Opendata, web and dolomites

DRESSFORMER

Virtual 3D fitting room for online shopping

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

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 DRESSFORMER project word cloud

Explore the words cloud of the DRESSFORMER project. It provides you a very rough idea of what is the project "DRESSFORMER" about.

displays    receive    innovative    dressformer    inserted    reducing    clothes    materials    tightly    give    once    personal    body    waist    button    consideration    imperfection    precision    elasticity    rendering    form    bought    feedback    possibility    generates    consumers    simulations    poor    garments    picture    individual    shapes    retailers    constitute    pop    input    40    fit    80    profitability    accuracy    trying    rooms    faster    embellishments    items    b2b    20    photorealistic    creates    distinguish    sizes    visualizing    extra    mannequin    replica    customers    folds    redirected    hence    map    online    competing    natural    curves    created    fitting    b2c    window    avatar    worn    returns    heat    chest    3d    professional    likability    purchase    dress    ing    shape    textures    virtually    model    view    automatically    pressed    simultaneously    realistic    patented    photos    buy    function    clothing    buyer    accurately    stores    proposes    cloth    morphs    virtual    ineffective    hip    2d    human    models    cm    retail    noting    platform    again    image    store    garment    purchases   

Project "DRESSFORMER" data sheet

The following table provides information about the project.

Coordinator
DRESSFORMER LTD 

Organization address
address: 72 GREAT SUFFOLK STREET
city: LONDON
postcode: SE1 0BL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website http://www.dressformer.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRESSFORMER LTD UK (LONDON) coordinator 50˙000.00
2    CAMICERIA GIOVANNI TACCALITI SRL IT (CAMERANO AN) participant 0.00
3    WARDROBA SRL IT (MILANO) participant 0.00

Map

 Project objective

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a “try on” button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

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The information about "DRESSFORMER" are provided by the European Opendata Portal: CORDIS opendata.

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