Opendata, web and dolomites

DRESSFORMER

Virtual 3D fitting room for online shopping

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0

 DRESSFORMER project word cloud

Explore the words cloud of the DRESSFORMER project. It provides you a very rough idea of what is the project "DRESSFORMER" about.

replica    waist    fit    again    bought    natural    fitting    precision    once    imperfection    materials    constitute    3d    created    sizes    generates    window    view    profitability    feedback    noting    give    virtual    returns    cloth    2d    mannequin    reducing    buy    patented    buyer    online    worn    distinguish    personal    clothing    avatar    consumers    inserted    ineffective    garments    photorealistic    dress    displays    tightly    accurately    rooms    extra    model    cm    folds    creates    customers    b2c    faster    purchases    map    receive    items    form    morphs    elasticity    curves    accuracy    poor    automatically    embellishments    40    retail    rendering    stores    individual    b2b    realistic    picture    redirected    photos    80    purchase    chest    human    ing    pop    image    innovative    button    input    textures    models    dressformer    simultaneously    simulations    store    proposes    likability    shape    body    clothes    function    competing    20    possibility    garment    heat    trying    consideration    visualizing    hence    shapes    retailers    pressed    virtually    hip    platform    professional   

Project "DRESSFORMER" data sheet

The following table provides information about the project.

Coordinator
DRESSFORMER LTD 

Organization address
address: 72 GREAT SUFFOLK STREET
city: LONDON
postcode: SE1 0BL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website http://www.dressformer.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRESSFORMER LTD UK (LONDON) coordinator 50˙000.00
2    CAMICERIA GIOVANNI TACCALITI SRL IT (CAMERANO AN) participant 0.00
3    WARDROBA SRL IT (MILANO) participant 0.00

Map

Leaflet | Map data © OpenStreetMap contributors, CC-BY-SA, Imagery © Mapbox

 Project objective

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a “try on” button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "DRESSFORMER" project.

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "DRESSFORMER" are provided by the European Opendata Portal: CORDIS opendata.

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