizing the risks for the proponents and the early adopters in the industrialization phase while augmenting the competitive advantage.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "ROADCAST" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email ( and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "ROADCAST" are provided by the European Opendata Portal: CORDIS opendata.

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