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PRsuite SIGNED

Artificial Intelligence for a new generation of Public Relations (PR): smart digital assistant for start-ups and SMEs to maximise results of press releases within the EU-28 and beyond

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

PRsuite project word cloud

Explore the words cloud of the PRsuite project. It provides you a very rough idea of what is the project "PRsuite" about.

internationalisation clients reaching mix share world 96m content segmented intelligence relies augmenting prsuite 48 sustainably relations massive customer ai considerably act 51 incorporating prohibitively news pr channel lifecycle press message segment constant competing journalists sales handling fragmented created profit smes 84 professionals languages inform fsps don event influencers team staff trust pressure struggling 85 stop specialised companies cover jobs tools expensive public generate 28 full media promotions significantly advertising start exporting market accumulated generation releases complexity mostly inside quantified serve editors launches marketing providers countries service 56m revenue coordinate social entire achievements x8 ups 24 customers shop automated artificial estimate internal

Project "PRsuite" data sheet

The following table provides information about the project.

Coordinator	COMUNICAE SEEDRELEASE NETWORK SL Organization address address: CALLE ROURE NUM.37 PLANTA BJ, PUERTA 2 city: CERDANYOLA DEL VALLES postcode: 8290 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://www.comunicae.es
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2018
Duration (year-month-day)	from 2018-12-01 to 2019-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	COMUNICAE SEEDRELEASE NETWORK SL COMUNICAE SEEDRELEASE NETWORK SL Organization address address: CALLE ROURE NUM.37 PLANTA BJ, PUERTA 2 city: CERDANYOLA DEL VALLES postcode: 8290 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (CERDANYOLA DEL VALLES)	coordinator	50˙000.00

Map

Project objective

Start-ups and SMEs are struggling to bring their message out into the market. Due to immediate and constant pressure to generate sales, these companies mostly focus their marketing activities in advertising as they don’t have the resources to sustainably implement Public Relations (PR). Press releases are an essential part of PR to inform about product launches, market achievements, news about the team, event promotions, etc, to regularly reach and build trust with current and potential customers by means of journalists, editors and influencers in all type of traditional and social media. It has been quantified that PR is x8 more effective that advertising, but in today’s massive mix of multi-channel and fragmented media world, the complexity has increased considerably for creating content together with well-segmented and timely distribution of press releases. Full-Service Providers (FSPs) act as one-stop-shop for the entire lifecycle of press releases but are prohibitively expensive for most SMEs, which must coordinate and manage several specialised tools to cover their needs. This problem significantly increases during the internationalisation of these companies when handling press releases in different languages. The technology developed by FSPs still relies on internal staff to service their clients, making the service expensive and not available 24/7. Our PRsuite is the only service that has automated the entire lifecycle of press releases. We are now incorporating Artificial Intelligence (AI) analysis for augmenting the capabilities of PR professionals to open a new generation of press releases. We are not competing against FSPs, but several of them are our distribution partners as we allow them to open and serve the largest customer segment: start-ups and SMEs. Reaching a market share of 0.51% of all the EU-28 SMEs already exporting to other countries inside the EU, we estimate €84.56m accumulated revenue, €48.96m accumulated profit and 85 new jobs created.

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The information about "PRSUITE" are provided by the European Opendata Portal: CORDIS opendata.

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