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Artificial Intelligence for a new generation of Public Relations (PR): smart digital assistant for start-ups and SMEs to maximise results of press releases within the EU-28 and beyond

Total Cost €


EC-Contrib. €






 PRsuite project word cloud

Explore the words cloud of the PRsuite project. It provides you a very rough idea of what is the project "PRsuite" about.

full    x8    exporting    achievements    releases    world    marketing    serve    customer    28    expensive    internal    content    prsuite    struggling    considerably    segmented    smes    segment    85    ups    inside    channel    intelligence    news    shop    entire    48    media    revenue    editors    sales    created    generation    ai    competing    51    companies    pressure    specialised    customers    accumulated    mix    sustainably    message    don    massive    fragmented    augmenting    languages    fsps    influencers    reaching    providers    artificial    service    profit    share    84    generate    market    relations    inform    start    coordinate    trust    jobs    24    clients    quantified    stop    mostly    staff    incorporating    relies    estimate    lifecycle    significantly    56m    social    public    tools    pr    internationalisation    team    prohibitively    complexity    constant    promotions    launches    press    cover    countries    professionals    handling    event    journalists    advertising    act    automated    96m   

Project "PRsuite" data sheet

The following table provides information about the project.


Organization address
postcode: 8290
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-12-01   to  2019-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

Start-ups and SMEs are struggling to bring their message out into the market. Due to immediate and constant pressure to generate sales, these companies mostly focus their marketing activities in advertising as they don’t have the resources to sustainably implement Public Relations (PR). Press releases are an essential part of PR to inform about product launches, market achievements, news about the team, event promotions, etc, to regularly reach and build trust with current and potential customers by means of journalists, editors and influencers in all type of traditional and social media. It has been quantified that PR is x8 more effective that advertising, but in today’s massive mix of multi-channel and fragmented media world, the complexity has increased considerably for creating content together with well-segmented and timely distribution of press releases. Full-Service Providers (FSPs) act as one-stop-shop for the entire lifecycle of press releases but are prohibitively expensive for most SMEs, which must coordinate and manage several specialised tools to cover their needs. This problem significantly increases during the internationalisation of these companies when handling press releases in different languages. The technology developed by FSPs still relies on internal staff to service their clients, making the service expensive and not available 24/7. Our PRsuite is the only service that has automated the entire lifecycle of press releases. We are now incorporating Artificial Intelligence (AI) analysis for augmenting the capabilities of PR professionals to open a new generation of press releases. We are not competing against FSPs, but several of them are our distribution partners as we allow them to open and serve the largest customer segment: start-ups and SMEs. Reaching a market share of 0.51% of all the EU-28 SMEs already exporting to other countries inside the EU, we estimate €84.56m accumulated revenue, €48.96m accumulated profit and 85 new jobs created.

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The information about "PRSUITE" are provided by the European Opendata Portal: CORDIS opendata.

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