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RHUMBO SIGNED

modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Total Cost €

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EC-Contrib. €

0

Partnership

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 RHUMBO project word cloud

Explore the words cloud of the RHUMBO project. It provides you a very rough idea of what is the project "RHUMBO" about.

implicit    internal    neuroeconomics    cognitive    aggregates    vocational    adapt    business    immersive    consumers    emotions    guarantee    new    groups    environments    artificial    transparently    rhumbo    public    eeg    technological    personalised    multidisciplinary    disseminate    students    explicit    relying    neuro    attitudes    questionnaires    examine    realistic    companies    behavioural    breakthroughs    careers    worlds    stakeholders    mrt    outstanding    evolution    delivering    human    skills    signals    partial    dynamic    patterns    corporate    fmri    academic    encourage    takes    situations    point    market    phd    intelligence    techniques    communicating    innovative    place    decision    helping    tracking    regulate    spectrum    view    revealed    requests    consciousness    eye    doctoral    multinational    psychological    experiences    fnirs    career    predict    deeper    match    strategic    partnership    models    decisions    young    technologies    purpose    esrs    brain    biometric    recent    create    training    demands    tools    scientific    sectorial    understand    latest    staff    comprehending    neuroscience    mixed   

Project "RHUMBO" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITAT POLITECNICA DE VALENCIA 

Organization address
address: CAMINO DE VERA SN EDIFICIO 3A
city: VALENCIA
postcode: 46022
website: www.upv.es

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 2˙904˙278 €
 EC max contribution 2˙904˙278 € (100%)
 Programme 1. H2020-EU.1.3.1. (Fostering new skills by means of excellent initial training of researchers)
 Code Call H2020-MSCA-ITN-2018
 Funding Scheme MSCA-ITN-ETN
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2022-10-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT POLITECNICA DE VALENCIA ES (VALENCIA) coordinator 501˙809.00
2    UNIVERSITA DI PISA IT (PISA) participant 522˙999.00
3    UNIVERSITAT DE VALENCIA ES (VALENCIA) participant 501˙809.00
4    AALBORG UNIVERSITET DK (AALBORG) participant 297˙522.00
5    NEURONS INC APS DK (HOLBAEK) participant 297˙522.00
6    ARTINIS MEDICAL SYSTEMS BV NL (ELST) participant 265˙619.00
7    G.TEC MEDICAL ENGINEERING GMBH AT (SCHIEDLBERG) participant 264˙207.00
8    UNIVERSITATSKLINIKUM BONN DE (BONN) participant 252˙788.00
9    STICHTING KATHOLIEKE UNIVERSITEIT NL (NIJMEGEN) partner 0.00
10    UNIVERSITAT LINZ AT (LINZ) partner 0.00

Map

 Project objective

Recent breakthroughs in neuroeconomics are helping to understand how the human decision-making process takes place. Although latest advances have revealed that most of the brain processes that regulate our emotions, attitudes and decisions are beyond our consciousness (implicit processes), many companies are still making strategic decisions relying upon explicit measures such as questionnaires and focus groups. However, the consumer neuroscience market is rapidly growing and demands new knowledge, new skills and new approaches to adapt to the technological evolution of the sector but also for comprehending and communicating with consumers. These requests only find a partial match in existing doctoral programmes.

RHUMBO addresses this challenge by delivering an innovative multinational, multi-sectorial, and multidisciplinary research and training programme in cognitive neuroscience, transparently immersive experiences and artificial intelligence with a focus on neuro-business.

From the research point of view, RHUMBO will produce tools and models to predict human decision-making in business environments. RHUMBO will use mixed reality technologies (MRT) together with different biometric signals (fMRI, fNIRS, eye tracking, EEG, etc.), supported by artificial intelligence processing techniques, to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal consumer psychological states.

With this purpose, RHUMBO’s partnership aggregates relevant scientific staff from the academic and corporate worlds which will be involved in a high-level personalised training programme that will guarantee ESRs and future PhD students outstanding Career Opportunities in the consumer behaviour sector and beyond. RHUMBO will disseminate results to a wide spectrum of stakeholders, create awareness in the general public about neuroscience and encourage neuroscience vocational careers among young students.

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The information about "RHUMBO" are provided by the European Opendata Portal: CORDIS opendata.

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