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Mimica Touch SIGNED

Bioreactive food expiry label that mimics the actual decay of food for a reliable and accurate method of reducing food waste

Total Cost €

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EC-Contrib. €

0

Partnership

0

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 Mimica Touch project word cloud

Explore the words cloud of the Mimica Touch project. It provides you a very rough idea of what is the project "Mimica Touch" about.

material    fits    label    expiration    active    applicable    60    prematurely    sound    hire    expiring    employment    indicator    disposed    billion    excess    expiry    conservative    current    intend    secured    33    estimates    consumers    wasted    solution    first    mimica    emitted    50    mimic    edible    uses    inaccurate    waste    industries    uk    accurate    unrivalled    retailers    indication    spend    customers    exposed    calibrated    greenhouse    profits    stakeholders    market    bioreactive    fast    food    printed    rate    clients    safety    accurately    links    resides    valorises    sme    drinking    instrument    gel    wastage    biologically    reduce    32    money    decay    gelatine    plan    commercial    financial    commercialisation    dates    gases    giving    causes    deployment    off    foresee    designed    ing    savings    tactile    inclusion    significantly    time    offers    stages    freshness    social    water    benefits    predict    jobs    touch    accuracy   

Project "Mimica Touch" data sheet

The following table provides information about the project.

Coordinator
MIMICA LAB LTD 

Organization address
address: RISE 41 LUKE STREET
city: LONDON
postcode: EC2A 4DP
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country United Kingdom [UK]
 Project website http://www.mimicalab.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-06-01   to  2018-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MIMICA LAB LTD UK (LONDON) coordinator 50˙000.00

Map

 Project objective

Current printed expiry dates are inaccurate and conservative estimates, which can’t predict the condition that the food product is exposed to. This results in 33% of all food being wasted (1.2 billion tonnes). Of this food 60% is still edible and was disposed of prematurely. Food waste also causes 1.6 billion tonnes of greenhouse gases, wastage of 40-50% of drinking water and many retailers and consumers to spend excess money on wasted food.

Mimica Touch is a tactile freshness indicator and food expiry label that uses specifically designed gelatine to accurately mimic the decay rate of food. The gel is exposed to both the same conditions as the food and the off-gases emitted from expiring food, thus giving a real-time indication of the product’s freshness. The gelatine is specifically calibrated to experience and mimic each food product’s decay. It offers many benefits: Low-cost, accurate solution; Food waste reduction; Increased food safety; Valorises waste material; Improved social inclusion; and Applicable in a wide range of uses and industries.

Mimica Touch is the only tactile food expiration indicator that is biologically active, resulting in an unrivalled accuracy. Not only can it significantly reduce food waste but also offers and increase to profits and savings for all stakeholders. Mimica resides in the UK, where the technology was first developed and where significant links with customers and users of the solution have been secured. Within the project, Mimica intend to hire personnel to identify commercial partnerships and possible clients throughout Europe. Mimica foresee future employment growth of 32 jobs in the early stages of commercialisation.

The proposed work in Phase 1 of the SME instrument fits into the overall plan to reach market by contributing the financial resources needed for a fast, sound & wider deployment of the bioreactive food expiry label & the market uptake.

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The information about "MIMICA TOUCH" are provided by the European Opendata Portal: CORDIS opendata.

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