Opendata, web and dolomites

DRESSFORMER

Virtual 3D fitting room for online shopping

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0

 DRESSFORMER project word cloud

Explore the words cloud of the DRESSFORMER project. It provides you a very rough idea of what is the project "DRESSFORMER" about.

reducing    morphs    hip    once    consumers    pop    innovative    professional    purchase    folds    visualizing    rendering    b2b    trying    generates    materials    again    garment    noting    buy    worn    cm    rooms    form    dressformer    online    garments    retail    accurately    dress    imperfection    give    simultaneously    models    avatar    displays    body    waist    created    store    virtual    button    cloth    platform    competing    realistic    consideration    photorealistic    window    precision    fit    creates    chest    natural    function    feedback    embellishments    b2c    likability    buyer    model    inserted    40    tightly    redirected    customers    stores    mannequin    simulations    curves    ing    3d    possibility    items    bought    2d    heat    human    poor    retailers    patented    20    sizes    virtually    picture    clothing    personal    hence    image    elasticity    constitute    faster    automatically    clothes    accuracy    receive    individual    extra    input    photos    pressed    view    profitability    fitting    shapes    shape    proposes    ineffective    textures    distinguish    purchases    replica    80    returns    map   

Project "DRESSFORMER" data sheet

The following table provides information about the project.

Coordinator
DRESSFORMER LTD 

Organization address
address: 72 GREAT SUFFOLK STREET
city: LONDON
postcode: SE1 0BL
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website http://www.dressformer.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-04-01   to  2015-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DRESSFORMER LTD UK (LONDON) coordinator 50˙000.00
2    CAMICERIA GIOVANNI TACCALITI SRL IT (CAMERANO AN) participant 0.00
3    WARDROBA SRL IT (MILANO) participant 0.00

Map

 Project objective

DRESSFORMER is a B2B/B2C platform technology allowing the user to virtually try on clothing pre-purchase and receive personal or professional feedback. The virtual fitting rooms are based on photorealistic 3D avatar & 3D models created from 2 photos of the cloth providing accuracy within 1 cm precision. Dressformer's fitting technology increases profitability of retailers by addressing fitting & likability simultaneously, hence reducing returns - better and faster than competing approaches. The current method for trying and visualizing clothes on online stores is highly ineffective as it only allows users the possibility to view clothes in a 2D picture or on a mannequin, resulting in extra costs due to returns from poor fitting purchases. Returns constitute more than 40% of items bought online. Out of them 20% of returns are due to poor fit. 80% of the online customers will not buy clothing online again. Dressformer proposes a “try on” button integrated with any online store. The function is based on a patented innovative technology that automatically generates a 3D model of a garment. Once pressed the online user is redirected to a pop-up window with 3D image of a dress worn by a 3D avatar that creates a virtual replica of the online buyer’s body. Dressformer generates simulations of clothing on the human form, including a realistic 3D rendering that displays imperfection and a heat map noting where different sizes will fit tightly on the body. The users will input their hip, waist and chest measurements into the online fitting application. Once the measurements are inserted the virtual avatar morphs into the natural shape and curves of the individual users’ body while taking materials and elasticity into consideration. This will allow online retail consumers to try on various garments and give them the ability to clearly and accurately distinguish between materials, textures, shapes, folds and embellishments.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "DRESSFORMER" project.

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "DRESSFORMER" are provided by the European Opendata Portal: CORDIS opendata.

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