Opendata, web and dolomites

DRESSFORMER

Virtual 3D fitting room for online shopping

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 DRESSFORMER project word cloud

Explore the words cloud of the DRESSFORMER project. It provides you a very rough idea of what is the project "DRESSFORMER" about.

inserted    photorealistic    map    professional    3d    distinguish    models    purchase    customers    heat    worn    consumers    curves    embellishments    sizes    window    buy    button    pressed    likability    precision    avatar    store    hip    pop    accurately    shapes    consideration    possibility    again    human    constitute    fit    chest    natural    proposes    buyer    cm    body    created    rooms    fitting    materials    b2b    stores    waist    automatically    function    hence    profitability    form    receive    rendering    items    realistic    replica    20    noting    simultaneously    ineffective    picture    input    feedback    imperfection    patented    purchases    faster    cloth    displays    reducing    simulations    once    poor    generates    trying    bought    virtual    textures    retailers    extra    image    garment    redirected    individual    2d    shape    40    clothing    morphs    b2c    innovative    80    virtually    returns    retail    creates    model    clothes    dress    photos    tightly    garments    personal    ing    visualizing    accuracy    platform    online    folds    give    mannequin    competing    elasticity    view    dressformer   

Project "DRESSFORMER" data sheet

The following table provides information about the project.

Coordinator
DRESSFORMER LTD 

Organization address
address: 72 GREAT SUFFOLK STREET
city: LONDON
postcode: SE1 0BL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website http://www.dressformer.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRESSFORMER LTD UK (LONDON) coordinator 50˙000.00
2    CAMICERIA GIOVANNI TACCALITI SRL IT (CAMERANO AN) participant 0.00
3    WARDROBA SRL IT (MILANO) participant 0.00

Map

 Project objective

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a “try on” button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "DRESSFORMER" project.

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The information about "DRESSFORMER" are provided by the European Opendata Portal: CORDIS opendata.

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