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Development of a commercial manufacturing process for embeddable RFID and NFC Tags forcomplete lifecycle tracking of tyres

Total Cost €


EC-Contrib. €






 OnTrack project word cloud

Explore the words cloud of the OnTrack project. It provides you a very rough idea of what is the project "OnTrack" about.

temptation    2m    tags    employees    opportunity    traceability    remove    life    easier    rate    market    company    repairs    encouraged    data    logistical    uhf    manufactured    permanent    9m    threat    smartphone    45    500    ethos    whereas    materials    mainly    speed    quality    valued    events    treads    fos    discount    provides    model    treading    efficiency    embed    2bn    ontrack    history    burden    300    tyres    cumulative    assuming    jobs    performance       internal    return    44    offers    innovative    fuel    months    total    underperform    re    treaded    economy    imported    lifetime    gross    silent    sensors    post    nfc    declining    premium    2015    china    europe    cheap    simpler    11    annum    store    roi    replace    single    safety    poor    tread    payback    chinese    supply    40m    buy    tests    patterns    npv    empowering    skilled    industry    manufacturing    industries    interrogate    clear    manufacturer    integrity    solution    rfid    profits    iot    influx    id    plan    tyre    period   

Project "OnTrack" data sheet

The following table provides information about the project.


Organization address
city: LONDON
postcode: SW7 3SS
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 2˙200˙707 €
 EC max contribution 1˙540˙495 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2017
 Duration (year-month-day) from 2017-10-16   to  2020-02-15


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SILENT SENSORS LIMITED UK (LONDON) coordinator 1˙540˙495.00


 Project objective

Europe’s tyre manufacturing and re-treading industries are under increasing threat from imported tyres mainly from China. The EU re-treading industry is valued at €1.2bn (2015) but is declining due to the influx of Chinese tyres leading to the loss of highly-skilled jobs.

The low-cost imported tyres cost on average €80 per tyre compared to €300-500 from a premium manufacturer. The temptation to buy these low-cost tyres is clear, however they are manufactured from poor quality materials with tread patterns that underperform. The ethos of cheap tyres is ‘use and replace’, whereas premium tyres are built to be re-treaded to increase lifetime. As a result, imported tyres are not cost effective over the lifetime of the tyres due to poor fuel economy and performance. Use of premium tyres and re-treading over the use and replace model needs to be encouraged to increase safety and fuel efficiency.

Silent Sensors are an innovative IoT company that are working on a tyre traceability solution to remove the logistical burden of re-treading for FOs. We are manufacturing UHF/NFC RFID tags ‘OnTrack’ to embed directly into tyres which provides each tyre with a permanent, unique ID for life. Our tags can store data from the manufacturing process and key events during operational use such as repairs etc. This comprehensive history for each tyre makes it easier for FOs to plan their tyre re-treads. This data also makes the re-tread process simpler as the tyre history will speed-up integrity tests.

OnTrack is the only tyre traceability solution that offers NFC – empowering employees to interrogate tyres with just a smartphone. We have a clear market opportunity with OnTrack to supply up to 40m tags/annum to a single tyre manufacturer. Based on our 7-year cumulative total gross profits of €44.9m post-project, the 7-year ROI is 5.44:1 with a payback period of 40 months. The Internal Rate of Return is 45% and NPV of 7-year Operating Profits is €11.2m (assuming a 3% discount rate).


List of deliverables.
D8.3 Interim Report Other 2019-10-09 11:56:15

Take a look to the deliverables list in detail:  detailed list of OnTrack deliverables.

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The information about "ONTRACK" are provided by the European Opendata Portal: CORDIS opendata.

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