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RHUMBO SIGNED

modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Total Cost €

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EC-Contrib. €

0

Partnership

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 RHUMBO project word cloud

Explore the words cloud of the RHUMBO project. It provides you a very rough idea of what is the project "RHUMBO" about.

aggregates    understand    public    tools    skills    communicating    students    helping    technologies    spectrum    neuro    consumers    decisions    worlds    situations    match    decision    consciousness    technological    personalised    point    young    implicit    models    predict    relying    stakeholders    mixed    transparently    tracking    fnirs    delivering    sectorial    experiences    career    vocational    esrs    eeg    staff    behavioural    cognitive    phd    latest    dynamic    careers    eye    partial    training    psychological    mrt    academic    human    neuroeconomics    place    biometric    outstanding    companies    comprehending    questionnaires    explicit    purpose    multidisciplinary    innovative    partnership    groups    adapt    takes    realistic    requests    examine    immersive    environments    patterns    create    internal    artificial    market    evolution    breakthroughs    techniques    brain    attitudes    doctoral    scientific    signals    business    revealed    emotions    view    intelligence    guarantee    encourage    strategic    multinational    disseminate    corporate    deeper    new    demands    rhumbo    regulate    fmri    neuroscience    recent   

Project "RHUMBO" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITAT POLITECNICA DE VALENCIA 

Organization address
address: CAMINO DE VERA SN EDIFICIO 3A
city: VALENCIA
postcode: 46022
website: www.upv.es

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 2˙904˙278 €
 EC max contribution 2˙904˙278 € (100%)
 Programme 1. H2020-EU.1.3.1. (Fostering new skills by means of excellent initial training of researchers)
 Code Call H2020-MSCA-ITN-2018
 Funding Scheme MSCA-ITN-ETN
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2022-10-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT POLITECNICA DE VALENCIA ES (VALENCIA) coordinator 501˙809.00
2    UNIVERSITA DI PISA IT (PISA) participant 522˙999.00
3    UNIVERSITAT DE VALENCIA ES (VALENCIA) participant 501˙809.00
4    AALBORG UNIVERSITET DK (AALBORG) participant 297˙522.00
5    NEURONS INC APS DK (HOLBAEK) participant 297˙522.00
6    ARTINIS MEDICAL SYSTEMS BV NL (ELST) participant 265˙619.00
7    G.TEC MEDICAL ENGINEERING GMBH AT (SCHIEDLBERG) participant 264˙207.00
8    UNIVERSITATSKLINIKUM BONN DE (BONN) participant 252˙788.00
9    STICHTING KATHOLIEKE UNIVERSITEIT NL (NIJMEGEN) partner 0.00
10    UNIVERSITAT LINZ AT (LINZ) partner 0.00

Map

 Project objective

Recent breakthroughs in neuroeconomics are helping to understand how the human decision-making process takes place. Although latest advances have revealed that most of the brain processes that regulate our emotions, attitudes and decisions are beyond our consciousness (implicit processes), many companies are still making strategic decisions relying upon explicit measures such as questionnaires and focus groups. However, the consumer neuroscience market is rapidly growing and demands new knowledge, new skills and new approaches to adapt to the technological evolution of the sector but also for comprehending and communicating with consumers. These requests only find a partial match in existing doctoral programmes.

RHUMBO addresses this challenge by delivering an innovative multinational, multi-sectorial, and multidisciplinary research and training programme in cognitive neuroscience, transparently immersive experiences and artificial intelligence with a focus on neuro-business.

From the research point of view, RHUMBO will produce tools and models to predict human decision-making in business environments. RHUMBO will use mixed reality technologies (MRT) together with different biometric signals (fMRI, fNIRS, eye tracking, EEG, etc.), supported by artificial intelligence processing techniques, to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal consumer psychological states.

With this purpose, RHUMBO’s partnership aggregates relevant scientific staff from the academic and corporate worlds which will be involved in a high-level personalised training programme that will guarantee ESRs and future PhD students outstanding Career Opportunities in the consumer behaviour sector and beyond. RHUMBO will disseminate results to a wide spectrum of stakeholders, create awareness in the general public about neuroscience and encourage neuroscience vocational careers among young students.

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The information about "RHUMBO" are provided by the European Opendata Portal: CORDIS opendata.

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