Opendata, web and dolomites


Intelligent Theatrical Distribution System

Total Cost €


EC-Contrib. €






 ITDS project word cloud

Explore the words cloud of the ITDS project. It provides you a very rough idea of what is the project "ITDS" about.

countries    international    poor    decision    158    solution    alternative    expansion    industry    audience    model    artificial    qualified    98    investment    worldwide    environment    day    share    single    business    spectator    itds    secured    movie    customers    italian    predictive    age    frequently    digitalization    nearly    provides    mobile    regression    tail    core    suggesting    complicates    additional    event    creation    direct    connecting    roi    250k    geographical    platform    theatrical    link    private    start    200m    35    500k    online    2017    instead    rate    intelligence    owners    2018    experiences    engine    turnover    jobs    theatres    traceability    team    movieday    maximal    2014    prediction    risk    interactivity    2025    data    contents    distributors    dec    600k    multiple    got    vc    trees    revenue    info    thanks    theatre    marketing    screenings    consisting    demand    box    digital    society    office    customer    logistics    content    schedule    public    gender    sources    location    threatening    company    misses    smart    stakeholders    professionals    communities    founded   

Project "ITDS" data sheet

The following table provides information about the project.


Organization address
city: MILANO
postcode: 20129
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-05-01   to  2019-08-31


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOVIEDAY NEXT SRL IT (MILANO) coordinator 50˙000.00


 Project objective

Digital and mobile society is threatening movie theatre industry. Users demand more content. Spectator behaviour is evolving to event-based experiences, single-day screenings and alternative contents. The classical approach misses all the customer info about due to poor traceability. Traditional targeting at theatres instead of distributors complicates the movie industry digitalization, as there is no way to manage such complex theatrical environment worldwide. ITDS is a smart movie distribution solution consisting of an Artificial Intelligence engine and predictive analysis (logistics regression and decision trees) working on multiple data sources in order to: (i) provide a prediction of box office results in an online platform; (ii) connecting movie theatres to the audience and (iii) suggesting the best movie schedule for each theatre, geographical location, audience gender & age, etc. It provides customers (Movie owners & theatres) with a higher success rate (direct link between all stakeholders), low risk (revenue share model) and maximal ROI/box office, thanks to our marketing and focus on the long tail. It reaches to a new audience (35% our users do not frequently go to movie theatres). For end users (audience) it will increase the movie offering available in theatres by 98% and provide better interactivity and communities. ITDS will help Movieday in our international expansion to EU countries, nearly €200M revenue over 5 years and the creation of 158 additional qualified jobs by 2025. Movieday is an Italian start-up, founded in 2014, fully dedicated to ITDS, its core project. It secured €600k support from public/private organizations and has a team of 10 movie industry and business professionals. Company turnover in 2017 was €250k and the company got €500k VC investment in Dec 2018.

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The information about "ITDS" are provided by the European Opendata Portal: CORDIS opendata.

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