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SME LOYALISER: fostering SME retailers through LOYALty Integrated SERvices

Total Cost €


EC-Contrib. €






 SME LOYALISER project word cloud

Explore the words cloud of the SME LOYALISER project. It provides you a very rough idea of what is the project "SME LOYALISER" about.

industrial    players    child    implanting    predictive    really    leverage    additional    customers    interconnect    retailers    programs    acquire    sort    advertising    business    competition    market    shop    base    14    internet    positions    line    job    powerful    besides    world    consumers    smes    big    bakery    b2b    businesses    money    wallet    brings    2022    million    profitability    millions    house    interests    click    services    competitors    smartly    lifelong    behavioural    indirect    visited    marketing    brands    platform    small    merchants    perspective    benefits    profitable    holistic    company    hub    generation    tissue    builds    companies    away    ones    sense    loyaliser    permit    chain    drive    bluesource    enhanced    b2c    mobile    toy    front    data    direct    competitive    enterprises    sales    customer    customised    applies    solutions    revenue    retailing    latest    affinity    solution    sme    isolated    euros    loyalty    works    medium    estimate    invest   

Project "SME LOYALISER" data sheet

The following table provides information about the project.


Organization address
address: SOFTWAREPARK 35
postcode: 4232
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Austria [AT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-02-01   to  2018-05-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

In a world where your competitors are only a click away, customer loyalty really is the new marketing. Indeed, large organisations like big retailers invest millions of euros into loyalty programs. However, small to medium enterprises (SMEs) like the bakery in front of your house or the lifelong toy shop that you already visited as a child, cannot invest that sort of money. So how can these SMEs remain competitive facing the all-powerful big companies? Both from the Business-to-Business (B2B) or the Business-to-Customer (B2C) perspective, a mobile loyalty solution like SME LOYALISER builds not only a new sense of affinity between consumers, brands and merchants, but works in line with consumers’ interests. However, the current solutions in the market offer only isolated applications that are not able of smartly interconnect to acquire broader knowledge about the customers and to allow enhanced services. We, bluesource - mobile solutions GmbH, are developing SME LOYALISER, a retailing-customised platform that brings together all players in the retailing chain and applies the latest advances in customers’ data exploitation (predictive and behavioural analysis) in a holistic hub where any kind of company, especially SMEs in the retailing sector, can leverage the benefits of advanced loyalty programs. SME LOYALISER will facilitate implanting loyalty programs and additional services in SME retailing businesses that enables to identify profitable customer behaviour, increase the customer base and drive wallet and loyalty program profitability. This way, we permit SME retailers provide the features of big Internet retailers, fostering the competition and strengthening the SME industrial tissue. With this project, we estimate €14.4 million revenue by 2022 and the generation of 20 new direct job positions, besides another 20-30 indirect ones throughout sales partners and advertising activities.

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The information about "SME LOYALISER" are provided by the European Opendata Portal: CORDIS opendata.

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