EU H2020 Project "AVATAR (SW application for smartphones enabling accurate and easy-to-use 3D body..)": description, partecipants, costs and EC-fundings

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AVATAR project word cloud

Explore the words cloud of the AVATAR project. It provides you a very rough idea of what is the project "AVATAR" about.

marketing digitalize turn disruptive smartphones demands expectations time supply basic influenced human whereas sectors combined project digital fashion individualized advantage economy positive people accurate sources accuracy revolutionary sw apparel 3d representation physical virtualisation mobile producers significantly technologies lag segments straightforward textile digitally smartphone close protection line create designers manufacturing scanning computer body handy person environment generation enhancement deg brands markets clothing thanks facilitates efficient first 360 missing competitive avatar volume owner class reduces area global idea economise chain efficiency scaling visualize solution precisely dictated friendliness impacts usd scan trillion fundamental industry commerce decorating patterns consumers innovation worldwide

Project "AVATAR" data sheet

The following table provides information about the project.

Coordinator	ILA SRO Organization address address: OPATOVICKA 1659 4 NOVE MESTO city: PRAHA 1 postcode: 110 00 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Czech Republic [CZ]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-08-01 to 2020-01-31

#	participants	country	role	EC contrib. [€]
1	ILA SRO	CZ (PRAHA 1)	coordinator	50˙000.00

ILA SRO

CZ (PRAHA 1)

coordinator

50˙000.00

Project objective

Project AVATAR aims at disruptive innovation for textile and fashion industry. This industry, having the volume close to USD 1 trillion worldwide, significantly impacts the global economy and environment. As many other traditional manufacturing sectors, it has been affected by new digital technologies recently. Thanks to them, fashion producers can economise the whole chain of their activities from idea generation to marketing of the products. Computer-based virtualisation facilitates the idea generation, design and production of clothing, which in turn reduces the number of physical patterns and used sources (namely time of involved people). However, one basic element is still missing in this chain: accurate and handy body-scanning. AVATAR project aims at development of the first 3D body scanning application for smartphones with best-in-class accuracy, which will make 360° body scan and precisely measure a person in real time. Its use will make possible for smartphone owner to create his/her own 3D avatar (digital representation of a human body) and then digitally visualize any apparel decorating it. Fundamental challenge for fashion brands today is their lag behind consumers’ expectations. Whereas in the past, producers dictated the supply, today's markets are increasingly influenced by individualized consumer demands. AVATAR product will help designers and producers to digitalize fully their production line and thus increase revolutionary efficiency and improve offer to consumers. This will bring positive change to all segments of the textile and fashion industry, including enhancement in the e-commerce area. By contributing to more efficient use of resources it will have also positive impact on the environment protection. Competitive advantage of the proposed solution to other (existing or expected) mobile scanning applications will be the best-in-class accuracy combined with user friendliness. Being a SW application, scaling of the product is straightforward.

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The information about "AVATAR" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.3.;H2020-EU.2.3.;H2020-EU.2.1.)