Opendata, web and dolomites


Fly with Big Data

Total Cost €


EC-Contrib. €






 MyKite project word cloud

Explore the words cloud of the MyKite project. It provides you a very rough idea of what is the project "MyKite" about.

approachable    media    capability    estimate    demonstrating    choose    first    storytelling    create    game    engaging    expert    fee    services    competition    insights    2022    analytics    ip    heterogeneous    themselves    commercialisation    team    complete    explore    specialised    web    scott    robinson    read    speed    reducing    sharepoint    predictive    revenue    american    social    markets    store    competitive    readiness    requirement    stated    summarising    curve    market    initially    videos    24    whenever    vision    monthly    observatories    adapt    audience    everyone    learning    algorithms    dashboard    italian    successfully    ahead    anyone    distance    almost    widgets    pay    interpret    few    education    months    16m    companies    horrendous    north    video    probability    offers    nowadays    mykite    visual    data    possibility    collect    850k    falling    potentially    unskilled    whatever    big    protection    integrating    strategies    ca    understand    gain    story    eur    lot    elaborate    visually    smes    shorten    monitoring    boys    bi    unequal    people    stream   

Project "MyKite" data sheet

The following table provides information about the project.


Organization address
city: VERONA
postcode: 37133
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-02-01   to  2019-07-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAXFONE SRL IT (VERONA) coordinator 50˙000.00


 Project objective

'Nowadays, everyone has access to big data, but just a few are able to collect, store, elaborate and interpret them. Indeed, 'you almost have to get a complete education in analytics to choose your first monitoring package. A lot of organisations want to get into the game and make themselves competitive with the big boys. But the learning curve is horrendous', Scott Robinson, SharePoint and BI expert, stated. MyKite aim to shorten the distance between media big data (social media and web) analytics and SMEs as well as unskilled people, so reducing the probability to face unequal access to big data with big companies leading the market and non-specialised audience falling behind. It offers the possibility to gain insights on sector observatories through a user-friendly dashboard, with easy-to-read widgets and engaging videos, visually summarising the main findings as a story. Moreover, people may have whatever sector insights and whenever they want for a very competitive monthly fee. Finally, the product can potentially create a new stream of services of market trends video-storytelling approachable by anyone. So, to go ahead of competition, we need to speed-up our development and commercialisation. Through this Phase 1 we want to explore different commercialisation and IP protection strategies and identify key partners for a consortium. At Phase 2, we aim to successfully bring MyKite to the market by integrating the predictive and visual analytics algorithms and the video storytelling feature. We estimate a duration of 24 months and a funding requirement of ca. 850k EUR to reach a revenue of €16M in 2022. Based on our market studies, we will initially focus on the Italian, European and North American markets, demonstrating a higher readiness to pay. The capability and vision of the heterogeneous team to adapt to the new market challenges and to understand SMEs needs, and its knowledge in social media and web analytics are key features for the product success. '

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The information about "MYKITE" are provided by the European Opendata Portal: CORDIS opendata.

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