Opendata, web and dolomites


Virtual 3D fitting room for online shopping

Total Cost €


EC-Contrib. €






 DRESSFORMER project word cloud

Explore the words cloud of the DRESSFORMER project. It provides you a very rough idea of what is the project "DRESSFORMER" about.

store    clothing    consumers    likability    pressed    dressformer    purchases    professional    bought    human    garment    simultaneously    consideration    replica    elasticity    retailers    buy    accurately    dress    shapes    generates    morphs    stores    virtual    body    models    reducing    hence    proposes    faster    button    image    20    give    materials    patented    poor    avatar    retail    chest    80    rooms    hip    creates    precision    model    imperfection    pop    ineffective    b2c    window    fitting    distinguish    view    personal    photos    automatically    picture    trying    redirected    cloth    40    again    created    mannequin    individual    map    constitute    simulations    platform    realistic    receive    feedback    items    virtually    function    innovative    buyer    displays    natural    competing    customers    waist    sizes    possibility    inserted    once    purchase    clothes    photorealistic    b2b    form    profitability    heat    ing    curves    embellishments    garments    shape    textures    input    worn    accuracy    folds    fit    extra    noting    online    tightly    cm    3d    returns    visualizing    rendering    2d   

Project "DRESSFORMER" data sheet

The following table provides information about the project.


Organization address
city: LONDON
postcode: SE1 0BL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRESSFORMER LTD UK (LONDON) coordinator 50˙000.00
3    WARDROBA SRL IT (MILANO) participant 0.00


 Project objective

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a “try on” button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

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The information about "DRESSFORMER" are provided by the European Opendata Portal: CORDIS opendata.

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