Opendata, web and dolomites


Dynamic Bright Code: Delivering digital content in offline environments by connecting unique LEDbased optical tags with mobile devices.

Total Cost €


EC-Contrib. €






Project "Dynamic BC" data sheet

The following table provides information about the project.


Organization address
address: 17 RABINA
city: TEL AVIV
postcode: 6939533
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Israel [IL]
 Project website
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-07-01   to  2019-11-30


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 


 Project objective

BrightCodes has developed Dynamic BC - an innovative mobile content delivery platform that connects real-life objects to online content. BrightCodes’ solution is based on a proprietary visible light communication technology (VLC) that uses LED lights to send digital information to mobile devices in a way not perceptible by the human eye.

Dynamic BCs are ideal solutions for contactless payment systems and security access control infrastructures. First, they enable customers to complete contactless payments from any smartphone without the need for near-field communication, which is not available on all mobile devices. Moreover, Dynamic BCs are a safer alternative to QR codes. They transmit factory configured UIDs that are difficult to duplicate/alter, thus they are very secure. In the access control field, Dynamic BCs can be used to authenticate and grant access to authorized person who scans the LED-based tag with the phone, by sending tag ID and verifying the user data to a cloud server, which then operates a controller installed at the door. In a longer-term stage, to increase product scalability and internationalisation, BrightCodes aims to apply Dynamic BC solution also to Out-of-home (OOH) advertising and in-store retailers.

The proposed work in Phase 1 of the SME instrument fits into the company overall plan to reach the market by contributing the financial resources needed to plan a fast sound product development plan and its market uptake.

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The information about "DYNAMIC BC" are provided by the European Opendata Portal: CORDIS opendata.

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