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Mimica Touch SIGNED

Bioreactive food expiry label that mimics the actual decay of food for a reliable and accurate method of reducing food waste

Total Cost €


EC-Contrib. €






 Mimica Touch project word cloud

Explore the words cloud of the Mimica Touch project. It provides you a very rough idea of what is the project "Mimica Touch" about.

active    accurate    money    expiring    expiration    valorises    wastage    offers    commercial    jobs    unrivalled    food    biologically    edible    industries    consumers    employment    sme    stakeholders    gel    stages    wasted    inclusion    excess    disposed    ing    waste    plan    indication    estimates    indicator    reduce    calibrated    mimic    greenhouse    prematurely    printed    inaccurate    applicable    tactile    uses    solution    social    uk    retailers    gelatine    links    32    dates    designed    60    exposed    freshness    financial    instrument    giving    off    deployment    significantly    resides    sound    gases    savings    bioreactive    hire    emitted    current    mimica    secured    accuracy    expiry    time    water    benefits    commercialisation    rate    clients    billion    intend    fast    customers    touch    accurately    material    spend    50    predict    conservative    fits    33    label    market    foresee    profits    decay    safety    first    drinking    causes   

Project "Mimica Touch" data sheet

The following table provides information about the project.


Organization address
address: RISE 41 LUKE STREET
city: LONDON
postcode: EC2A 4DP
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-06-01   to  2018-09-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MIMICA LAB LTD UK (LONDON) coordinator 50˙000.00


 Project objective

Current printed expiry dates are inaccurate and conservative estimates, which can’t predict the condition that the food product is exposed to. This results in 33% of all food being wasted (1.2 billion tonnes). Of this food 60% is still edible and was disposed of prematurely. Food waste also causes 1.6 billion tonnes of greenhouse gases, wastage of 40-50% of drinking water and many retailers and consumers to spend excess money on wasted food.

Mimica Touch is a tactile freshness indicator and food expiry label that uses specifically designed gelatine to accurately mimic the decay rate of food. The gel is exposed to both the same conditions as the food and the off-gases emitted from expiring food, thus giving a real-time indication of the product’s freshness. The gelatine is specifically calibrated to experience and mimic each food product’s decay. It offers many benefits: Low-cost, accurate solution; Food waste reduction; Increased food safety; Valorises waste material; Improved social inclusion; and Applicable in a wide range of uses and industries.

Mimica Touch is the only tactile food expiration indicator that is biologically active, resulting in an unrivalled accuracy. Not only can it significantly reduce food waste but also offers and increase to profits and savings for all stakeholders. Mimica resides in the UK, where the technology was first developed and where significant links with customers and users of the solution have been secured. Within the project, Mimica intend to hire personnel to identify commercial partnerships and possible clients throughout Europe. Mimica foresee future employment growth of 32 jobs in the early stages of commercialisation.

The proposed work in Phase 1 of the SME instrument fits into the overall plan to reach market by contributing the financial resources needed for a fast, sound & wider deployment of the bioreactive food expiry label & the market uptake.

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The information about "MIMICA TOUCH" are provided by the European Opendata Portal: CORDIS opendata.

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