Opendata, web and dolomites


When a Profile is worth more than a Thousand of Hashtags: Automatic Inference of Personality Traits based on Images Shared in Social Networks

Total Cost €


EC-Contrib. €






 MINDPICS project word cloud

Explore the words cloud of the MINDPICS project. It provides you a very rough idea of what is the project "MINDPICS" about.

digital    2015    applies    pictures    marketing    brand    near    geolocalisation    accurately    demands    day    gap    inference    machine    techniques    spectrum    estimate    description    generation    uploaded    decision    sentiments    source    social    generates    public    opinions    sources    studies    texts    despite    cultural    repository    discovering    platform    solely    million    brands    communication    exchange    clothes    alone    images    publicly    political    fact    ignored    billion    shared    combination    visual    proper    appearing    learning    dollars    coverage    posts    playing    trait    analytical    sociology    65    monitoring    budget    deep    revolutionize    understand    modern    daily    prototype    anthropology    provides    photos    personality    scenes    human    essence    soft    reaching    validated    profiles    final    logos    networks    image    form    people    degree    vast    customers    customer    extracted    doubling    predict    insights    interests    accompanying    tools    objects    textual    hidden    media    learners    biometric   

Project "MINDPICS" data sheet

The following table provides information about the project.


Organization address
postcode: 8193
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-07-01   to  2016-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    VISUAL TAGGING SERVICES ES (BARCELONA) coordinator 50˙000.00


 Project objective

The social media, as a major platform for communication and information exchange, provides a rich repository of the opinions and sentiments of 2.3 billion users about a vast spectrum of topics. Such knowledge is playing an important role to understand and predict human decision making, while becoming essential for digital marketing, brand monitoring, and customer understanding, among others. Although social marketing budget is doubling each year, reaching 9 billion dollars in 2015 in US alone, the analysis of trends, topics and brands in social networks is based solely on textual posts. Despite the fact that 65% of users are visual learners, the knowledge embedded in the 1.8 billion photos uploaded daily in public profiles is ignored. Based on this gap in coverage, we propose a platform which applies the most modern machine learning techniques, based on Deep Learning, to understand near 1 million images publicly shared per day, for the inference of relevant insights from social profiles. In essence, this visual knowledge is extracted using our current know-how on image understanding, in the form of a working, validated prototype which generates a description of (i) soft-biometric characteristics of people appearing in shared pictures; (ii) their type of clothes, logos, objects and scenes; and, (iii) when available, its geolocalisation and accompanying texts. Working during this project in a proper combination of these sources of knowledge will enable the final product to estimate more accurately the social user's demands and cultural-driven interests, eventually reaching some degree of personality trait description. Discovering the hidden customers of a given brand, based on the pictures shared in their public profiles, will revolutionize the next generation of analytical tools for social networks monitoring, making the process of images understanding an essential source of information in future marketing, anthropology, sociology, and political studies

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The information about "MINDPICS" are provided by the European Opendata Portal: CORDIS opendata.

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