EU H2020 Project "PRSUITE (Artificial Intelligence for a new generation of Public Relations (PR): smart..)": description, partecipants, costs and EC-fundings

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PRsuite project word cloud

Explore the words cloud of the PRsuite project. It provides you a very rough idea of what is the project "PRsuite" about.

x8 inform incorporating artificial team 48 advertising exporting internationalisation handling 56m generate channel competing jobs generation languages 51 act complexity start struggling mix quantified fragmented providers automated specialised tools massive shop lifecycle achievements significantly intelligence internal customers estimate journalists ups professionals releases 24 96m launches fsps constant countries staff coordinate prsuite augmenting share entire relations revenue mostly trust message pressure full promotions content news event service reaching pr 84 segment segmented companies considerably 28 expensive created inside influencers marketing media don press market editors relies public prohibitively customer social profit smes serve 85 sales accumulated cover world clients ai sustainably stop

Project "PRsuite" data sheet

The following table provides information about the project.

Coordinator	COMUNICAE SEEDRELEASE NETWORK SL Organization address address: CALLE ROURE NUM.37 PLANTA BJ, PUERTA 2 city: CERDANYOLA DEL VALLES postcode: 8290 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://www.comunicae.es
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2018
Duration (year-month-day)	from 2018-12-01 to 2019-05-31

#	participants	country	role	EC contrib. [€]
1	COMUNICAE SEEDRELEASE NETWORK SL	ES (CERDANYOLA DEL VALLES)	coordinator	50˙000.00

COMUNICAE SEEDRELEASE NETWORK SL

ES (CERDANYOLA DEL VALLES)

coordinator

50˙000.00

Project objective

Start-ups and SMEs are struggling to bring their message out into the market. Due to immediate and constant pressure to generate sales, these companies mostly focus their marketing activities in advertising as they don’t have the resources to sustainably implement Public Relations (PR). Press releases are an essential part of PR to inform about product launches, market achievements, news about the team, event promotions, etc, to regularly reach and build trust with current and potential customers by means of journalists, editors and influencers in all type of traditional and social media. It has been quantified that PR is x8 more effective that advertising, but in today’s massive mix of multi-channel and fragmented media world, the complexity has increased considerably for creating content together with well-segmented and timely distribution of press releases. Full-Service Providers (FSPs) act as one-stop-shop for the entire lifecycle of press releases but are prohibitively expensive for most SMEs, which must coordinate and manage several specialised tools to cover their needs. This problem significantly increases during the internationalisation of these companies when handling press releases in different languages. The technology developed by FSPs still relies on internal staff to service their clients, making the service expensive and not available 24/7. Our PRsuite is the only service that has automated the entire lifecycle of press releases. We are now incorporating Artificial Intelligence (AI) analysis for augmenting the capabilities of PR professionals to open a new generation of press releases. We are not competing against FSPs, but several of them are our distribution partners as we allow them to open and serve the largest customer segment: start-ups and SMEs. Reaching a market share of 0.51% of all the EU-28 SMEs already exporting to other countries inside the EU, we estimate €84.56m accumulated revenue, €48.96m accumulated profit and 85 new jobs created.

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The information about "PRSUITE" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.3.;H2020-EU.2.3.;H2020-EU.2.1.)