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RHUMBO SIGNED

modelling and pRedicting Human decision-making Using Measures of subconscious Brain processes through mixed reality interfaces and biOmetric signals

Total Cost €

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EC-Contrib. €

0

Partnership

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 RHUMBO project word cloud

Explore the words cloud of the RHUMBO project. It provides you a very rough idea of what is the project "RHUMBO" about.

revealed    situations    multinational    encourage    brain    tools    groups    signals    cognitive    breakthroughs    dynamic    business    transparently    examine    students    neuro    deeper    academic    stakeholders    worlds    relying    guarantee    new    skills    place    young    sectorial    neuroeconomics    evolution    models    fnirs    companies    biometric    psychological    neuroscience    emotions    mixed    careers    scientific    outstanding    multidisciplinary    adapt    questionnaires    attitudes    point    esrs    view    purpose    disseminate    personalised    intelligence    eye    mrt    decision    decisions    comprehending    communicating    market    spectrum    behavioural    latest    strategic    experiences    match    predict    technologies    vocational    demands    innovative    delivering    environments    takes    internal    partial    regulate    tracking    implicit    understand    staff    corporate    doctoral    aggregates    recent    rhumbo    requests    helping    immersive    fmri    technological    consciousness    training    techniques    consumers    phd    career    artificial    partnership    create    human    public    explicit    realistic    patterns    eeg   

Project "RHUMBO" data sheet

The following table provides information about the project.

Coordinator
UNIVERSITAT POLITECNICA DE VALENCIA 

Organization address
address: CAMINO DE VERA SN EDIFICIO 3A
city: VALENCIA
postcode: 46022
website: www.upv.es

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 2˙904˙278 €
 EC max contribution 2˙904˙278 € (100%)
 Programme 1. H2020-EU.1.3.1. (Fostering new skills by means of excellent initial training of researchers)
 Code Call H2020-MSCA-ITN-2018
 Funding Scheme MSCA-ITN-ETN
 Starting year 2018
 Duration (year-month-day) from 2018-11-01   to  2022-10-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    UNIVERSITAT POLITECNICA DE VALENCIA ES (VALENCIA) coordinator 501˙809.00
2    UNIVERSITA DI PISA IT (PISA) participant 522˙999.00
3    UNIVERSITAT DE VALENCIA ES (VALENCIA) participant 501˙809.00
4    AALBORG UNIVERSITET DK (AALBORG) participant 297˙522.00
5    NEURONS INC APS DK (HOLBAEK) participant 297˙522.00
6    ARTINIS MEDICAL SYSTEMS BV NL (ELST) participant 265˙619.00
7    G.TEC MEDICAL ENGINEERING GMBH AT (SCHIEDLBERG) participant 264˙207.00
8    UNIVERSITATSKLINIKUM BONN DE (BONN) participant 252˙788.00
9    STICHTING KATHOLIEKE UNIVERSITEIT NL (NIJMEGEN) partner 0.00
10    UNIVERSITAT LINZ AT (LINZ) partner 0.00

Map

 Project objective

Recent breakthroughs in neuroeconomics are helping to understand how the human decision-making process takes place. Although latest advances have revealed that most of the brain processes that regulate our emotions, attitudes and decisions are beyond our consciousness (implicit processes), many companies are still making strategic decisions relying upon explicit measures such as questionnaires and focus groups. However, the consumer neuroscience market is rapidly growing and demands new knowledge, new skills and new approaches to adapt to the technological evolution of the sector but also for comprehending and communicating with consumers. These requests only find a partial match in existing doctoral programmes.

RHUMBO addresses this challenge by delivering an innovative multinational, multi-sectorial, and multidisciplinary research and training programme in cognitive neuroscience, transparently immersive experiences and artificial intelligence with a focus on neuro-business.

From the research point of view, RHUMBO will produce tools and models to predict human decision-making in business environments. RHUMBO will use mixed reality technologies (MRT) together with different biometric signals (fMRI, fNIRS, eye tracking, EEG, etc.), supported by artificial intelligence processing techniques, to examine consumer behavioural patterns during dynamic, complex and realistic situations for a deeper understanding of internal consumer psychological states.

With this purpose, RHUMBO’s partnership aggregates relevant scientific staff from the academic and corporate worlds which will be involved in a high-level personalised training programme that will guarantee ESRs and future PhD students outstanding Career Opportunities in the consumer behaviour sector and beyond. RHUMBO will disseminate results to a wide spectrum of stakeholders, create awareness in the general public about neuroscience and encourage neuroscience vocational careers among young students.

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The information about "RHUMBO" are provided by the European Opendata Portal: CORDIS opendata.

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