Opendata, web and dolomites


Virtual 3D fitting room for online shopping

Total Cost €


EC-Contrib. €






 DRESSFORMER project word cloud

Explore the words cloud of the DRESSFORMER project. It provides you a very rough idea of what is the project "DRESSFORMER" about.

created    replica    dress    professional    rendering    map    rooms    dressformer    virtual    model    shapes    give    shape    returns    virtually    human    again    constitute    embellishments    automatically    feedback    receive    likability    accuracy    mannequin    2d    online    garment    models    input    trying    generates    consumers    retail    elasticity    noting    innovative    function    imperfection    cloth    proposes    80    distinguish    retailers    creates    garments    folds    simulations    accurately    clothes    platform    pop    40    clothing    simultaneously    store    redirected    items    buyer    once    worn    textures    poor    displays    photos    stores    tightly    body    pressed    3d    bought    customers    precision    avatar    individual    faster    extra    profitability    ing    fitting    button    picture    hip    natural    curves    fit    heat    competing    morphs    view    ineffective    materials    cm    personal    purchases    purchase    b2c    photorealistic    consideration    hence    buy    inserted    reducing    realistic    chest    sizes    patented    visualizing    possibility    20    window    b2b    waist    image    form   

Project "DRESSFORMER" data sheet

The following table provides information about the project.


Organization address
city: LONDON
postcode: SE1 0BL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRESSFORMER LTD UK (LONDON) coordinator 50˙000.00
3    WARDROBA SRL IT (MILANO) participant 0.00


 Project objective

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a “try on” button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

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The information about "DRESSFORMER" are provided by the European Opendata Portal: CORDIS opendata.

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