Opendata, web and dolomites


Wiraya Activation Intelligence

Total Cost €


EC-Contrib. €






 WAI project word cloud

Explore the words cloud of the WAI project. It provides you a very rough idea of what is the project "WAI" about.

2022    northern    personalized    tools    prove    people    150    customers    customer    blend    voice    loi    mimic    lower    window    wiraya    cutting    european    edge    engage    spend    adapts    prediction    demand    manually    individual    win    ing    innovation    grew    orchestrates    learns    tests    churn    5m    thereby    3m    ai    verticals    83    transferable    leverage    strengthens    expertise    mobile    operators    14    team    plan    delivers    price    gain    utilizing    service    optimize    700    found    2016    conversion    lifetime    2008    device    competitive    managed    automatically    dialogues    competitiveness    models    helping    telecom    opportunity    times    revenue    initial    arpu    employ    markets    loses    competition    interactions    london    data    human    stockholm    operator    communication    personal    time    wai    employs    45m    millions    marketing    communicate    satisfaction    global    renew    software    hq    bases    positive    presented    worked    shares    handset    market    ahead    loyalty    struggle    climate   

Project "WAI" data sheet

The following table provides information about the project.


Organization address
address: STUREPLAN 4 A 4 TR
postcode: 114 35
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Project website
 Total cost 2˙902˙320 €
 EC max contribution 2˙031˙624 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-03-01   to  2020-02-29


Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    WIRAYA SOLUTIONS AB SE (STOCKHOLM) coordinator 2˙031˙624.00


 Project objective

European mobile telecom operators struggle with low customer satisfaction and loyalty in highly competitive markets resulting in high churn (an average mobile operator churn of 14% means that an operator with 5m customers loses 700,000 customers each year), lower ARPU and a high marketing spend to win new customers. Many operators use advanced churn prediction models today but have not yet found an effective way to leverage on this knowledge at large scale. They now demand tools to efficiently engage with millions of customers on a personal level and thereby increase customer satisfaction and loyalty. Our managed software cost-efficiently orchestrates and delivers personalized communication enabling dialogues with large customer bases using a blend of voice and text to mimic a human communication. Today, we optimize the communication manually based on our team’s experience, but will now take our product to be automatically data-driven utilizing AI (WAI). Based on previous and real-time interactions WAI learns and adapts what, when and how to communicate with each individual, helping customers to change price plan, order new handset, renew service or get support through a mobile device. Initial tests prove five times higher conversion, and optimize customer lifetime value at a scale that is not possible manually. Wiraya was established in 2008, employs 40 in Stockholm (HQ) and London, and revenue grew by 83% to €3m in 2016. We have worked with Northern Europe’s largest telecom operators for years, and presented WAI to their top management with very positive response, resulting in LoI:s with 3 leading test partner operators. We have a window of opportunity to gain market shares ahead of competition, and will in 2022 have €45m in revenue and employ 150 people. Our cutting-edge AI technology and expertise is transferable across EU and strengthens EU’s innovation climate and global AI competitiveness, not only within telecom, but also within other verticals.


List of deliverables.
Launch of updated new website Websites, patent fillings, videos etc. 2020-03-04 09:48:06
Online technical documentation Documents, reports 2020-03-04 09:48:06
Dashboard for showing progress and result Demonstrators, pilots, prototypes 2020-03-04 09:48:06
Meeting structure setup, tools for collaboration and scheduling of recurring meetings Documents, reports 2020-03-04 09:48:06
Validate adherence to GDPR requirements Documents, reports 2020-03-04 09:48:06

Take a look to the deliverables list in detail:  detailed list of WAI deliverables.

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The information about "WAI" are provided by the European Opendata Portal: CORDIS opendata.

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