Opendata, web and dolomites


iShare - a disruptive approach to vehicle sharing

Total Cost €


EC-Contrib. €






 iShare project word cloud

Explore the words cloud of the iShare project. It provides you a very rough idea of what is the project "iShare" about.

fine    parked    car    starting    pwc    payment    economic    preliminary    respectively    b2b    outside    consumers    directed    countries    innovative    significantly    rental    reduce    china    coupled    pacific    asia    doors    economy    prototype    royalty    maintenance    regards    authentication    global    roads    vehicle    billion    unicorn    booming    administrative    329    2013    americas    peer    parking    initial    market    plans    robotic    shows    platform    business    tune    licences    owners    private    first    selling    smart    traffic    depreciations    massively    mobile    vc    enabled    review    2025    mostly    buttons    40    globally    feasibility    95    cars    startups    b2c    community    services    congestion    update    ishare    life    close    168    model    store    base    million    push    disruptive    pending    investments    sharing    patent    security    italy    plan    dimension    circulating    box    booking    check    app    2100    burden    companies    fingers    point    web    mobility    keyholder    goals    insurance    dollars   

Project "iShare" data sheet

The following table provides information about the project.


Organization address
address: VIA SAN MARTINO 12
city: MILANO
postcode: 20122
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-03-01   to  2017-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    E-NOVIA SPA IT (MILANO) coordinator 50˙000.00


 Project objective

The sharing economy is booming globally. A PwC Analysis shows that in 2025 the sharing economy will reach the rental economy with a global value of 329 Billion dollars, an increase of 2100% from 2013. 40% of sharing-economy VC investments in unicorn startups have been directed towards smart mobility-related projects and companies. As regards as Europe, 168 million private cars are circulating in the top 5 European countries). On average, private cars remain parked 95% of their useful life and their maintenance, insurance, parking, depreciations costs significantly burden car owners. Moreover, as they mostly are parked along the roads, they massively contribute to traffic congestion. The iShare project aims to develop a disruptive approach for vehicle sharing (both B2B and B2C) enabled by a patent-pending innovative smart keyholder box (the “product”) that is capable to store the car key and push the car key buttons to open and close the car’s doors by using robotic fingers. The product is coupled with a web and a mobile app platform to manage user authentication, security, booking, payment, community management and all administrative processes related to the car’s check-in and check-out. A preliminary business plan for the first B2C market (Italy) is already available. From this starting point, the feasibility assessment will allow us to achieve three main goals: • To develop the business plans respectively for selling the product and services to consumers and to other peer-to-peer and b2c car sharing organizations in the EU (outside Italy) and in Americas and for the selling royalty base production licences in China and Asia Pacific; • To review, fine-tune and update the current business plan for the B2C model in Italy • To reduce the dimension and cost of the initial prototype, through a technical and economic analysis.

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The information about "ISHARE" are provided by the European Opendata Portal: CORDIS opendata.

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